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Living the Laptop Lifestyle: The Real Truth

Failed Launch Case Study #1

Let's call her Deanna.

Deanna came to an agency I used to work for to launch her business coaching program.

She had great photos,
.....an amazing case study,
.............had just bought some funnel software,
and was raring to go!

It was time to truly live that laptop lifestyle and launch her $2,000 program to the masses!

Nevermind that she hadn't installed her Facebook pixel yet, didn't have it on her website either.

But she had over 5000 likes on her Facebook business page!
......with people from Bangladesh making up the majority
.............and she had only 100 people on her email list.

Can you say red flags?

‍I raised my concerns to her and to the agency after my assessment of her digital credibility.

First of all, she wasn't having it. She knew what she was doing. She'd already run some of her own ads before (that "like" campaign to gain thousands of fans from Bangladesh that ruined her pixel data was the one ad she had run before). It wasn't so...

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Guest on Geek Speak: A Look at Facebook Advertising with Sally Hendrick

Somehow Pip Seymour noticed me in a group on Facebook and reached out.

I was like, "What? Another redhead in this online space?" And that's all she wrote. We met in person at Social Media Marketing World two years in a row, then we finally got together online for a formal chat about Facebook ads.

Enjoy!

 

Have you ever tried Facebook advertising?

Ya know when it gets super confusing and daunting and you feel like you can't learn this stuff. Yeah, I've been there too and sometimes I still feel that way. So today we get to chat it up with Sally and learn all about Facebook advertising.

If you're new to Facebook advertising or you're just looking for those actionable tips & hacks that you can implement today this one for you. What to know what's important to know when trying Facebook ads? ---- Yup that's right we're going to take Look At Facebook Advertising and we have a Special Guest (more on that in a minute...).

This talk is going to be one of those talks you'll want...

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Silence Your Inner Critic. Meet Coach Jennie.

Meet Coach Jennie

Jennie popped up in my membership one day just out of the blue. She was a referral from an existing client (Thanks, Tamsen!) who had been singing my praises about the way I teach Facebook ads. It took a little while before we personally connected, but I am so glad we did!

What I noticed about Jennie is that she has this incredible personality, presence, and articulation that draws people in. Talk about a video star! I've been digging into her life lessons over on YouTube to see what content to bring to my audience, and I think we've found just the piece for you.

Take it away, Coach Jennie, my favorite Inner Critic Expert.

The Surprising Impact of the Phrase "NO MATTER WHAT!"

 

By Jennie Mustafa-Julock (Coach Jennie)

Transcript:

I wanna add three words to your vocabulary, "no matter what."

To-Do List Tips

Seriously, I want you to bust out your to-do list right now and look at it. Ask yourself if you can append each of those items with...
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Coaches Supporting Coaches to Be Accountable. Meet David Jacobson.

Introducing David Jacobson, Financial Coach and Accountability Mentor

When I first met David Jacobson, he came to me through a referral. (Thanks, Tamsen ) He had two amazing sites on Kajabi. One he was using to coach other financial coaches to have successful businesses, called Coach-Connections. The other is a perk for his CC members to be a client-facing network of financial coaches that clients can choose from to help with their unique situations. This is called Accountable.

This is niche coaching at its best! Everyone can offer financial coaching, but only the coaches with specific life experiences can identify with the clients of the same vein. It's a beautiful mixture of holding each other accountable.

Dave's had his coaching membership for over 10 years, but it wasn't until he started using Kajabi that he was able to see his ultimate visions come to life.


Transcript:

How to Use Kajabi for List Building and a Membership Site

Hi, my name is Dave Jacobson. Megan...

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10 Business Skills Introverted Women Need to Master to be Successful. Meet Bec Robbie.

From One Introverted Business Owner to Another

According to Facebook, our online friendship began in February of 2016. I can't exactly remember what prompted our connection, but Bec Robbie, a native Australian, was living in Thailand at the time running an e-commerce business with her husband, and I was getting ready to launch my digital marketing academy for service-based entrepreneurs. I was very curious about her life.

We were in different areas of online business, so working together wasn't really in the cards at the time, but I was fascinated that she was living abroad completely independent of having a regular job where you go to an office every day.

I was still working as an actuary (fancy word for insurance statistician), but I was banking on my May 2016 launch to be the catalyst for leaving my 25 year career (and that's exactly what happened).

Fast forward to 2019. Bec has since divulged of her e-commerce venture and is now teaching online business owners to...

