Discover the EXPERT's



To grow raving fans, show off your expertise, and close prospects easily

(without spending all your time on social media)!

Experts like you love to share advice...

You POST and POST and POST on social media, but you get no real traction towards your website.

You know you need to advertise to give your audience a nudge in the right direction because reaching out to people one-by-one is not sustainable.

You need to know where to begin and what to spend

You are an expert full of great advice. You have unique solutions to challenging problems. The content you produce is amazing!

But when it comes to marketing and advertising, this makes it difficult to know where to begin...and what content to put money behind.

**The ad above is me sharing a family vacation photo with a little inspiration.**

You need to be in front of the right audience

Let's face it. You are selling advice, not ice. You have to qualify who your clients are first before you can expect to get any traction.

Once you have the best hook going to your ideal audience, it's a matter of leading prospects down a well-curated path at the right time.

**The ad above is me sharing valuable advice about Facebook ads costs.**

Your customer journey must be tested

Nurturing your audience with value, value, value isn't just writing a blog post and offering a free resource or two.

It takes a sales funnel to filter out the No's to get to the Yes's. But you need to know what content is working...and what content isn't working.

**The ad above is me selling an automated sales funnel product.**

I have helped hundreds of experts overcome these hurdles!

You do NOT have to spend thousands of dollars to create a consistent flow of clients into your business!

Using Facebook and Instagram advertising to test your content is key.


Most of the time, we have pre-conceived notions about the messages we are putting out in the world. We think we've done *all the things* already to find out it's not enough or not resonating the way we expected.
You do NOT have to spend thousands and thousands of dollars in ads to get clients. But it absolutely makes sense to figure out what content works and what content doesn't that naturally drives the right people to your website, encourages them to consume your content, and convinces them to buy your offers.


This advertising system will help you STOP OVER-THINKING and START TAKING ACTION by giving you converting ads examples proven to take your coaching or consulting biz above and beyond!







Just Imagine...🤔


 Waking up to payment notifications over coffee 💰☕💵

...instead of a dreaded marketing to-do list


 Focusing only on the things you love

...instead of wearing all the hats 👒🤠🎩 in your biz 


 Knowing that marketing and sales are flowing consistently ⚙

...instead of worrying where your next paycheck 💵 will come from


"If your work is great, that becomes your reputation, and that becomes the gateway drug to bring business into your sales funnel."

~Gary Vaynerchuk

Does this sound like YOU?


You Are A








You Have A Business That Is


🏃‍♀️running out of leads and 🏃‍♂️running out of time.



When our clients come to us for help with growing their businesses, 9 times out of 10, they are missing a lot of pieces to their digital sales process.🧩

It's frustrating because they've worked so hard creating amazing offers, but they aren't making any money yet with their websites.

We've all been there, so you are not alone.

Let us help you toss out the frustrations of digital marketing by introducing you to a system that will get you sales faster!


The Client Generating Ads System for Experts™

1️⃣ Awareness Phase

Connect with your tribe to build relationships based on common interests before ever pitching an offer, even a free one.

This is where the know / like / trust factor comes into play.

With digital marketing, you can choose who you want to work with, rather than bringing in people who do not align with your values.

Your content in this phase should feel like the everyday connections you have with colleagues or friends.

2️⃣ Consideration Phase

Market free resources and introductory products that your prospects want and need.

Gain leverage to get in front of potential clients again and again.

Continue to nurture with value, value, value, while staying top-of-mind.

Your content in this phase should reflect the temperature of the relationship you have with potential clients.

3️⃣ Conversion Phase

Your prospects are warm and ready! It is time to convince them to join your programs, retain you for long-term contracts, or buy your comprehensive courses.

This is the time to close the gap and knock-out any excuses!

Mindset comes into play here to take your customer over the finish line or to sign on the dotted line.

Your content in this phase should be direct and full of confidence.

⚠ "WARNING! You will love this system so much, as it is ALL THAT and a bag of chips!" 

La'Shonda DeBrew

The Virtual CFO
“The Client Generating Ads System for Experts™ is a game changer by removing the anxiety and stress of building out Facebook ads funnels. This saves time and money!!”

Christie Love Etter

Wellness Coach
“The Client Generating Ads System for Experts™ takes what can be an agonizing and stressful exercise to one that asks just the right questions to get straight to the heart of your audience. Before you know it, you have a workflow ready for Facebook ads! I would have been so ill-prepared for ads without this!”

