ON-DEMAND TRAINING: Exponential Content Testing Strategies with Facebook Ads
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Select the right campaign objective for your Facebook ads for best results

The very first thing you're asked to select when you create a Facebook ad is your campaign objective. The objective is the goal that you want your ad to achieve. Sure, you're looking to scale your business sales, but that's not how digital marketing works right out of the gate. You must first build a following, then grow leads, nurture those new subscribers, then make an offer.

Select the right campaign objective for the goal you're trying to reach in that moment

Have I selected the right campaign objective for my ad?

When you set up your Facebook Ad, the first thing you’re asked to do is to pick your marketing objective.

Think carefully about what you want your ad to achieve. Is it a direct conversion that you want, or are you trying to build an audience? Your campaign is unlikely to reach the right people unless you get this step right.

For example, if you want to get more social proof on one of your Facebook posts, don’t choose Traffic as your objective....

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