Stand Out from the Crowd

with influence-building content

(includes replays, fillable workbooks, Q&A time, hot seat coaching, and so much more)



Exponential Marketing with Sally Hendrick

1️⃣ Awareness Phase

Connect with your tribe to build relationships based on common interests before ever pitching an offer, even a free one.

This is where the know / like / trust factor comes into play.

With digital marketing, you can choose who you want to work with, rather than bringing in people who do not align with your values.

Your content in this phase should feel like the everyday connections you have with colleagues or friends.

2️⃣ Consideration Phase

Market free resources and introductory products that your prospects want and need.

Gain leverage to get in front of potential clients again and again.

Continue to nurture with value, value, value, while staying top-of-mind.

Your content in this phase should reflect the temperature of the relationship you have with potential clients.

3️⃣ Conversion Phase

Your prospects are warm and ready! It is time to convince them to join your programs, retain you for long-term contracts, or buy your comprehensive courses.

This is the time to close the gap and knock-out any excuses!

Mindset comes into play here to take your customer over the finish line or to sign on the dotted line.

Your content in this phase should be direct and full of confidence.


Experts use this system to easily follow the color-coded framework that corresponds to the various types of content needed to attract customers to your solutions.

Just Imagine...πŸ€”

βœ… Knowing that content flows consistently with never-ending inspiration and ideas πŸ’‘

 ...instead of facing a blank slate each day


βœ… Focusing only on the things you love to post β€

...instead of feeling like a sales-y sleaze ball


βœ… Waking up to payment notifications over coffee πŸ’°β˜•πŸ’΅

 ...instead of worrying where your next paycheck will come from


This system will help you STOP OVER-THINKING and START TAKING ACTION by giving you converting content examples proven to take your influence above and beyond!








Content Planning Dashboard

This Social Media Content Planning Dashboard breaks down examples of content needed to build relationships digitally while giving you an organized place to know where you are and what you need.

Sales Funnel Course

The Turn Clients Into Clients course shows you step-by-step how SALES FUNNELS work and what you need to make them successful as a CUSTOMER JOURNEY.

Content Testing Strategies

This video funnel masterclass gives you EXPERT STRATEGIES to test your video content for VIRALITY and SCALABILITY before you drop loads of cash on an untested product launch.

Color-Coded Ads System

The Color-Coded Ads System helps you STAY ON TRACK based on the type of content associated with the MARKETING PHASE your prospect is in.


Expert sessions happen twice each month. Get immediate access to replays of our best workshops with fillable worksheets & materials. Enjoy hot seat coaching opportunities and Q&A time. Soak up new tried-and-true info every month!

βœ… Perform Market Research of Your Ideal Audience

βœ… Make Effective Talking Head Videos that Keep Your Audience's Attention

βœ… Make Action-Inspiring Video Clips Perfectly Aligned with Your Personality & Brand

βœ… Create Your Custom Content Calendar in Just a Few Minutes

βœ… Necessary Tech Features Needed to Sell Courses, Coaching, Memberships, Services & Products

βœ… Never Run out of Ideas with Simple Monthly, Weekly & Daily Content Inspiration

βœ… Content that Perfectly Leads to Your Offers


From beginner to advanced accelerator with detailed explanations of the why behind each selection to make advertising highly effective. Includes Business & Ads Manager troubleshooter.


Frequently Asked Questions

Your marketing system should mimic what it's like to:

  1. Meet new prospects right for your business, as if you met in person,
  2. Have them get to know, like, and trust you, just like in real life, and
  3. Convince prospects that your solutions are the best answers to their problems

Filtering people digitally allows you to grow and wow ideal client audiences quickly.

We provide real content ideas that successful brands are using in the following areas:

  • Business coaching
  • Marketing coaching for online business owners
  • Artists, musicians, & instructors
  • Authors, speakers, trainers
  • Fitness and nutrition coaching
  • Life coaching
  • Facebook ads coaching
  • Influencers & brand ambassadors
  • Product creators

This array of examples can apply to any number of niches.

Just ask in the chat bubble below if you're unsure it will work for your business.

Yes, the beauty of system is that you can edit to your heart's content.

And if for any reason you mess up the original Google document or Trello template we send to you, just copy the link again to start over with a fresh one.

You will not necessarily need an expensive copywriter. You know your business better than anyone else.