Linda Lovero-Waterhouse

LinkedIn Expert
“Sally has the rare skill of creating step by step outlines that are well thought out and logical, but also injecting some fun. Sally's examples are easy to follow and complete. She breaks down complicated subjects into smaller, digestible pieces, so doing something like Facebook Ads for the first time is not overwhelming. I also like the fact that Sally gives a ton of information, so that her systems can be used over and over again, and each time I pick up something new.”

"Social media success formula: Content + Engagement + Conversion. Rinse. Repeat."

~Mari Smith, Queen of Facebook



This comprehensive system includes everything you need to lead potential clients through the RIGHT relationship-building content at the RIGHT time that convinces them YOU are the RIGHT expert to do business with.


The Turn Clients Into Clients course shows you step-by-step how SALES FUNNELS work and what you need to make them SUCCESSFUL.
The Color-Coded Ads System helps you STAY ON TRACK based on the type of content associated with the MARKETING PHASE your prospect is in.
The Dollar-A-Day Video Funnel Masterclass gives you EXPERT STRATEGIES to test your video content for VIRALITY and SCALABILITY before you drop loads of cash on an untested launch.

🎨 IT'S LIKE PAINT-BY-NUMBER! The examples in this color-coded framework correspond to the types of ads needed to attract customers to your solutions. 🎨
















From the desk of a Facebook & Instagram ads pro who has helped hundreds of marketers draw in tens-of-thousands of customers

Hi, I'm Sally Hendrick, an online marketing strategist.

For 25 years, I catered to corporate interests as a certified statistician studying employee and customer behavior by the numbers. 

Deep down I wanted to do something on my own, something that would help individual people....real people who I could inspire.

Lining the pockets of boardroom executives whose year-end bonuses eclipsed my annual salary was not lifting me up.

As a lover of travel, language, culture, and art, I was meant to explore the world, meet new people, and dive into their stories.

Having a coaching business where I get to inspire others to do the things they ❤love❤ to do instead of what they think they need to do keeps me going every day.

Are you living in your purpose with your business? Let's make that happen NOW by eliminating your marketing headaches.

Frequently Asked Questions

Your marketing system should mimic what it's like to:

  1. meet new prospects right for your business, as if you met in person,
  2. have them get to know, like, and trust you, just like in real life, and
  3. to convince them that your solutions are the best answers to their problems

Filtering people digitally allows you to grow and wow ideal client audiences quickly.

We provide real ads that successful brands are using in the following niches:

  • Business coaching for entrepreneurs
  • Marketing coaching for online business owners
  • Musical instrument instructors
  • Business coaching for musicians
  • Authors, speakers, trainers
  • Fitness and nutrition coaching
  • Life coaching
  • Facebook ads coaching

This array of examples can apply to any number of niches.

Just ask in the chat bubble below if you're unsure it will work for your business.

Yes, the beauty of system is that you can edit to your heart's content.

And if for any reason you mess up the original Google document or Trello template we send to you, just copy the link again to start over with a fresh one.

You will not necessarily need an expensive copywriter. You know your business better than anyone else.

If you need help editing and making things sound better, you could always hire a copy editor, but that's a drop in the bucket compared to a copywriter.

Personally, I use Kajabi and recommend it for all my service based clients. It saves you from having to patch together multiple pieces of software for your emails, website, funnel pages, and more, which adds up quickly! Plus, Kajabi automatically layers your Facebook pixel events for you, which is what makes your ads successful.

If you have an e-commerce site, I recommend Shopify or Big Commerce.

There are many other programs that work well. I just prefer to keep my systems all in one place.

Note: Affiliate links are shown in this comment. I do not recommend software that I do not stand behind.


The blue chat bubble in the bottom, right-hand corner will open Facebook Messenger.

Just ask your questions, and someone will be right with you!


small investment

+ + =


Only $49!

Color-Coded Marketing System - Trello Board & Ads Planning Checklist

Turn Clicks Into Clients - Sales Funnel Training

Ad Content Testing Guide

Dozens of Converting Examples

Dollar-A-Day Advertising Masterclass


Fill-in-the-Blank Ads Planning Guide for All 3 Marketing Phases

Advertising Budget Breakdown

Real Examples of Successful Ads Funnels for Online Brands

Free Coaching Call


Trello Board Sneak Peek


Say Hello to Consistency

You know you need this yesterday. Make it easy on yourself with The Client Generating Ads System for Experts™. No more wasting time overthinking all the steps that need to be completed for your systematized advertising system.

Kathryn Eriksen

Abundance Coach
“Sally - your system was so helpful! I have a love-hate relationship with Facebook, but you lead me thru the steps gently. So grateful!”

What are you waiting for?

It's time to check ads off your to-do list for automated leads and consistent revenue!



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