Waist-Up Group Coaching

A Digital Marketing Mastermind Membership


There are three phases of marketing that make up a full scale approach.

Full scale digital marketing is required to be able to sell anything online these days. Only doing portions of the three phases drastically reduces the results that can be achieved.
Digital marketing and advertising are a long game plan that ride out algorithms that get smarter and smarter the more that a business uses powerful retargeting strategies available only with Facebook™ and its family of platforms.
Doing a portion of it is like dropping a worm in the ocean, rather than in a pond full of hungry fish. In other words, you’ll never see results if you simply drop your bait in the vast ocean.🎣

The Three Phases

The awareness phase of marketing pertains to growing your social following on Facebook™ and Instagram by telling stories of the ‘why’ behind your business, sharing information about your brand story, and simply growing fans and followers who interact with your entertaining and/or educational content online.

  • Video marketing is the fastest way to grow your awareness audiences.📹
  • Nothing is asked for in this type of marketing (ie, no email sign up or sales ask).
  • The Facebook pixel and standard event codes must be installed on your website before any advertising begins.

This is the lead generation phase of marketing to lukewarm audiences that you’ve built in the Awareness phase.

Once someone becomes a lead via a lead magnet, they are nurtured with additional content, such as tips, training, blog posts, long form posts, videos, etc, that contain added entertainment and educational value.

Webinar registrations to connect with clients, reminder ads, and nurture ads to stay top of mind can be part of this phase of advertising, where appropriate. 

This phase generally focuses on how to become the authority for entertainment and educational content in your industry. It’s not just about how to use your products or services.

How-to’s are necessary but are often seen as boring if repeated over and over. If you want to be the be-all, end-all resource for your target market, you must rise to the occasion of becoming their go-to advice channel for all things related to your industry.

Email nurture should be happening at the same time as advertising nurture.

This is the sales phase of marketing to very warm audiences that have engaged with your content, become leads in your email database, visited your website, and/or downloaded your app, if that applies.

Offers are advertised for retargeting once someone visits your sales page but does not purchase yet, among other content to help convince the shopper to buy.

Where do you fit into this equation?

If you're a thought-leader, course-maker, coach, consultant, or have a business that is running out of leads and running out of time to do what it takes to get them, we are here to help you navigate the Facebook™ marketing and advertising arena.

⚠ WARNING: This is not something you hand to your niece or nephew to do for you just because their eyeballs are stuck to their smartphones 24/7. You must be involved in the process, as this is your brand on the line. With over a billion users on Facebook™, you have tremendous leveraging power at the touch of your fingertips. Please treat it with respect.

"Before Sally, I worked with a couple other 'strategists' and was very disappointed in results. I spent a lot of money with basically no results over a four month period. Within two weeks Sally acquired more leads than the other 'experts' did in the several months combined. Since then, Sally has helped my membership grow by over $5,000 per month in recurring income with her sales funnel consulting and Facebook ads services. My return on investment was 3.7 in my latest launch."

David Jacobson
CEO of Coach-Connections

"I cannot say enough good things about Sally's mentorship. As someone with absolutely no tech experience trying to market unsuccessfully online with Facebook Ads, I found my audience, ran a ton of ads with minimal budget with her guidance and doubled the client base for my bricks and mortar business within a month. I'm super excited now. As a result of the skills I learned, I am in the process of pitching a new idea within the healthcare sector, and it's getting lots of interest. I'm really grateful that I found Sally and would absolutely recommend her. She's the real deal!"

Dr. Aisha Malik , MbChb, BSc, MRCGP
NHS Clinical Entrepreneur

"I am more aware of the need for me to just do the things you have taught me to do — I get in my own way and in my own excuses, but when I have applied what you have taught me, I have been able to network, connect and convert people to customers and business partners… 🙂 I appreciated so much that you spoke to me like I was a real person….I was glad to participate in your courses and will look forward to many more!"

Alyssa West
Fitness Trainer and Motivational Coach

A Message from Sally Hendrick, Founder and CEO

You may be wondering who is behind all this training. It's me, Sally, the puzzler, traveler, statistician, and storyteller.

My amazing team comes with me. We are mothers, daughters, fathers, and sons 👨👩👧👧. We like to hike, bike 🚲, officiate roller derby, do play-acting, and sell stuff on E-bay. We reside in the USA, Canada, The Netherlands, Nigeria, and The Philippines🌍. #peoplefirst

And don't forget our clients! They help, too, as they're part of the group support team. They're in 9 different time zones from 5 continents.

With my 25 years of experience in customer and employee behavioral statistics as an actuary for hundreds of Fortune 50 to 500 companies, Facebook™ ads became second-nature to me in my mid-life career change.

I love the creativity of cohesive branding and campaigns mixed with the stats that must be understood to make smart decisions and quick moves when a campaign goes off track. It's so important to know the difference between a landing page conversion problem versus a Facebook ad copy issue. The numbers tell those stories.

There's nothing more satisfying than to see my clients finally "get it" and be successful with it, as these concepts take time to steep and seep into your brain.

Join us on this journey. We all have a lot of fun learning together.



Main Features

✅ Sales Funnels

Our onboarding process takes you through a super-focused exercise to divulge all the details of your offer, your amazing expertise, and your clients' wants and needs.

Check sales funnel off your to-do list!

One of your three included private coaching sessions will be used here to perfect your copy to be engaging and persuasive.

✅ Facebook™ Advertising

With a team of real experts on hand, you'll get unique strategies that follow what the numbers say to do, not what some guru tossed off a stage platform or published once in a book.

When fun creatives meet leveraged statistics, stories are born.

Our founder, Sally Hendrick, is a certified statistician and engaging story-teller, a lethal combo in this industry.

