Failed Launch Case Study #1
Let's call her Deanna.
Deanna came to an agency I used to work for to launch her business coaching program.
She had great photos,
.....an amazing case study,
.............had just bought some funnel software,
and was raring to go!
It was time to truly live that laptop lifestyle and launch her $2,000 program to the masses!
Nevermind that she hadn't installed her Facebook pixel yet, didn't have it on her website either.
But she had over 5000 likes on her Facebook business page!
......with people from Bangladesh making up the majority
.............and she had only 100 people on her email list.
Can you say red flags?
I raised my concerns to her and to the agency after my assessment of her digital credibility.
First of all, she wasn't having it. She knew what she was doing. She'd already run some of her own ads before (that "like" campaign to gain thousands of fans from Bangladesh that ruined her pixel data was the one ad she had run before). It wasn't so...