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Market Your Expertise Online

Discover our proven methods to turn random social media content into your client-generating marketing and advertising system. Perfect for experts with professional services, coaching programs, digital courses, or memberships.
Discover the Best Marketing & Ads System for Experts

Email Marketing: Nine (9) Creative Ways to Personalize Your Messaging

Personalizing email to be more creative is critical to getting people to want to read them.

First off, make sure you’re using email marketing software, like ConvertKit or Kajabi's built-in email program, to save yourself a lot of headaches with legalities regarding emailing people about your business. Most have a free trial period to get you started.

Once you’ve chosen a software program, learn all the features to maximize potential. You can set up automated welcome messages when someone signs up on your list. This is great for delivering a free download or other information that someone wants to get from you. To get fancier, you can set up a string of messages that send out your blog posts, updates, or new offers that may interest your subscribers.

Craft Interest-Targeted Email Messages

Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. Capturing the right...

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Software You Need to Market Your Own Business

Why do we need special software for digital marketing?

Marketing online is different than marketing in person. You don't have the opportunity to speak to someone face-to-face, which automatically warms up a relationship.

So you have to figure out how to warm up relationships in a different way....a digital way.

Marketing to Cold Audiences

If you were at a party, you wouldn't walk up to someone you've never met and tell them about your latest offer, would you?

No! You wouldn't. You would start out with a hello, introduce yourself, and ask the other person what they do for a living or something else non-invasive, not super-personal.

With cold audiences online, you must walk through the same process of warming up to people with stories.

Digitally, the way you do this is by putting stories out in the form of social media or blog content. If you have your Facebook tracking codes, or pixels, in place, you can create baskets of the people, called custom audiences, who interact with...

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Why You Want to Advertise to Your Email Subscribers

Why would I want to advertise to my email subscribers?

With open rates down on emails, it's more important than ever to advertise to your email list, so they will see your content. The only platform that allows this is Facebook.

Facebook advertising allows you to create audiences based on the emails and phone numbers of your subscribers. They've already given you permission by signing up for a download or your newsletter, and that's enough to be able to advertise to them on Facebook.

Here's how you do it inside Ads Manager.

Inside Ads Manager, click on the hamburger menu bar. Then click All Tools. From there, go to Audiences.

Next, click on Create Audience and select Custom Audience.

From here, you'll want to select Customer File.

Follow the prompts that Facebook gives you to Add customers from your own file or copy and paste data. You will be able to add email addresses and phone numbers to your audience. The rest of the instructions are self-explanatory. Make sure you save...

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Discover the best content marketing system for high-quality EXPERTS to get loyal clients with social media marketing and advertising.

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