If you need help editing and making things sound better, you could always hire a copy editor, but that's a drop in the bucket compared to a copywriter.

Personally, I use Kajabi and recommend it for all my service based clients. It saves you from having to patch together multiple pieces of software for your emails, website, funnel pages, and more, which adds up quickly! Plus, Kajabi automatically layers your Facebook pixel events for you, which is what makes your ads successful.

If you have an e-commerce site, I recommend Shopify or Big Commerce.

There are many other programs that work well. I just prefer to keep my systems all in one place.

Note: Affiliate links are shown in this comment. I do not recommend software that I do not stand behind.


The blue chat bubble in the bottom, right-hand corner will open Facebook Messenger.

Just ask your questions, and someone will be right with you!

As long as you are a paying member of the Exponential Marketing Club, you will continue to have access to all the materials included. Upon canceling membership, access to the membership site will cease.

Yes! We will continue to add information to the membership and course materials as we go.

From the desk of a Facebook & Instagram content and ads expert who has helped hundreds of experts draw in tens-of-thousands of clients

Sally Hendrick

Exponential Marketing Strategist

Hello Friend,

For 25 years, I catered to corporate interests as a certified statistician studying employee and customer behavior by the numbers. 
Deep down I wanted to do something on my own, something that would help individual people....real people who I could inspire.
Lining the pockets of boardroom executives whose year-end bonuses eclipsed my annual salary was not lifting me up.
As a lover of travel, language, culture, and art, I was meant to explore the world, meet new people, and dive into their stories.
Having a coaching business where I get to inspire others to do the things they ❀love❀ to do instead of what they think they need to do keeps me going every day.
Are you living in your purpose with your business? Let's make that happen NOW by eliminating your marketing and advertising headaches.


⚠ "WARNING! ⚠ You will love this system so much, as it is ALL THAT and a bag of chips!"

La'Shonda DeBrew

The Virtual CFO

The Client-Generating Content Marketing & Ads System for Experts™ is a game-changer by removing the anxiety and stress of building out content funnels. This saves time and money!!

Linda Lovero-Waterhouse

LinkedIn Expert

Sally has the rare skill of creating step by step outlines that are well thought out and logical, but also injecting some fun. Sally's examples are easy to follow and complete. She breaks down complicated subjects into smaller, digestible pieces, so doing something like Facebook Ads for the first time is not overwhelming. I also like the fact that Sally gives a ton of information so that her systems can be used over and over again, and each time I pick up something new.

Christie Love-Etter

Gym Owner & Wellness Coach

The Client-Generating Content Marketing & Ads System for Experts™ takes what can be an agonizing and stressful exercise to one that asks just the right questions to get straight to the heart of your audience. Before you know it, you have a workflow ready for Facebook ads! I would have been so ill-prepared for ads without this!

Kathryn Eriksen

Life Coach

Sally - your system was so helpful! I have a love-hate relationship with Facebook, but you lead me thru the steps gently. So grateful!


for a small investment

+ + + + + + =


Only $499

per year

2 Monthly Live Meetups

Breakout Sessions

πŸ”₯Hot Seat CoachingπŸ”₯

Exclusive Facebook Group

Color-Coded Content-Making Dashboard

All Replays & Materials

Turn Clicks Into Clients - Sales Funnel Course

Exponential Content Testing Strategies Masterclass

Color-Coded Fill-in-the-Blank Ads Planner

πŸ’°Launching Budget Breakdown

Real Examples of Successful Funnels for Popular Brands


 Stand UP & Stand OUT Content Creation Kit

πŸ§ͺM(ad) Science: Facebook & Instagram Ads Accelerator

Facebook Business Manager & Ads Manager Troubleshooter

Saves 15% off Quarterly Plan



Only $49

per month, paid by quarter at $147

2 Monthly Live Meetups

Breakout Sessions

πŸ”₯Hot Seat CoachingπŸ”₯

Exclusive Facebook Group

Color-Coded Content-Making Dashboard

All Replays & Materials

Turn Clicks Into Clients - Sales Funnel Course

Exponential Content Testing Strategies Masterclass

Color-Coded Fill-in-the-Blank Ads Planner

πŸ’°Launching Budget Breakdown

Real Examples of Successful Funnels for Popular Brands


Stand UP & Stand OUT Content Creation Kit



Live your life on purpose with a business that makes you happy!


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