Market Your Expertise Online

You heard me. 

I’m calling BS on fast-track launching for coaches and consultants.

Gurus out there are always talking about spending massive amounts of money to cold traffic to get people into webinars or on your list to download some piddly one page resource that creates a win. 

Yes, I’ve touted the same strategies before, but I’ve changed my mind, as a woman has the right to do, and I’m calling bullshit on the same ole techniques and strategies of the 20-teens.

I've seen the evidence and know this overnight success is a unicorn.

It’s time to grow up and act like real businesses who don’t push get-rich-quick digital schemes, webinars that bring in loads of traffic and buyers (they’re dying, by the way), and slick upsell/downsell funnels with timers running out to get the best deal before it’s gone.

No. You don’t need all that. 

It’s time to get back to basics and act like real businesses with real...

Nearly every client that comes to me wants to do a webinar where they'll pitch an offer at the end.

Nearly every client is disappointed in results....Not the results of how many signed up (we get tons of sign ups), but the results of how many showed up and purchased their offer.

Ultimately, we end up taking a different path to test the market, which is usually what I recommend up front.

But people are stubborn! They think just because Amy Porterfield has a gazillion people buy her program with her webinar formula, that theirs will bring the same results.

The difference between you and Amy Porterfield? People already know who Amy is. They don't know who you are....yet!

Use Facebook Ads to Build Brand Awareness

It used to take 7 to 12 touches before someone would do business with you. For digital marketing, it's more like 12 to 24 touches. That doesn't mean you bombard them with the same ads over and over again. You've got to shake it up and produce consistent, valuable...