Facebook's mission of late has been to make video king in the news feed. They give favor to live video and native video in the platform when it comes to reach, engagement, and so forth.

So how do we know which videos we should put money behind?

Let's talk a bit about your mission first. Why do you do what you do? Are you creating videos around what you do to help potential clients? Once you understand your mission, the why behind your business, you should be creating videos that help further that mission.

For example, my mission is to help coaches, consultants, and other small business owners discover how to succeed with Facebook ads, so that they do not spend all their earnings on ads management, thereby, taking away all the return they'd otherwise receive.

Let's talk video metrics.

Here's an example of a video that I've boosted in the past. My goal is to judge this video to see if it's worth putting money behind again.

To analyze your videos, go to your business page, click on...