Get digital marketing right the first time!
One thing that the Reality TV generation has influenced is how people communicate with each other. Abbreviated slang, such as LOL, ROFL, or TBH began with teenagers sending text messages to each other as their main form of communication. Long gone are the days of push button phones with long, spirally cords stretched behind closed doors for private phone conversations.
And with the birth of emoji keyboards⌨, many baby boomers are left in the dark trying to figure out which smiley face or hand gesture is appropriate for the conversation at hand.
Even the legal world is having to figure out what emojis mean for interpretation of the law.
According to Wikipedia, "emojis are ideograms and smileys...including facial expressions, common objects, places and types of weather, and animals."
Today, they are steeped in pop-culture of the western world, and they aren't going away any time soon.
It goes without saying that using emojis in our text messages, social media posts, and ads has become expected these days to emphasize a point here and there, to delineate long copy pieces, and to keep the vibe high for effect.
If there's an emoji for it, then by all means, use it. This way of communicating is not going the way of the home telephone quite yet.
For most smartphones, emoji keyboards are built in. You can even install the Bitmoji app and then add a Bitmoji keyboard to your phone. Also, if you need another language keyboard added, it all comes from the same instructions for an iPhone. (Sorry, Android users. I don't have one to demo this for you.)
1️⃣From your iPhone, click Settings.
2️⃣Then choose General.
3️⃣Scroll down until you find Keyboard.
5️⃣Click Add New Keyboard.
6️⃣Select the type of keyboard you want to add.
In case you don't know what a Bitmoji is, it's the app that is available via Snapchat, Apple store, Google Play, or as a Chrome extension to animate yourself by designing your own personal avatar that looks like you. Here's mine in various poses.
When developing copy for ads, it's a good idea to have an advertising copy template with a few key emojis ready to copy and paste into your narratives without having to search for the ones you need. This can save a lot of time⏰.
One way to access emojis while typing from a computer is to click the right mouse on a PC where a menu pops up, and select the word 'Emoji' at the top of the menu. Use the search button at the bottom left to type a keyword to narrow down your emoji choices. This helps you avoid having to scroll through all of them to find the ones you're looking for.
And if you ever wondered how in the world people are able to type Facebook™ with the superscript trademark TM symbol, this is where you find it.
If you use Google Chrome as your Internet browser, adding these handy little extensions can save you a lot of time searching for emojis. Just search for Bitmoji Chrome extension or Emoji Chrome extension to find these.
Emojis are constantly changing and updating. You may not even notice it, but if you're in tune with what emojis are available, every so often you'll find new ones or ones that have been replaced. To stay on top of the ones available, these links will keep you up to date with the more popular places to access them.
If you'd like to stay up-to-date on the latest emoji trends, bookmark this page right now by clicking the 3 dots at the top right of your Google Chrome browser, select Bookmarks, then select Bookmark this page...
I'll come back and republish this from time to time with new information, so stay tuned!
Sally Hendrick has been dotting i's and crossing t's for quite some time in the analytical space of digital marketing. She's here to help you move past the overwhelm with marketing and advertising your digital offers.