⚠ WARNING: This is not something you hand to your niece or nephew to do for you just because their eyeballs are stuck to their smartphones 24/7. You must be involved in the process, as this is your brand on the line. With over a billion users on Facebook™, you have tremendous leveraging power at the touch of your fingertips. Please treat it with respect.
The awareness phase of marketing pertains to growing your social following on Facebook™ and Instagram by telling stories of the ‘why’ behind your business, sharing information about your brand story, and simply growing fans and followers who interact with your entertaining and/or educational content online.
This is the lead generation phase of marketing to lukewarm audiences that you’ve built in the Awareness phase.
Once someone becomes a lead via a lead magnet, they are nurtured with additional content, such as tips, training, blog posts, long form posts, videos, etc, that contain added entertainment and educational value.
Webinar registrations to connect with clients, reminder ads, and nurture ads to stay top of mind can be part of this phase of advertising, where appropriate.
This phase generally focuses on how to become the authority for entertainment and educational content in your industry. It’s not just about how to use your products or services.
How-to’s are necessary but are often seen as boring if repeated over and over. If you want to be the be-all, end-all resource for your target market, you must rise to the occasion of becoming their go-to advice channel for all things related to your industry.
Email nurture should be happening at the same time as advertising nurture.
This is the sales phase of marketing to very warm audiences that have engaged with your content, become leads in your email database, visited your website, and/or downloaded your app, if that applies.
Offers are advertised for retargeting once someone visits your sales page but does not purchase yet, among other content to help convince the shopper to buy.
“Sally has helped my membership grow by over $18,000 per month in recurring income with her sales funnel consulting and Facebook ads services.
My return on investment was over 30 times in my latest launch!
Before Sally, I worked with a couple other 'strategists' and was very disappointed in results. I spent a lot of money with basically no results over a four month period. Within two weeks Sally acquired more leads than the other 'experts' did in the several months combined.
Prior to Sally, 100% of my membership came from affiliates. I don't want to rely on affiliates, and in our last launch, we sold out capacity within 3 days of opening enrollment.”
"Sally is knowledgeable, dedicated and caring when it come to teaching. Her meticulous knowledge of Facebook ads, and her ability to step into your shoes and understand your audience even if it is really niche means that you can't go wrong on her Facebook ads course. If you're not sure about your audience, Sally will help you find it.
I cannot say enough good things about Sally's mentorship. As someone with absolutely no tech experience trying to market unsuccessfully online with Facebook Ads, I found my audience, ran a ton of ads with minimal budget with her guidance and doubled the client base for my bricks and mortar business within a month.
I'm super excited now. As a result of the skills I learned, I am in the process of pitching a new idea within the healthcare sector, and it's getting lots of interest. I'm really grateful that I found Sally and would absolutely recommend her. She's the real deal!"
You may be wondering who is behind all this training. It's me, Sally, the puzzler, traveler, statistician, and storyteller.
My amazing team comes with me. We are mothers, daughters, fathers, and sons . We like to hike, bike , officiate roller derby, do play-acting, and sell stuff on E-bay. We reside in the USA, Canada, The Netherlands, Nigeria, and The Philippines. #peoplefirst
And don't forget our clients! They help, too, as they're part of the group support team. They're in 9 different time zones from 5 continents.
With my 25 years of experience in customer and employee behavioral statistics as an actuary for hundreds of Fortune 50 to 500 companies, Facebook™ ads became second-nature to me in my mid-life career change.
I love the creativity of cohesive branding and campaigns mixed with the stats that must be understood to make smart decisions and quick moves when a campaign goes off track. It's so important to know the difference between a landing page conversion problem versus a Facebook ad copy issue. The numbers tell those stories.
There's nothing more satisfying than to see my clients finally "get it" and be successful with it, as these concepts take time to steep and seep into your brain.
Join us on this journey. We all have a lot of fun learning together.
Our onboarding process takes you through a super-focused exercise to divulge all the details of your offer, your amazing expertise, and your clients' wants and needs.
Check sales funnel off your to-do list!
Our onboarding process guides you through the process to get your sales page content nailed down for your funnel.
With a team of real experts on hand, you'll get unique strategies that follow what the numbers say to do, not what some guru tossed off a stage platform or published once in a book.
When fun creatives meet leveraged statistics, stories are born.
Our founder, Sally Hendrick, is a certified statistician and engaging story-teller, a lethal combo in this industry.
Need a self-study option to help you with your homework? Our online courses with workbooks and step-by-step video explanations will get you through.
M(ad) Science, our advanced Facebook™ ads course, is exclusively for our members.
We also have two live classes per month to introduce new topics and to answer your questions.
We meet at least twice per month to go over *all things* digital marketing and advertising, and we offer support throughout the month with personalized accountability threads. You get new training, Q&A sessions, and suggestions from your peers.
When someone has questions, we make sure they're answered. Sometimes that takes a video explanation instead of just answering in a comment, so we created a way to help everyone learn from others' challenges.
Sally runs a lot of Facebook ads campaigns, and until you see the process in action, it's hard to truly understand what to do.
That's why Sally records what she's doing on her own ads and some of her clients' ads who don't mind.
