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Elevate Your Business By Attending Live Events

events May 23, 2019

I traveled farther than anyone else to attend Elevate Live, a live event put on by women for women (there was one man) in the coaching space. Nearly everyone was British, so this Tennessee girl's accent stuck out like a sore thumb.

Gemma Went, the woman behind this event, is a leading UK business and mindset coach. This was her first attempt, and she knocked it out of the park.

Meeting People in Person Solidifies Relationships

My purpose in going to Sutton Coldfield, a tiny town outside Birmingham, England, was to meet with like-minded women in business who I could learn from and hopefully they could learn from me as well. It didn't hurt that the New Hall Hotel & Spa was an amazing setting for such an event.

With about 60 women in attendance, I was able to meet over a dozen of them and have deeper discussions with 4 or 5 of them. Sure, I could have tried to target these ladies in groups or online somehow with my content, but there's nothing like meeting in person...

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Highlights from Kajabi's Impact Summit for Online Business Owners

Wow! What a conference! There was so much energy in the room, excitement for the future, and fantastic advice from top-notch speakers. I'm talking about the Kajabi Impact Summit in Irvine, CA.

This gal traveled from Nashville to Los Angeles, rented a car, and drove south to Irvine, the headquarters of Kajabi, the premier marketing software. While there, I met current clients and hopefully will gain a few new ones from the many connections made. 

The Status of the Online Knowledge Commerce Industry

Jonathan Cronstedt (AKA JCron), President of Kajabi, was an incredible master of ceremonies with his dancing and joking, keeping the crowd energized and laughing. He had us all in stitches with his Baby Shark dance and aspirations of moving it like Usher. He also shared some great information about the status of the knowledge commerce industry, you know, digital courses, online coaching, and the like.

Here's a beautiful graphic summary by Kelly Monroe, a talented artist who took...

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Facebook Advertising for Events to Get People to Visit Your Booth or Know You Exist

events facebook ads Apr 02, 2019

When attending an event, it's important to gain attention. One of the ways you can do this is via advertising. Advertising on Facebook, Instagram, and Snapchat can raise awareness to others that you are at this event, especially if you are a presenter or sponsor with a table or booth.

Advertise with Geo-targeting on Facebook and Instagram

On Facebook (and Instagram), you can choose a specific address in the targeting field and choose a radius from 1 to 50 miles away from that address. You can also select zip codes, city names, states, or an entire country. Depending on where you are, pinpointing down to a specific address, such as a conference center or arena, can help you reach the people attending the event. You can also 'drop a pin' on a map if you don't have the exact address.

Be sure to select Everyone in that location, so you don't miss anyone.

Advertise with Geo-Targeting on Snapchat

Snapchat allows you to create geo-filters and hover over a location of your choosing. Some...

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