Market Your Expertise Online

Do you sell things online with sales pages or checkout pages?

One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.

It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.

How do you combat being an unknown brand?

When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...

How Do I Grow My Retargeting Audiences on Facebook Quickly?

Video is king on Facebook, but in-stream video advertising placement is the way to go to build thousands upon thousands of audience members with very little money. This is especially helpful when you are reaching out to cold audiences to build a re-targeting audience for your more valuable, larger content pieces.

Video Length for In-Stream Ads

The video must be between 5 and 15 seconds in length in order to qualify for in-stream. In-stream videos are mid-roll video ads that play during other pages' videos. They're like quick commercials.

Advertising Placement

In order to have your quick commercial play, you must choose in-stream videos as your placement options. This selection is found at the Ad Set level of your Ads Manager. Note, however, that Audience Network in-stream videos do not allow you to build audiences. Only in-stream videos on Facebook desktop and mobile allow you to build audiences, so if you...

Facebook's mission of late has been to make video king in the news feed. They give favor to live video and native video in the platform when it comes to reach, engagement, and so forth.

So how do we know which videos we should put money behind?

Let's talk a bit about your mission first. Why do you do what you do? Are you creating videos around what you do to help potential clients? Once you understand your mission, the why behind your business, you should be creating videos that help further that mission.

For example, my mission is to help coaches, consultants, and other small business owners discover how to succeed with Facebook ads, so that they do not spend all their earnings on ads management, thereby, taking away all the return they'd otherwise receive.

Let's talk video metrics.

Here's an example of a video that I've boosted in the past. My goal is to judge this video to see if it's worth putting money behind again.

To analyze your videos, go to your business page, click on...