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Why You Want to Advertise to Your Email Subscribers

Why would I want to advertise to my email subscribers?

With open rates down on emails, it's more important than ever to advertise to your email list, so they will see your content. The only platform that allows this is Facebook.

Facebook advertising allows you to create audiences based on the emails and phone numbers of your subscribers. They've already given you permission by signing up for a download or your newsletter, and that's enough to be able to advertise to them on Facebook.

Here's how you do it inside Ads Manager.

Inside Ads Manager, click on the hamburger menu bar. Then click All Tools. From there, go to Audiences.

Next, click on Create Audience and select Custom Audience.

From here, you'll want to select Customer File.

Follow the prompts that Facebook gives you to Add customers from your own file or copy and paste data. You will be able to add email addresses and phone numbers to your audience. The rest of the instructions are self-explanatory. Make sure you save...

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Email Marketing: Nine (9) Creative Ways to Personalize Your Messaging

email marketing Aug 31, 2018

Personalizing email to be more creative is critical to getting people to want to read them. Otherwise, why bother?

First off, make sure you’re using email marketing software, like ConvertKit or MailChimp, to save yourself a lot of headaches with legalities regarding emailing people about your business. Most have a free trial period to get you started.

Once you’ve chosen a software program, learn all the features to maximize potential. You can set up automated welcome messages when someone signs up on your list. This is great for delivering a free download or other information that someone wants to get from you. To get fancier, you can set up a string of messages that send out your blog posts, updates, or new offers that may interest your subscribers.

Craft Interest-Targeted Email Messages

Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. Capturing the right information...

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