Discover the Digital Sales Pro's

STRATEGIC ADVANTAGE

To grow audiences, show authority, and turn prospects into paying clients (without breaking the bank)!

LEARN MORE

Presenting

Dollar-A-Day Strategies for Facebook Ads

Discover the

and

phases of advertising.

 

Dennis Yu

BlitzMetrics CEO

Dollar-a-day strategies are the invention of Dennis Yu of BlitzMetrics, consultant to Facebook and a mentor of mine.

I have taken his corporate based strategies and adapted them to work for coaches, consultants, and other small businesses.

"Social media success formula: Content + Engagement + Conversion. Rinse. Repeat."

~Mari Smith, Queen of Facebook

Hello! My name is Sally Hendrick, and I love Facebook ads! Blame it on my background in statistics, but the analytics fascinate me.

I'm a sales funnel and Facebook ads strategist, coaching, teaching, and doing ads for many students and clients. When I'm not working, I'm either traveling abroad or hanging out with my family in Nashville, Tennessee.

In case you're wondering, my Facebook ads certifications are from BlitzMetrics. Here are a few of the badges earned.

There are three phases of marketing that make up a full-scale sales engine.

The biggest mistake we see today is that too many businesses want to sell with Facebook ads before they've become known on Facebook.

The awareness phase of marketing pertains to growing your social following on Facebook™ and Instagram by telling stories of the ‘why’ behind your business, sharing information about your brand story, and simply growing fans and followers who interact with your entertaining and/or educational content online.

  • Video marketing is the fastest way to grow your awareness audiences.📹
  • Nothing is asked for in this type of marketing (ie, no email sign up or sales ask).
  • The Facebook pixel and standard event codes must be installed on your website before any advertising begins.

This is the lead generation phase of marketing to lukewarm audiences that you’ve built in the Awareness phase.

Once someone becomes a lead via a lead magnet, they are nurtured with additional content, such as tips, training, blog posts, long form posts, videos, etc, that contain added entertainment and educational value.

Webinar registrations to connect with clients, reminder ads, and nurture ads to stay top of mind can be part of this phase of advertising, where appropriate. 

This phase generally focuses on how to become the authority for entertainment and educational content in your industry. It’s not just about how to use your products or services.

How-to’s are necessary but are often seen as boring if repeated over and over. If you want to be the be-all, end-all resource for your target market, you must rise to the occasion of becoming their go-to advice channel for all things related to your industry.

Email nurture should be happening at the same time as advertising nurture.

This is the sales phase of marketing to very warm audiences that have engaged with your content, become leads in your email database, visited your website, and/or downloaded your app, if that applies.

Offers are advertised for retargeting once someone visits your sales page but does not purchase yet, among other content to help convince the shopper to buy.

Linda Lovero-Waterhouse

Web Presence Strategist
“Sally has the rare skill of creating step by step outlines that are well thought out and logical, but also injecting some fun. Sally's workbooks are easy to follow and complete. She breaks down complicated subjects into smaller, digestible pieces, so doIng something like Facebook Ads for the first time is not overwhelming. I also like the fact that Sally gives a ton of information, so that the workbooks can be used over and over again and each time I pick up something new.”

Facebook Ads Topic Wheel

Use this interactive map to open up content ideas under each phase of advertising. Click the circle next to each category to open up the options.

This section is best viewed on a computer.

Kathryn Eriksen

Abundance Coach
“Sally - your workbook was so helpful! I have a love-hate relationship with Facebook, but you lead me thru the steps gently. So grateful!”

What are you waiting for?

Grab my Facebook Advertising Campaign Planner. It's free!


❤Sally
SEND ME THE FACEBOOK ADS CAMPAIGN PLANNER
Close

50% Complete

FREE FACEBOOK CAMPAIGN PLANNER

Your email is safe with us. After you submit this form, grab a fresh copy of our planner on the next webpage. We'll also email you the link in case you get distracted.