Have you thought about using social media to attract your ideal clients that are other businesses? These days, it's so easy to reach thousands of people with social media advertising, but are we reaching the right people and saying the right things at the right time?
Often times, people make the mistake of dismissing Facebook as a viable option for marketing to other businesses. You may think that the executives and entrepreneurs you're trying to reach will not see your Facebook ads because they aren't scrolling the news feed. You opt for LinkedIn instead.
Let me bust that myth for you that Facebook isn't just millennials and moms.
Facebook has a vast network that reaches across the globe with mobile site and app partnerships numbering over 62,000. If anyone has a Facebook, Instagram, or What's App account, they can be reached with their paid...
It's that time of year to plan and project the upcoming year. I like to start by figuring out which conferences I'll be attending. Conferences are important to attend not only in your industry but those for the types of clients you serve. Getting to know people in person with all the networking opportunities at these events can catapult your business.
For my business, digital marketing conferences are for what I do and entrepreneurial conferences are for a portion of clients whom I serve.
Here's a list of conferences to consider for both.
Each year, Social Media Examiner's Michael Stelzner puts on Social Media Marketing World in San Diego, CA. This event has over 5,000 attendees who are searching for the latest, greatest tactics and strategies in social media marketing. Speakers consist mainly of independent professionals who serve entrepreneurs, small businesses, and marketing departments of bigger...
It's hard not to say yes to exhibiting at a women's business event that focuses on dreaming up an idea, building a business, or scaling to the next level. It didn't hurt that 3,000 tickets were sold either. That's a huge opportunity to meet a lot of people who need my educational materials and services!
But it's costly. In fact, this particular show cost $3,000 for the booth. I remember when this event only cost $500 to exhibit. Those days are long over.
It's called Business Boutique, and it has happened in Nashville every fall for the last 4 years.
Business Boutique is a dreamt up concept of Dave Ramsey's. He has a speaker on his team named Christy Wright who has been growing her following and reputation over the last several years. Some of Dave's other in-house speakers are Rachel Cruze (his daughter) and Chris Hogan, who have also made names of themselves.
Funny thing? Christy used...
I traveled farther than anyone else to attend Elevate Live, a live event put on by women for women (there was one man) in the coaching space. Nearly everyone was British, so this Tennessee girl's accent stuck out like a sore thumb.
Gemma Went, the woman behind this event, is a leading UK business and mindset coach. This was her first attempt, and she knocked it out of the park.
My purpose in going to Sutton Coldfield, a tiny town outside Birmingham, England, was to meet with like-minded women in business who I could learn from and hopefully they could learn from me as well. It didn't hurt that the New Hall Hotel & Spa was an amazing setting for such an event.
With about 60 women in attendance, I was able to meet over a dozen of them and have deeper discussions with 4 or 5 of them. Sure, I could have tried to target these ladies in groups or online somehow with my content, but there's nothing like meeting in person...
Wow! What a conference! There was so much energy in the room, excitement for the future, and fantastic advice from top-notch speakers. I'm talking about the Kajabi Impact Summit in Irvine, CA.
This gal traveled from Nashville to Los Angeles, rented a car, and drove south to Irvine, the headquarters of Kajabi, the premier marketing software. While there, I met current clients and hopefully will gain a few new ones from the many connections made.
Jonathan Cronstedt (AKA JCron), President of Kajabi, was an incredible master of ceremonies with his dancing and joking, keeping the crowd energized and laughing. He had us all in stitches with his Baby Shark dance and aspirations of moving it like Usher. He also shared some great information about the status of the knowledge commerce industry, you know, digital courses, online coaching, and the like.
Here's a beautiful graphic summary by Kelly Monroe, a talented artist who took...
When attending an event, it's important to gain attention. One of the ways you can do this is via advertising. Advertising on Facebook, Instagram, and Snapchat can raise awareness to others that you are at this event, especially if you are a presenter or sponsor with a table or booth.
On Facebook (and Instagram), you can choose a specific address in the targeting field and choose a radius from 1 to 50 miles away from that address. You can also select zip codes, city names, states, or an entire country. Depending on where you are, pinpointing down to a specific address, such as a conference center or arena, can help you reach the people attending the event. You can also 'drop a pin' on a map if you don't have the exact address.
Be sure to select Everyone in that location, so you don't miss anyone.
Snapchat allows you to create geo-filters and hover over a location of your choosing. Some...