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Fist bumps and foot taps at the world's largest social media marketing conference: #SMMW20

events facebook ads Mar 09, 2020

Ever heard of Social Media Examiner?

Michael Stelzner started Social Media Examiner's blog, which is a how-to resource for all things social media marketing. His idea was to share all the tech secrets behind the scenes. People thought he was crazy for doing it. How would he make a living anymore? How would they make a living anymore?

It worked. Michael quickly rose to the top of the industry as the go-to resource. Today he contributes less than 10% of the content to the company himself, as others in the industry step up to share their knowledge to make a name for themselves as well (and to get those coveted backlinks to their own websites).

Read articles: Sally Hendrick teaches how to use Facebook to market your business

Social Media Marketing World is a HUGE conference in San Diego

If you follow me on social media, you probably know that I attended Social Media Marketing World in San Diego March 1 to 3. Fears of coronavirus reverberated throughout the conference for some but...

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Can you afford Facebook ads? Let's do the math!

facebook ads Feb 18, 2020

Have you ever wondered how much you can afford to spend on your Facebook ads?

In this video, I walk you through each step of figuring out if you can afford to run Facebook ads. Get out your pencils! 

This chart gives you the Facebook ads calculations used in the video


Get Sales Funnel OFF Your To-Do List!

Understanding the concepts of a sales funnel is one thing, but sitting down to plan everything out for your sales funnels and ads to cover all the phases of marketing is another. I used to go back and forth over my funnels to know where to insert trigger points to kick off new ads, make changes when things weren't working, and try again. It was exhausting and made my brain hurt.

Ever since I introduced these customized, interactive templates into my coaching process, my clients not only felt immediate relief, I did, too!

Check out The Sales Funnel Generator today!


 Transcript:

Can You Afford Facebook ads?

Let’s figure out how much you can...

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Are you targeting the right audience for Facebook ads?

facebook ads Feb 04, 2020

Targeting the right audiences for Facebook ads can save time and money

Watch this video tutorial to get the ins and outs of pinpoint targeting with Facebook.

Read: How to select your first ideal client audience on Facebook


Make more sales with your website

Most people put too many things on their website. They treat it like an online file folder with everything they can think of. Unfortunately, that really doesn't lay out a well-curated path for your prospects to follow to become paying clients.

What you need is a sales funnel

A sales funnel will lure your website visitor into taking the steps you want them to take to build a business relationship with them in a digital way. That's how digital marketing works. It's also how you make Facebook ads work these days, which are a very important piece of this puzzle.

Introducing The Sales Funnel Generator! Check it out. It will help you get all your ducks in a row and then some.


Transcript:

Are you targeting the right audience...

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Prevent Losing Pixel Data If Your Facebook Ads Account Gets Shut Down!

The last thing you want to happen is for your Facebook ads account to get shut down.

Here's a way you can prevent losing valuable pixel data if this ever happens to you.

 

Transcript:

How to prevent losing your data if your Facebook ads account gets shut down

You may hear nightmare stories about people’s ads accounts getting shut down, and it absolutely stinks when that happens. However, there are ways to share your pixel information BEFORE this even happens, so you don’t lose all that wonderful history.

Here are the steps you should take:

  1. Set up a new Business Manager. Let’s call it Business Manager 2. (Note, you can only set up 2 Business Managers per personal profile. Because of this, go ahead and identify someone else who could be your backup in case either of these gets shut down, so you can set up another Business Manager that you share assets with.)
  2. Add yourself and someone else as Admins on Business Manager 2.
  3. Go back to your original Business...
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Have I selected the right campaign objective for my Facebook ad?

facebook ads Jan 03, 2020

The very first thing you're asked to select when you create a Facebook ad is your campaign objective. The objective is the goal that you want your ad to achieve. Sure, you're looking to scale your business sales, but that's not how digital marketing works right out of the gate. You must first build a following, then grow leads, nurture those new subscribers, then make an offer.

Select the right campaign objective

Transcript

Have I selected the right campaign objective for my ad?

