First off, make sure you’re using email marketing software, like ConvertKit or MailChimp, to save yourself a lot of headaches with legalities regarding emailing people about your business. Most have a free trial period to get you started.
Once you’ve chosen a software program, learn all the features to maximize potential. You can set up automated welcome messages when someone signs up on your list. This is great for delivering a free download or other information that someone wants to get from you. To get fancier, you can set up a string of messages that send out your blog posts, updates, or new offers that may interest your subscribers.
Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. Capturing the right information...