Let's start over, shall we?
For years, people have known me as this Facebook ads expert, then a sales funnel pro, or for making amazing content that stands apart. But a lot has changed lately. I'm moving more and more towards helping people create amazing content and giving them a place to publish it.
- Did you realize that I started a digital magazine and podcast called Shout Your Cause?
- Or that I host a mega-successful author collaboration project to generate qualified leads for every author involved?
- That I'm writing a historical fiction novel, Humble Pie? It's a story about two little girls in the early 1900s Jim Crow era who are best friends but have to keep it a secret. You can get a free chapter here.
- And that my TikTok grew from 6,000 to over 33,000 followers in about 10 days because of the southern stories I'm telling? They're doozies!
I want you to believe that anything is possible!
When I set out to publish a book and discover new marketing strategies, I decided that my non-fiction book could be produced fairly quickly. That would give me a foundation to use going forward with my future books and community projects.
Know Me. Like Me. Trust Me., available on Amazon, is a series of challenges that inspire you to dig deep into who you are and what you want out of life, find the perfect audience intended to hear your message, and give you tricks and tips on how to make positive content for social media to improve our surroundings online.
For people already running businesses, use the exercises to connect any loose ends or to revisit foundations you may have missed. Once you're past the introductory phase with potential new customers, readers, or donors, be sure to include a welcome email sequence that lets them get to know who you are, where to find you, and what you're trying to accomplish.
Set up a Welcome Sequence for every new subscriber
For today, I'm sharing the first email people get after they come to my website for resources.
Thank you for being here.
Welcome to Go-Sally-Go Consulting with Sally Hendrick (and welcome again if you've been here a little while)!
Sally here, and I congratulate you for taking a step towards building your influence on social media.
I'm so excited for you!
Even if you don't have my book (Know Me. Like Me. Trust Me.), I would love to take you on an incredible journey to help you find your life purpose.
Before we get into the details, let me tell you a story:
For more than 25 years, I was an actuary... a statistician analyzing behaviors of customers, employees, and hospital patients to price liability insurance for big-fat corporations.
It took a lot of brainwork and critical thinking, which takes a lot of energy.
But over time, I grew weary of the seasonal work that we had to do.
The summers would be pretty easy and nice.
But during the end of the year, and then during the tax season...it was brutal.
One time, I went back and looked and realized I had touched 45 projects in January alone.
And I was like...
"Well, no wonder I was exhausted and uninspired."
The most fun part of my day was moving the Star Trek dolls around in the kitchenette at work… to make people laugh on their next trip to the break room fridge for a Coke.
What wasn't fun was seeing some corporate executives try every game in the book to cut corners (with serious repercussions to human life and limb) in order to get bonuses that eclipsed my annual salary.
So, I searched and searched until I found a spark that had been missing from my life for years.
You see...I went all-out for my kids' birthday parties, made custom website invitations that coordinated perfectly with the cake and decorations, and created a made-up game for the children to play.
🎨 I didn't know what else to do with all that creative energy.
🤒 I grew sicker and sicker at work every tax season rolled around.
🛌🏼 I reached the point where the dread was so severe that I could barely get out of bed.
The physical pain and mental exhaustion when the projects piled up on my desk were unbearable.
Because of that, I sought clarity in my life.
Amid this search, I found my voice again…
✅ The one that tells stories while pointing to a foreshadowing clue.
✅ The one that sings parodies that make people laugh and cry at the same time.
✅ The one that brings up painful memories that are soothed and overcome within the same paragraph.
✅ The one that inspires and empowers people to become a better version of themselves, and...
✅ The one that is unafraid to tell the truth - no matter what.
So, I stepped outside my comfort zone and carefully planned my exit strategy.
That led me to start a FUN marketing business where I can help others reach their full potential with creative content...
...for changemakers, entrepreneurs, visionaries, and advocates who want to tell their truth and help change the world – one person at a time.
My exit strategy came to life because I took the first step.
And now, I'd like to help you take your first step as well...
I want to help you achieve your goals much faster to uncover your purpose, your audience... and connect these two using a solid message you can share with the world.
That's why I'm sharing...
The Life Purpose Challenge, the perfect online companion to my book: Know Me. Like Me. Trust Me. The Ultimate Guide to Building Influence on Social Media.
So are you ready?
Let's find your purpose together!
P.S. Sign up for my FREE Life Purpose Challenge to put your dreams to the test!
Inspiration for the month of June and beyond
With a content calendar in place that is right for your business or influencer status, you can make engaging posts from the hip without overthinking it. Curate ideas with a week-at-a-glance or month-at-a-glance calendar to eliminate stressing over what to post each day.
Here are some ideas to get you going. If you'd like our full Funny Holidays digital calendar for the entire year to add to your online calendar program, sign up to get it. It's free!
- Alzheimer's and Brain Awareness Month
- Aquarium Month
- Candy Month
- Dairy Month
- Effective Communications Month
- Fight the Filthy Fly Month
- Gay and Lesbian Pride Month
- Great Outdoors Month
- National Accordion Awareness Month
- National Adopt a Cat Month
- National Fresh Fruit and Vegetables Month
- National Iced Tea Month
- Rose Month
- Turkey Lovers Month
- Week 1 Fishing Week
- Week 2 Email Week
- Week 1 National Gardening Week
Have a wonderful June, y'all!
@shoutyourcause We have stacks of tapes that need to be converted. #vcr #atari #1980s #cassettetape ♬ Stayin' Alive - 70s Music All Stars
Don't waste a penny on Facebook ads before you understand how to market your expertise
Hi, I'm Sally Hendrick, and I have helped 1000's of experts take their content marketing from random posts on social media to monetized systems that flow naturally to get paying clients consistently.
The Exponential Marketing Club is now OPEN for a limited time! Try us out for 60 days. Includes our content-making kit to explode your influence!
Get content-making tips and my FUNNY HOLIDAYS calendar for FREE for daily content inspiration!