I met Jen Lehner 4 years ago in Kimra Luna's program, and I knew we'd be fast friends. Her love of digital marketing and techy tools matched mine, so there's always a lot for us to talk about.
I wanted to go deeper into Jennifer's history to find out how she ended up where she is today as an emerging force in this industry, gracing stages, and attending important events to network and gather information.
I also snagged her course on how to set up Alexa Flash Briefings and got mine set up right away. Thanks, Jen!
Here's the full interview.
00:23 Okay. Hey everybody, this is Sally Hendrick and I've got Jen lighter here of Jen laner media. Is that what your business is called?...
I was truly inspired by my conversation with Rayna Russell, stage name Rayna Campbell, when she told me about how she studied marketing in school but decided to pursue a career in acting.
It took a great deal of mindset work for her to move past all the rejections typical of the industry, but she did the deep work. Now she focuses on teaching how to handle this up-and-down career to her own coaching clients who are performers, actors, and other types of artists. Not only is she helping them manifest what they want, she just wrapped up a project with Chris Hemsworth called Dhaka herself, soon to come out on Netflix.
Not bad, Rayna. Not bad at all! Listen to our conversation here.
Even though we've never met in person, I have noticed Kim Jefferson online through Facebook groups that I'm in, particularly Jade Jemma's group. I like the message that Kim has to share about health and fitness.
Kim's focus is on women over 40, so if you fit the bill, check out what she has to say. Don't mind me not being on camera. I was playing around with this overlay graphic that Cathy Nolan made for me awhile back.
00:07 Kim Jefferson. Tell me a little bit about yourself, what you're doing, that sort of thing. We'll get into some more background questions, but in general, what do you do, Kim?
When I met Melissa nearly 4 years ago in New York City, she was just starting her business after leaving her engineering career. We've kept in touch over the years as our businesses have morphed and changed. Never did I realize she would tell me she's now a voiceover artist.
I'm fascinated with her journey through career, marriage, and motherhood. I'm sure you will be, too.
Okay, we're recording. Hey Melissa, how are you? I'm doing well, Sally. How are you? Oh, awesome. Now do you go by Melissa del Toro Schaffner or do you do Melissa del Toro or what? What's the, what's the deal these days? Okay, so, well, I started my business when I was dating my husband. So, or actually, let's see, we were just newly married, so you know, kind of like in that, in that part, like do I want to join my business to my relationship and use my married name or I want to just be my own brand. Like I have been for 30 some odd years, so I just chose to leave the...
I was like, "What? Another redhead in this online space?" And that's all she wrote. We met in person at Social Media Marketing World two years in a row, then we finally got together online for a formal chat about Facebook ads.
Ya know when it gets super confusing and daunting and you feel like you can't learn this stuff. Yeah, I've been there too and sometimes I still feel that way. So today we get to chat it up with Sally and learn all about Facebook advertising.
If you're new to Facebook advertising or you're just looking for those actionable tips & hacks that you can implement today this one for you. What to know what's important to know when trying Facebook ads? ---- Yup that's right we're going to take Look At Facebook Advertising and we have a Special Guest (more on that in a minute...).
This talk is going to be one of those talks you'll want...