Get digital marketing right the first time!
Video is king on Facebook, but in-stream video advertising placement is the way to go to build thousands upon thousands of audience members with very little money. This is especially helpful when you are reaching out to cold audiences to build a re-targeting audience for your more valuable, larger content pieces.
The video must be between 5 and 15 seconds in length in order to qualify for in-stream. In-stream videos are mid-roll video ads that play during other pages' videos. They're like quick commercials.
In order to have your quick commercial play, you must choose in-stream videos as your placement options. This selection is found at the Ad Set level of your Ads Manager. Note, however, that Audience Network in-stream videos do not allow you to build audiences. Only in-stream videos on Facebook desktop and mobile allow you to build audiences, so if you see that all your views are coming from Audience Networks on brand awareness, audience building campaigns, then you will want to turn that placement off.
Note that in-stream videos only work when your Campaign Objective is one of the following:
The cost per result on our in-stream ads has been $0.002 per 10-second view, which is 100 times less than our ads between 20 and 90 seconds.
If you'd like to build 100,000 video views, at this rate it would only cost $200. For longer videos, the standard of excellence is around $0.02 per 10-second view. That would cost you $2,000 for the same build of video views.
So you may be asking what type of content should be used in a 15 second video. How can you get a branding message across?
Titles and tag lines are all you need.
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Sally Hendrick has been dotting i's and crossing t's for quite some time in the analytical space of digital marketing. She's here to help you move past the overwhelm with marketing and advertising your digital offers.