Blog

JOIN MY FREE DIGITAL MARKETING CLASSROOM

Map Your Customer Journey to Build Strong Online Relationships that Last

Map your customer journey to build strong online relationships that last

Every new member who comes into my membership gets this type of digital map as an included service for joining. After their custom map is created, they work on putting the pieces together, and get feedback from experts in digital marketing and advertising if they get stuck along the way.
 
It's a custom marketing and sales funnel - not just in flow chart form but in fully written out action steps that correlate with all the parts of the flow chart.

Knowing your customer journey first will save you time and money when building your sales funnels

How valuable would it be for YOU if you had this type of map to work from, so that you could:
  • See the custom path YOUR ideal clients should be taking to become paying customers.
  • Know where to spend your time to get to the money faster.
  • Focus on the exact steps to take to quickly wrap up this piece of your business.
  • Finally get some consistent...
Continue Reading...

I’m Calling BS on Fast-track Launching for Coaches and Consultants

You heard me. 

I’m calling BS on fast-track launching for coaches and consultants.

Gurus out there are always talking about spending massive amounts of money to cold traffic to get people into webinars or on your list to download some piddly one page resource that creates a win. 

Yes, I’ve touted the same strategies before, but I’ve changed my mind, as a woman has the right to do, and I’m calling bullshit on the same ole techniques and strategies of the 20-teens.

I've seen the evidence and know this overnight success is a unicorn.

It’s time to grow up and act like real businesses who don’t push get-rich-quick digital schemes, webinars that bring in loads of traffic and buyers (they’re dying, by the way), and slick upsell/downsell funnels with timers running out to get the best deal before it’s gone.

No. You don’t need all that. 

It’s time to get back to basics and act like real businesses with real...

Continue Reading...

It's Not Too Late to Spring Clean Your Business and Your Life

As spring is coming to an end, those of us who have been busy working hard in our businesses and shuffling kids around to get through the final days of school may not have had the time to do the proverbial spring cleaning that we all need to do.

Spring Clean Your Closets

In 2017, I wrote a blog post about spring cleaning your closets and your personal finances. The closet situation was more about my daughters, so when I dumped their entire closets out on the floor in their room to sort through and put back on the most needed items, we had quite the mess to muddle through.

Now that's a lot of clothes and shoes!

Make a Plan and Go Through It Step-by-Step

  1. Dump everything out of the closets and sort into like items.
  2. Clean the closets of dust bunnies. Make a stuffed animal from them if it’s been long enough.
  3. Line up bags and boxes to separate items we aren’t keeping into donations, trash and hand-me-downs.
  4. Put all items we are keeping back into the closet where they...
Continue Reading...

Elevate Your Business By Attending Live Events

events May 23, 2019

I traveled farther than anyone else to attend Elevate Live, a live event put on by women for women (there was one man) in the coaching space. Nearly everyone was British, so this Tennessee girl's accent stuck out like a sore thumb.

Gemma Went, the woman behind this event, is a leading UK business and mindset coach. This was her first attempt, and she knocked it out of the park.

Meeting People in Person Solidifies Relationships

My purpose in going to Sutton Coldfield, a tiny town outside Birmingham, England, was to meet with like-minded women in business who I could learn from and hopefully they could learn from me as well. It didn't hurt that the New Hall Hotel & Spa was an amazing setting for such an event.

With about 60 women in attendance, I was able to meet over a dozen of them and have deeper discussions with 4 or 5 of them. Sure, I could have tried to target these ladies in groups or online somehow with my content, but there's nothing like meeting in person...

Continue Reading...

100 Evergreen Niches – A Comprehensive Guide to Niching Your Life Coaching or Consulting Business

Uncategorized May 21, 2019

To succeed in this world takes maximizing your potential. A life coach is professionally trained to help you reach your goals no matter what area of focus you need help in. The four (4) main areas to niche within are relationships, health, leisure, and career.

Covering all the bases at once is like trying to butter everyone’s toast. There’s simply not enough of you to go around to help everyone at the same time. Marketing is also much simpler when you focus on one area of life and go deep into that particular topic.

niche marketing

Choosing a niche is one of the most challenging parts of starting an online coaching business. If you are just starting out and you’re looking for a profitable niche, this list will give you some of the most profitable evergreen niches. Each of these niches is popular, and they will stay that way. In the social media marketing world, competition is good, because it allows you to piggyback on the success of larger sites and communities.

