Michael Stelzner started Social Media Examiner's blog, which is a how-to resource for all things social media marketing. His idea was to share all the tech secrets behind the scenes. People thought he was crazy for doing it. How would he make a living anymore? How would they make a living anymore?
It worked. Michael quickly rose to the top of the industry as the go-to resource. Today he contributes less than 10% of the content to the company himself, as others in the industry step up to share their knowledge to make a name for themselves as well (and to get those coveted backlinks to their own websites).
If you follow me on social media, you probably know that I attended Social Media Marketing World in San Diego March 1 to 3. Fears of coronavirus reverberated throughout the conference for some but...
In this video, I walk you through each step of figuring out if you can afford to run Facebook ads. Get out your pencils!
Understanding the concepts of a sales funnel is one thing, but sitting down to plan everything out for your sales funnels and ads to cover all the phases of marketing is another. I used to go back and forth over my funnels to know where to insert trigger points to kick off new ads, make changes when things weren't working, and try again. It was exhausting and made my brain hurt.
Ever since I introduced these customized, interactive templates into my coaching process, my clients not only felt immediate relief, I did, too!
Check out The Sales Funnel Generator today!
Let’s figure out how much you can...
Watch this video tutorial to get the ins and outs of pinpoint targeting with Facebook.
Most people put too many things on their website. They treat it like an online file folder with everything they can think of. Unfortunately, that really doesn't lay out a well-curated path for your prospects to follow to become paying clients.
A sales funnel will lure your website visitor into taking the steps you want them to take to build a business relationship with them in a digital way. That's how digital marketing works. It's also how you make Facebook ads work these days, which are a very important piece of this puzzle.
Introducing The Sales Funnel Generator! Check it out. It will help you get all your ducks in a row and then some.
Here's a way you can prevent losing valuable pixel data if this ever happens to you.
You may hear nightmare stories about people’s ads accounts getting shut down, and it absolutely stinks when that happens. However, there are ways to share your pixel information BEFORE this even happens, so you don’t lose all that wonderful history.
The very first thing you're asked to select when you create a Facebook ad is your campaign objective. The objective is the goal that you want your ad to achieve. Sure, you're looking to scale your business sales, but that's not how digital marketing works right out of the gate. You must first build a following, then grow leads, nurture those new subscribers, then make an offer.
Have I selected the right campaign objective for my ad?
When you set up your Facebook Ad, the first thing you’re asked to do is to pick your marketing objective.
Think carefully about what you want your ad to achieve. Is it a direct conversion that you want, or are you trying to build an audience? Your campaign is unlikely to reach the right people unless you get this step right.
For example, if you want to get more social proof on one of your Facebook posts, don’t choose Traffic as your objective. Choose Engagement. Engagement means that...
Have you thought about using social media to attract your ideal clients that are other businesses? These days, it's so easy to reach thousands of people with social media advertising, but are we reaching the right people and saying the right things at the right time?
Often times, people make the mistake of dismissing Facebook as a viable option for marketing to other businesses. You may think that the executives and entrepreneurs you're trying to reach will not see your Facebook ads because they aren't scrolling the news feed. You opt for LinkedIn instead.
Let me bust that myth for you that Facebook isn't just millennials and moms.
Facebook has a vast network that reaches across the globe with mobile site and app partnerships numbering over 62,000. If anyone has a Facebook, Instagram, or What's App account, they can be reached with their paid...
It's that time of year to plan and project the upcoming year. I like to start by figuring out which conferences I'll be attending. Conferences are important to attend not only in your industry but those for the types of clients you serve. Getting to know people in person with all the networking opportunities at these events can catapult your business.
For my business, digital marketing conferences are for what I do and entrepreneurial conferences are for a portion of clients whom I serve.
Here's a list of conferences to consider for both.
Each year, Social Media Examiner's Michael Stelzner puts on Social Media Marketing World in San Diego, CA. This event has over 5,000 attendees who are searching for the latest, greatest tactics and strategies in social media marketing. Speakers consist mainly of independent professionals who serve entrepreneurs, small businesses, and marketing departments of bigger...
If you've been following my blog for that last few months, you may have run across stories about Michael Edward, one of my coaching clients who needs help with his digital marketing and advertising content, funnels, and website.
I wanted to learn more about Mike's life, not just about his business, so I could advise him better on who his ideal clients are and what type of content they would enjoy consuming from him. Often times, our clients' experiences can be painted into a picture to get a better idea of who they serve best.
This interview with Mike's childhood friend, Glen Wade, helped me understand more about Michael's character and perseverance. I especially enjoyed hearing how Glen and Mike would ride bicycles together, both being blind, and use the street sounds to navigate their way through obstacles. Their mothers must have been worried to death!
One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.
It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.
When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...
It's hard not to say yes to exhibiting at a women's business event that focuses on dreaming up an idea, building a business, or scaling to the next level. It didn't hurt that 3,000 tickets were sold either. That's a huge opportunity to meet a lot of people who need my educational materials and services!
But it's costly. In fact, this particular show cost $3,000 for the booth. I remember when this event only cost $500 to exhibit. Those days are long over.
It's called Business Boutique, and it has happened in Nashville every fall for the last 4 years.
Business Boutique is a dreamt up concept of Dave Ramsey's. He has a speaker on his team named Christy Wright who has been growing her following and reputation over the last several years. Some of Dave's other in-house speakers are Rachel Cruze (his daughter) and Chris Hogan, who have also made names of themselves.
Funny thing? Christy used...