Marketing online is different than marketing in person. You don't have the opportunity to speak to someone face-to-face, which automatically warms up a relationship.
So you have to figure out how to warm up relationships in a different way....a digital way.
If you were at a party, you wouldn't walk up to someone you've never met and tell them about your latest offer, would you?
No! You wouldn't. You would start out with a hello, introduce yourself, and ask the other person what they do for a living or something else non-invasive, not super-personal.
With cold audiences online, you must walk through the same process of warming up to people with stories.
Digitally, the way you do this is by putting stories out in the form of social media or blog content. If you have your Facebook tracking codes, or pixels, in place, you can create baskets of the people, called custom audiences, who interact with...
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Sally Hendrick
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As a statistician, traveler, and puzzler, Sally loves to demystify Facebook ads for her students to take their businesses to the next level and beyond. Automated lead generation is her thing. She'll help you get your sites, blogs, and funnels ready for massive traffic!
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