Instead of doing a webinar with webinar software, use Facebook Live to launch. Combine this with an automated chatbot comment trigger to launch an email sequence.
In this video, I show you how to use Chatfuel to do just this.
The reason you want to grow your chatbot subscribers is because you can create re-marketing audiences out of those people and send them Facebook ads. This helps to deepen the relationship you have with your online subscribers without having to message them all the time.
If you'd like to know how to create a chatbot that lives on Facebook Messenger when someone comes to your page, read this article published on Social Media Examiner, also by Sally Hendrick.
Get started creating your own chatbot today!