When you set up your Facebook Ad, the first thing you’re asked to do is to pick your marketing objective.

Think carefully about what you want your ad to achieve. Is it a direct conversion that you want, or are you trying to build an audience? Your campaign is unlikely to reach the right people unless you get this step right.

For example, if you want to get more social proof on one of your Facebook posts, don’t choose Traffic as your objective. Choose Engagement. Engagement means that...

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Attract Your Ideal B2B Clients with Digital Marketing

Have you thought about using social media to attract your ideal clients that are other businesses? These days, it's so easy to reach thousands of people with social media advertising, but are we reaching the right people and saying the right things at the right time?

Join our free meetup to discuss how to attract our ideal B2B clients with digital marketing.

Finding Business to Business Clients

Often times, people make the mistake of dismissing Facebook as a viable option for marketing to other businesses. You may think that the executives and entrepreneurs you're trying to reach will not see your Facebook ads because they aren't scrolling the news feed. You opt for LinkedIn instead.

Let me bust that myth for you that Facebook isn't just millennials and moms.

Facebook has a vast network that reaches across the globe with mobile site and app partnerships numbering over 62,000. If anyone has a Facebook, Instagram, or What's App account, they can be reached with their paid...

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Discover Digital Marketing and Entrepreneurial Conferences in 2020

It's that time of year to plan and project the upcoming year. I like to start by figuring out which conferences I'll be attending. Conferences are important to attend not only in your industry but those for the types of clients you serve. Getting to know people in person with all the networking opportunities at these events can catapult your business.

For my business, digital marketing conferences are for what I do and entrepreneurial conferences are for a portion of clients whom I serve.

Here's a list of conferences to consider for both.

Social Media Examiner's Social Media Marketing World 2020 in San Diego

Each year, Social Media Examiner's Michael Stelzner puts on Social Media Marketing World in San Diego, CA. This event has over 5,000 attendees who are searching for the latest, greatest tactics and strategies in social media marketing. Speakers consist mainly of independent professionals who serve entrepreneurs, small businesses, and marketing departments of bigger...

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Be a better coach by finding out more about your clients' lives

Helping our clients sometimes involves getting to know them on a deeper level

If you've been following my blog for that last few months, you may have run across stories about Michael Edward, one of my coaching clients who needs help with his digital marketing and advertising content, funnels, and website.

I wanted to learn more about Mike's life, not just about his business, so I could advise him better on who his ideal clients are and what type of content they would enjoy consuming from him. Often times, our clients' experiences can be painted into a picture to get a better idea of who they serve best.

This interview with Mike's childhood friend, Glen Wade, helped me understand more about Michael's character and perseverance. I especially enjoyed hearing how Glen and Mike would ride bicycles together, both being blind, and use the street sounds to navigate their way through obstacles. Their mothers must have been worried to death!

Listen to the full interview here

 

Help...

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How many visitors do YOU need to your landing pages to make sales?

Do you sell things online with sales pages or checkout pages?

One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.

It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.

How do you combat being an unknown brand?

When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...

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Lessons from Exhibiting at Business Boutique, a Dave Ramsey and Christy Wright Event

business boutique events Nov 05, 2019

Have you ever wanted to be a vendor at a trade show or conference?

It's hard not to say yes to exhibiting at a women's business event that focuses on dreaming up an idea, building a business, or scaling to the next level. It didn't hurt that 3,000 tickets were sold either. That's a huge opportunity to meet a lot of people who need my educational materials and services!

But it's costly. In fact, this particular show cost $3,000 for the booth. I remember when this event only cost $500 to exhibit. Those days are long over.

It's called Business Boutique, and it has happened in Nashville every fall for the last 4 years.

What is Business Boutique?

Business Boutique is a dreamt up concept of Dave Ramsey's. He has a speaker on his team named Christy Wright who has been growing her following and reputation over the last several years. Some of Dave's other in-house speakers are Rachel Cruze (his daughter) and Chris Hogan, who have also made names of themselves.

Funny thing? Christy used...

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