Nearly every client that comes to me wants to do a webinar where they'll pitch an offer at the end.
Nearly every client is disappointed in results....Not the results of how many signed up (we get tons of sign ups), but the results of how many showed up and purchased their offer.
Ultimately, we end up taking a different path to test the market, which is usually what I recommend up front.
But people are stubborn! They think just because Amy Porterfield has a gazillion people buy her program with her webinar formula, that theirs will bring the same results.
The difference between you and Amy Porterfield? People already know who Amy is. They don't know who you are....yet!
It used to take 7 to 12 touches before someone would do business with you. For digital marketing, it's more like 12 to 24 touches. That doesn't mean you bombard them with the same ads over and over again. You've got to shake it up and produce consistent, valuable...