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Discover our proven methods to turn random social media content into your client-generating marketing and advertising system. Perfect for experts with professional services, coaching programs, digital courses, or memberships.
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Content to Get You Noticed in Your Career or Business with Sally Hendrick & Marilyn Dollar

 

Content marketing can help your career and your business

In this episode, Sally Hendrick and Marilyn Dollar discuss the steps you can take to improve your career by improving your visibility with content.

Marilyn Dollar is a Global Senior Manager with Mars in Chicago, Illinois. Marilyn and Sally met online through a mutual connection, then they met in person at a social business event that Sally was having in her home in Nashville. Keeping in touch over the years has been a priority that has led to this important discussion. 

Podcast episode:

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The Hidden Benefits of Emojis 😎 to Make Our Content Exponential

Communication Methods are Changing Due to Social Media and the Reality TV GenerationπŸ“Ί

One thing that the Reality TV generation has influenced is how people communicate with each other. Abbreviated slang, such as LOL, ROFL, or TBH began with teenagers sending text messages to each other as their main form of communication. Long gone are the days of push-button phones with long, spirally cords stretched behind closed doors for private phone conversations.

And with the birth of emoji keyboards, many baby boomers are left in the dark trying to figure out which smiley face😁 or hand gesture✌ is appropriate for the conversation at hand.

Even the legal world is having to figure out what emojis mean for interpretation of the law.

Emojis are increasingly coming up in court cases. Judges are struggling with how to interpret them.

Emojis Have Keywords Attached to Them That Tell the Algorithm What to Do

It's true! When you use emojis in your content marketing, they are attached to keywords...

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