Get the ins-and-outs of Ads Manager explained, plus a whole lot more: full set-up instructions for pixel installation and trigger point coding, comprehensive breakdown of how to select the right audiences based on demographics, psychographics, and customer behavior theories, retargeting and split-testing strategies to pinpoint your next moves, creative direction for copy, images, and videos, video demonstrations of the WHY, HOW, and WHAT phases of advertising, monitoring and benchmarking statistics to help you add some predictability to campaign results.
Our digital marketing bundle of courses includes a program creation course that teaches you how to sell an offer before you create it, email marketing planning workbook, blogging tips, landing page logistics, website building blocks, live streaming and webinar must haves, and your hashtag science formula.
"Sally made it simple to understand Facebook ads, which was a huge thorn in my side. Figuring out how to target audiences in an effective way was making me want to pull my hair out. She has been a HUGE catalyst to getting myself and my business on the right track to propel my vision forward. Her custom tools to generate sales page content, then promote them, live classes for members (with replays!) are more evidence of Sally's willingness to go way above and beyond. She will light the fire and hold you accountable to yourself. I cannot say enough in support of Sally and what she brings to her students and clients."
"I've participated in tons of Facebook Training and there always seems to be something else that could be offered to make the targeting a bit more specific and clear. Quite recently I was awed by a training Sally presented on this topic. What she provided was so clear and specific that it lifted a part of the mystery of not only targeting my ads but also in selecting the appropriate images for the design. I'm definitely putting this in place and will come back and update how it worked for my business."
Get full access to our sales funnel framework software to build your funnel. This product is normally sells separately for $497. It's included with your membership for no extra cost.
Visualize your entire sales funnel using my signature paint-by-number process. Take the numbered, custom content from the Sales Funnel Generator above to see how your sales funnel should look on your website.
Once you are accepted into the program ($1 application fee), we will review your application and give you our decision within 3 days.
Membership Group on Facebook
Facebook Ads Course
Digital Marketing Courses
Personal Accountability Thread
Two Monthly Group Calls
Sales Funnel Framework
Funnel Visual Layouts
12 Month Minimum Membership
Ability to Hire our Ads Techs
Membership gives you group access to Sally, her team, and your member peers for six months.
You'll get all the materials you need plus:
Yes! First you apply for $1. We check over your application to ensure the membership is right for you. After 3 days, if accepted, your membership will begin, and your first payment is charged.
If before 30 days you decide this membership isn’t right for you, no worries! Send an email to [email protected] and ask to cancel. No further payment will be required.
There are over 35 core lessons inside the main course and dozens more either in bonus modules or in the Facebook™ group's learning units.
Yes! The past recordings of our live trainings and group calls are housed inside the Facebook™ group's learning units.
Absolutely! One of our team members is assigned to keep track of what you are working on and your self-made deadlines.
Inside your personal accountability thread, you will get reminders and check-ins based on your unique needs and timelines.
Yes, please. Your existing sales funnel is most likely amazing, but we have a process that takes your answers in the onboarding form and automatically creates prompts for your sales page, emails, and Facebook™ ads.
One of the biggest mistakes we see with sales funnels is that the supplemental, nurturing ads are not considered from the beginning.
If you want to be successful with scaling your business using automation with Facebook ads, this is crucial to your success.
We touch on these topics from time to time and will bring in guest speakers if requested, but search traffic is not our focus. We are focused on the Facebook™ family platforms that include Instagram and What's App.
Obviously, this depends on how you are positioned when you come to us.
Have you successfully sold your program/service/product and beta tested the process? What is your digital credibility score? How many people are on your e-mail list, and are those people aligned with your current offers? Is your sales funnel built and already working when you send people to it? Do you know how many Facebook and Instagram users are in your target market?
There are so many questions around this topic, so your question is impossible to answer without doing some research first.
It's true, we focus mainly on service based businesses, coaches, and consultants, but we can help you get traffic to your online store, your website, your blog, or to anything you're selling.
Here's the catch though. You must be willing to invest in content marketing. To gain online attention, you must have more than just a website or storefront. You need content that appeals to your ideal customers. That content is what draws them into your space, which will then tell them whether or not they want to do business with you.
Most physical product and brick-and-mortar companies we work with know that they need a blog, a podcast, or some sort of content outlet to connect with their audiences. We can help you identify your best sellers and develop product funnels that draw people into your space to see the rest of your amazing offers.
The funneling and advertising methods we teach still apply.
Many courses simply cover the basics of setting up ads and don't give you the strategies you need to be successful with them.
You must be careful in taking one-funnel or one-track strategies from coaches, gurus, speakers, and authors when it comes to Facebook™ ads. Those people are likely selling something else like software or another type of coaching.
Facebook™ ads require testing, monitoring, and reading the stories behind the numbers that will tell you if something is working or not.
Webinars aren't for every business. One-track funnels are not for every business. Nurture content is ALWAYS different for every business.
This is why we host a mastermind coaching program that coincides with access to our materials and videos. No two businesses are alike, and no two funnels are alike. This takes a deeper understanding and finesse to be successful, and we will support you through it.