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How to Use Emojis 😎 in Your Communication to Grab Attention Socially

Communication Methods are Changing Due to Social Media and the Reality TV Generation📺

One thing that the Reality TV generation has influenced is how people communicate with each other. Abbreviated slang, such as LOL, ROFL, or TBH began with teenagers sending text messages to each other as their main form of communication. Long gone are the days of push button phones with long, spirally cords stretched behind closed doors for private phone conversations.

And with the birth of emoji keyboards, many baby boomers are left in the dark trying to figure out which smiley face😁 or hand gesture✌ is appropriate for the conversation at hand.

Even the legal world is having to figure out what emojis mean for interpretation of the law.

Emojis are increasingly coming up in court cases. Judges are struggling with how to interpret them.

Emojis Have Taken Over Social Media😎

According to Wikipedia, "emojis are ideograms and smileys...including facial expressions, common objects, places and types of...

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Why Starting a New Business is Like a Zumba Class. Meet Christie Love.

From Messenger to Membership

I’m not even sure how it happened, but I think Christie reached out to me via Facebook Messenger after seeing one of my posts or comments in the Kajabi support group.

Whatever I said must have resonated with her because she was ready to buy my program at hello!

This gal takes action!

Meet Christie Love

As a Business Startup Coach, Christie helps new and rising entrepreneurs learn to setup and grow their online businesses, offering services ranging from online course & website setup in the Kajabi platform to website audits, as well as 1:1 business coaching.

Her goal is to motivate, provide structure, and help get your business off to a great start!

Why Starting a New Business is Like a Zumba Class

By Christie Love

For those of you who don’t know me, I used to be a Zumba instructor, a very zealous one at that! Oh I know what you might be thinking, what in the world does Zumba have to do with starting a business? But now that I’ve...

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7 Truths Every Time-Starved Solopreneur Needs To Know. Meet Lanette Pottle.

Meet Lanette Pottle, Life & Business Strategist

According to her official bio, "Lanette Pottle is an award-winning life & business strategist who helps women solopreneurs increase their impact and grow their bottom line without losing their minds."

And I wholeheartedly agree with that description of Lanette and how she does life and business.

Funny thing? My family is vacationing in Maine this week, where Lanette lives, and we happen to be meeting for the first time in person and having brunch together on the same day that this blog post gets published and emailed to my subscribers. Watch for a photo that I'll surely post on Instagram.

So without further ado, let's explore these 7 truths.

7 Truths Every Time-Starved Solopreneur Needs To Know

By Lanette Pottle

I hear it all the time… women who launch their own business because they dream of gaining time freedom but end up drowning in tech and tasks that eat up every waking moment, zap their energy and steal...

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Wise enough to change. Fierce enough to persist. Meet Alyssa West.

Meet Alyssa West of Alyssa West Coaching

Coach Alyssa West helps people live Fierce, Free, Full lives, by using customized STRATEGY, daily SWEAT, and the expert SUPPORT we all need to overcome whatever is holding us back. Through yoga, weight-lifting, or making peace with food, this Las Vegas gal is helping make women (and men) stronger versions of themselves every day with mindset and wellness. Her motto is to live 1% bigger every single day. 

 

 
 
 
View this post on Instagram

I’m so excited to share some of the cool things I am learning about how we humans grow and change!!

A post shared by Alyssa West (@coachalyssawest) on

Transcript below of Alyssa's IGTV video.

Recommended Self-Help Tools

I wanted to share something really exciting! I am always in the hunt for and always on the move and looking for tools to help people help themselves

People come to me with all sorts of different things in relation to...

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Map Your Customer Journey to Build Strong Online Relationships that Last

Map your customer journey to build strong online relationships that last

Every new member who comes into my membership gets this type of digital map as an included service for joining. After their custom map is created, they work on putting the pieces together, and get feedback from experts in digital marketing and advertising if they get stuck along the way.
 
It's a custom marketing and sales funnel - not just in flow chart form but in fully written out action steps that correlate with all the parts of the flow chart.

Knowing your customer journey first will save you time and money when building your sales funnels

How valuable would it be for YOU if you had this type of map to work from, so that you could:
  • See the custom path YOUR ideal clients should be taking to become paying customers.
  • Know where to spend your time to get to the money faster.
  • Focus on the exact steps to take to quickly wrap up this piece of your business.
  • Finally get some consistent...
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