✅ Comprehensive Guide

Need a self-study option to help you with your homework? Our online courses with workbooks and step-by-step video explanations will get you through.

M(ad) Science, our advanced Facebook™ ads course, is exclusively for our members.

We also have two live classes per month to introduce new topics and to answer your questions.

Member Calls and Group Support

We meet twice per month to go over *all things* digital marketing and advertising, and we offer support throughout the month with personalized accountability threads. You get new training, Q&A sessions, and suggestions from your peers.

Impromptu Lessons

When someone has questions, we make sure they're answered. Sometimes that takes a video explanation instead of just answering in a comment, so we created a way to help everyone learn from others' challenges.

Watch Me Work

Sally runs a lot of Facebook ads campaigns, and until you see the process in action, it's hard to truly understand what to do.

That's why Sally records what she's doing on her own ads and some of her clients' ads who don't mind.

Advanced Facebook™ Ads Course

Get the ins-and-outs of Ads Manager explained, plus a whole lot more: full set-up instructions for pixel installation and trigger point coding, comprehensive breakdown of how to select the right audiences based on demographics, psychographics, and customer behavior theories, retargeting and split-testing strategies to pinpoint your next moves, creative direction for copy, images, and videos, video demonstrations of the WHY, HOW, and WHAT phases of advertising, monitoring and benchmarking statistics to help you add some predictability to campaign results.

Digital Marketing Extras

Our digital marketing bundle of courses includes a program creation course that teaches you how to sell an offer before you create it, email marketing planning workbook, blogging tips, landing page logistics, website building blocks, live streaming and webinar must haves, and your hashtag science formula.

"Sally has been amazing at helping me tidy up my business in so many ways. From feedback on my sales page to tweaking my sales funnels, she's been a fantastic support as my business has grown. She's also given me the exact pep talk I needed to help me get back on track after a big wobble. Next step for me is to get over my fear of Facebook advertising. Sally's course is clear and easy to follow and I know I'll get the support and feedback I need inside her membership when I'm ready to take that step forward. If you need help, don't hesitate to get her to map out a personal strategy for your business. It's worth every cent in the time it saves and a-ha moments you'll have as your plan comes together."

Bec Robbie
Business Coach

"Sally made it simple to understand Facebook ads, which was a huge thorn in my side. Figuring out how to target audiences in an effective, lucrative way was making me want to pull my hair out. She has been a HUGE catalyst to getting myself and my business on the right track to propel my vision forward. Her custom tools to help generate sales page content, then promote them, live classes for members (with replays!) are more evidence of Sally's willingness to go way above and beyond. She will light the fire and hold you accountable to yourself. I cannot say enough in support of Sally and what she brings to her students and clients"

Susan Totman, Elite Web Studios

"Sally turns "LIKES" into dollars. At trade shows, our social media traffic shows up as real people - qualified buyers - entering our booth!"

Robert Hendrick
CEO of Rail Yard Studios

Frequently Asked Questions

Membership gives you group access to Sally, her team, and your member peers for six months.


You'll get all the materials you need plus:

  • three private coaching sessions
  • two group calls per month
  • a personal accountability thread for your unique concerns
  • the chance to continue membership for a lesser monthly investment after six months

Your trial period is ten days after you begin. You may cancel with no penalty during that time.

There are over 35 core lessons inside the main course and dozens more either in bonus modules or in the Facebook™ group's learning units.

Yes! The past recordings of our live trainings and group calls are housed inside the Facebook™ group's learning units.

Absolutely! One of our team members is assigned to keep track of what you are working on and your self-made deadlines.

Inside your personal accountability thread, you will get reminders and check-ins based on your unique needs and timelines.

Yes, please. Your existing sales funnel is most likely amazing, but we have a process that takes your answers in the onboarding form and automatically creates prompts for your sales page, emails, and Facebook™ ads.

One of the biggest mistakes we see with sales funnels is that the supplemental, nurturing ads are not considered from the beginning.

If you want to be successful with scaling your business using automation with Facebook ads, this is crucial to your success.

We touch on these topics from time to time and will bring in guest speakers if requested, but search traffic is not our focus. We are focused on the Facebook™ family platforms that include Instagram and What's App.

Obviously, this depends on how you are positioned when you come to us.

Have you successfully sold your program/service/product and beta tested the process? What is your digital credibility score? How many people are on your e-mail list, and are those people aligned with your current offers? Is your sales funnel built and already working when you send people to it? Do you know how many Facebook and Instagram users are in your target market?

There are so many questions around this topic, so your question is impossible to answer without doing some research first.

It's true, we focus mainly on service based businesses, coaches, and consultants, but we can help you get traffic to your online store, your website, your blog, or to anything you're selling.

Here's the catch though. You must be willing to invest in content marketing. To gain online attention, you must have more than just a website or storefront. You need content that appeals to your ideal customers. That content is what draws them into your space, which will then tell them whether or not they want to do business with you.

Most physical product and brick-and-mortar companies we work with know that they need a blog, a podcast, or some sort of content outlet to connect with their audiences. We can help you identify your best sellers and develop product funnels that draw people into your space to see the rest of your amazing offers.

The funneling and advertising methods we teach still apply.

Many courses simply cover the basics of setting up ads and don't give you the strategies you need to be successful with them.

You must be careful in taking one-funnel or one-track strategies from coaches, gurus, speakers, and authors when it comes to Facebook™ ads. Those people are likely selling something else like software or another type of coaching.

Facebook™ ads require testing, monitoring, and reading the stories behind the numbers that will tell you if something is working or not.

Webinars aren't for every business. One-track funnels are not for every business. Nurture content is ALWAYS different for every business.

This is why we host a mastermind coaching program that coincides with access to our materials and videos. No two businesses are alike, and no two funnels are alike. This takes a deeper understanding and finesse to be successful, and we will support you through it.

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