There are 3 phases of advertising: Awareness, Consideration, and Conversion. Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking up to a perfect stranger and asking them to join your $3,500 mastermind.
Imagine having a storefront. How do you get foot traffic there? You can rely on surrounding stores to bring traffic, put up flyers, advertise with billboards, use Facebook or Instagram ads, etc.
These methods of advertising are to cold traffic or audiences, those who may not know anything about you.
To translate this to digital relationships, these would be the people who are just seeing your Facebook ad for the first time or coming across your website somehow, either by you sending them there through social media or by their search on Google or Bing...
So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where they belong.
"But no one is looking at my business page!" you cry. That's because you haven't given it enough attention or time to grow.
For those of you who have been posting away on your personal profiles for so long, and you've built up a fan base there, it sure would be nice if you could advertise to those friends, wouldn't it?
While you are building content and engagement on your business page, here's a workaround to get ads out to your friends that you've been interacting with on your personal profile.
Create a new business page. Don't ask anyone to like it. You like it with your own personal profile. Then when...
Wow! What a conference! There was so much energy in the room, excitement for the future, and fantastic advice from top-notch speakers. I'm talking about the Kajabi Impact Summit in Irvine, CA.
This gal traveled from Nashville to Los Angeles, rented a car, and drove south to Irvine, the headquarters of Kajabi, the premier marketing software. While there, I met current clients and hopefully will gain a few new ones from the many connections made.
Jonathan Cronstedt (AKA JCron), President of Kajabi, was an incredible master of ceremonies with his dancing and joking, keeping the crowd energized and laughing. He had us all in stitches with his Baby Shark dance and aspirations of moving it like Usher. He also shared some great information about the status of the knowledge commerce industry, you know, digital courses, online coaching, and the like.
Here's a beautiful graphic summary by Kelly Monroe, a talented artist who took...
When attending an event, it's important to gain attention. One of the ways you can do this is via advertising. Advertising on Facebook, Instagram, and Snapchat can raise awareness to others that you are at this event, especially if you are a presenter or sponsor with a table or booth.
On Facebook (and Instagram), you can choose a specific address in the targeting field and choose a radius from 1 to 50 miles away from that address. You can also select zip codes, city names, states, or an entire country. Depending on where you are, pinpointing down to a specific address, such as a conference center or arena, can help you reach the people attending the event. You can also 'drop a pin' on a map if you don't have the exact address.
Be sure to select Everyone in that location, so you don't miss anyone.
Snapchat allows you to create geo-filters and hover over a location of your choosing. Some...
My father was a writer. He wrote family stories while he did genealogy research. He didn't just go to county archives to look for marriage and death records. He reached out to people before there was this thing called Facebook, so that he could hear their version of things that happened that he had heard about but didn't have all the details on. It certainly made for better reading than just a list of ancestors in a family tree.
Most marketers focus on the content within their blog posts, but they forget about the titles and how important they are to capture the right attention with emotion and heart.
Here are some tips on how to write good blog titles to maximize readership of your blog post articles, where you have spent so much of your hard work, time, and effort.
Google searches based on keywords that you put in your titles. It's important to put the most relevant keyword, called the focus keyword, as close to the front of your title as...
If you know that your traffic is coming from LinkedIn, then you can measure the return on investment of the time and money you spend on that platform. The same goes for Instagram, Facebook, Twitter, and other links.
You can even measure the places on your website that get clicks and the places that don't. It helps to understand where traffic comes from, so you know where to place your efforts and how to organize your website.
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you, such as a Facebook ad, your Instagram profile, or your LinkedIn article.
Now don't be afraid of Google UTM Codes. They're simple to build by visiting this...
The Facebook Pixel is a piece of code that lives on your website and sends tracking information back to Facebook. You want this on your site, so Facebook can build re-marketing audiences for you. Re-marketing audiences are the key to digital marketing to get in front of your most familiar followers again and again. This is what ultimately leads to those visitors doing business with you.
Google Tag Manager (GTM) will help speed up implementation of your tags, give more security in tag firing, and allow your pages to load faster, among many reasons. When you install GTM, you no longer have to deal with code on your website. You simply add tags from the GTM dashboard on Google.
Just getting a lead into your email subscriber database is not enough. In fact, very few people who get on your list will buy something right away. They require more warming up.
Consider sending them a video welcome sequence at first, but then after that sequence is over, put them into a nurture sequence to add more value. This will help develop trust in your brand.
If you are blogging (or podcasting), that's one of the most obvious pieces of content you can send to your subscribers. Take the first few lines of your blog post, put them into your email, then include a hyperlink to have them click over to your blog post.
The reason you want them to click is because you can tag that in your email marketing software, and you can track the clicks on your site if you have the Facebook Pixel installed.
When you go live on Facebook,...
Marketing online is different than marketing in person. You don't have the opportunity to speak to someone face-to-face, which automatically warms up a relationship.
So you have to figure out how to warm up relationships in a different way....a digital way.
If you were at a party, you wouldn't walk up to someone you've never met and tell them about your latest offer, would you?
No! You wouldn't. You would start out with a hello, introduce yourself, and ask the other person what they do for a living or something else non-invasive, not super-personal.
With cold audiences online, you must walk through the same process of warming up to people with stories.
Digitally, the way you do this is by putting stories out in the form of social media or blog content. If you have your Facebook tracking codes, or pixels, in place, you can create baskets of the people, called custom audiences, who interact with...
First of all, it's the fastest and least expensive way to grow a digital following. Social media is usually the first digital introduction into your business. Once you build a following, if you install tracking and use email marketing software, you can re-target ads to your blog visitors and track who opens your emails and clicks on your links.
It's important to start with stories about why you do what you do.
According to Google, "A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction."
Just saying you're passionate about your business is not enough. Ask yourself, "What happened to make you start your business?" Was there a defining moment...