...

Continue Reading...

4 Reasons Why Coaches and Consultants Should Consider Creating an Online Course

As a coach or consultant do you often repeat information to your clients that could be documented and used in a digital course?

Anything that is repetitive in your business can be outsourced. The same goes for information. Anything you teach or require from your clients can be documented in a step-by-step format that helps your clients progress, saves you and your clients time and money, and with the right marketing could bring you a healthy passive income stream.

If you find yourself repeating things as a coach that you consider pre-requisite knowledge before you can help your clients achieve their goals, creating a course would give them the foundation they need to be able to work with you.

digital courses online learning sally hendrick social media traffic school

Learn to free up time in your coaching business with digital course and online marketing education through Social Media Traffic School’s free classroom.

What is a course and how should it be delivered?

A course is a direction or route to be taken to achieve an outcome. It can be...

Continue Reading...

Cold Traffic to Webinars to Sales Doesn't Work Anymore - See What Does Work

Nearly every client that comes to me wants to do a webinar where they'll pitch an offer at the end.

Nearly every client is disappointed in results....Not the results of how many signed up (we get tons of sign ups), but the results of how many showed up and purchased their offer.

Ultimately, we end up taking a different path to test the market, which is usually what I recommend up front.

But people are stubborn! They think just because Amy Porterfield has a gazillion people buy her program with her webinar formula, that theirs will bring the same results.

The difference between you and Amy Porterfield? People already know who Amy is. They don't know who you are....yet!

Use Facebook Ads to Build Brand Awareness

It used to take 7 to 12 touches before someone would do business with you. For digital marketing, it's more like 12 to 24 touches. That doesn't mean you bombard them with the same ads over and over again. You've got to shake it up and produce consistent, valuable...

Continue Reading...

Create Your First Funnel for Endless Lead Generation

Marketing is a scientific process that starts with theoretical ideas that must be tweaked and adjusted based actual results. Landing pages must be tested, reformatted, duplicated, and updated to find the right formula for every business. No two sales funnels are alike, and not every page, image, message or video resonates optimally.

Because the nature of marketing is so volatile, keep an open and flexible mind when crafting your sales funnels. The ebb and flow of the market is an ever-changing landscape.

What are Landing Pages?

Landing pages are anything from opt-in pages to thank you pages to webinar sign ups or sales pages. Think of a staircase with landings on it. Every time someone climbs a floor, there is a landing where they can rest or gather information needed before advancing to the next level.

Sometimes they remain there and never advance. Sometimes they leave the staircase altogether. Other times they move forward, which means they are getting closer and closer to buying...

Continue Reading...

The 3 Phases of Advertising You May Be Missing

There are 3 phases of advertising: Awareness, Consideration, and Conversion. Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking up to a perfect stranger and asking them to join your $3,500 mastermind.

Think of the digital journey as a real customer journey

Imagine having a storefront. How do you get foot traffic there? You can rely on surrounding stores to bring traffic, put up flyers, advertise with billboards, use Facebook or Instagram ads, etc.

These methods of advertising are to cold traffic or audiences, those who may not know anything about you.

To translate this to digital relationships, these would be the people who are just seeing your Facebook ad for the first time or coming across your website somehow, either by you sending them there through social media or by their search on Google or Bing...

Continue Reading...

How to Target Friends with Facebook Advertising

facebook ads Apr 16, 2019

Your Facebook Account Can Get Shut Down If You Do Business on Your Personal Profile

So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where they belong. 

"But no one is looking at my business page!" you cry. That's because you haven't given it enough attention or time to grow.

For those of you who have been posting away on your personal profiles for so long, and you've built up a fan base there, it sure would be nice if you could advertise to those friends, wouldn't it?

Target Your Friends with Facebook Ads

While you are building content and engagement on your business page, here's a workaround to get ads out to your friends that you've been interacting with on your personal profile.

Create a new business page. Don't ask anyone to like it. You like it with your own personal profile. Then when...

Continue Reading...
1 2 3 4
Close

50% Complete

Sign up to discover social media secrets to make marketing easier.