Your brand has personality. Show it off!

When your content resonates with people, no matter the topic, the audience that you've built will also buy from you if you have a solution to the issues they're dealing with. 

We see it all the time.

One of our clients sells dog training courses, but he goes further than that. He also helps a select few of his customers with high-performance life coaching. The main connection is that these folks love and train their dogs. They may also enjoy outdoor recreation like fishing or swimming or even hunting.

Finding common interests and topics to share on social media can only make your brand personality shine.

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What you talk about is not what you're selling

There may be plenty of competition for the solutions you provide. Your biggest challenge is not convincing someone that your service, program, or product works. Testimonials, case studies, and professional experience are plenty to showcase your expertise or your product's quality.

It goes beyond that.

People buy from brands they resonate with, the ones that make them feel heard, ones they trust.

People buy from brands they like, are entertained by, or those that hit a nerve

You must know the symptoms a person has to help identify who your ideal audience is. Does it make sense to market a wellness solution fit for a 20-year-old male when most of your clients are 50+ females? Likely not. Your time and money are better spent on the larger segments of your intended audiences.

Ask yourself: Is this the right person to buy my offer?

If you are a woman over 50 creating content that makes fun of menopausal symptoms or dating after a divorce, the people who can relate are the ones who will follow you.

If you are a gentleman in his 60s doing some business or financial coaching on the side to segue into retirement, talk about what you have in common. 

Your same age group would appreciate nostalgic content, like a shout-out to 80s music.

Someone with a similar upbringing, background, or geographical location in common would resonate when you bring up stories about these things. The key is to produce genuine content that people care about.

That builds trust.

Why it's necessary to build trust in your brand

Your customer needs to know these things before they'll buy from you:

• Your solution works. No brainer.
• You'll be around if something is needed. Reliable much?
• Your values align with theirs. Integrity, attention to detail.
• You have interests in common that you care about. A worthy cause. An alma mater. Shared wanderlust.
• You are a real person who cares. Be vulnerable. Show your humanity.

It's easy to show your solution works. That's not enough though. People want to feel that you can be trusted, that you're reliable. If something else is needed in the future, they want to know you'll be around to help out or to fix something that may not have met the customers' needs.

For example, line up 3 brands side-by-side to make a selection. There's no difference in quality or company reputation.

It comes down to who you align with visually, emotionally, and energetically.

The brand that pleases you will be the one you go with. The brand that turns you off or otherwise doesn't stand out could miss out on having you as a customer.

Consider driving up engagement with August-themed content

You may be old hat at making content, or you may be brand-spanking new! Either way, it never hurts to get a little inspiration from a calendar of funny holidays and events.

With a content calendar in place that is right for your business or influencer status, you can make engaging posts from the hip without overthinking it. Curate ideas with a week-at-a-glance or month-at-a-glance calendar to eliminate stressing over what to post each day.

Here are some ideas to get you going. If you'd like our full Funny Holidays digital calendar for the entire year to add to your online calendar program, sign up at the bottom of this page to get it. It's free!

August Monthly

• Admit You're Happy Month
• Family Fun Month
• Dog Days of Summer Jul 3-Aug 11
• International Pirate Month
• National Catfish Month
• National Eye Exam Month
• National Golf Month
• National Picnic Month
• Peach Month
• Romance Awareness Month
• Water Quality Month

August Weekly

• Week 1: International Clown Week
• Week 1: National Simplify your Life Week
• Week 2: National Smile Week
• Week 3: Friendship Week
• Week 4: Be Kind to Humankind Week

Here's what I'm talking about - a shocking self-discovery!

I am writing a historical fiction novel about the psychological and financial abuse passed down for generations to manipulate and brainwash people. The haves prefer to remain the haves, which means they must undermine the have-nots. It may not be intentional to oppress, but subconsciously it must be in order to remain in power. Call it the 1% or a chosen handful of billionaires that influence the world stage. Or call it the most powerful people in your small town or village.

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Here's the shocking discovery.

@shoutyourcause New discovery in family history. I had my suspicions. #truecrime #historicalfiction #1865celebratejuneteenth #jimcrowsouth ♬ original sound - Sally with a Why