Blog

JOIN MY FREE DIGITAL MARKETING CLASSROOM

The 3 Phases of Advertising You May Be Missing

There are 3 phases of advertising: Awareness, Consideration, and Conversion. Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking up to a perfect stranger and asking them to join your $3,500 mastermind.

Think of the digital journey as a real customer journey

Imagine having a storefront. How do you get foot traffic there? You can rely on surrounding stores to bring traffic, put up flyers, advertise with billboards, use Facebook or Instagram ads, etc.

These methods of advertising are to cold traffic or audiences, those who may not know anything about you.

To translate this to digital relationships, these would be the people who are just seeing your Facebook ad for the first time or coming across your website somehow, either by you sending them there through social media or by their search on Google or Bing...

Continue Reading...

How to Know Where Your Website Traffic is Coming From with Google UTM Codes

Why do you want to know where you website traffic comes from?

If you know that your traffic is coming from LinkedIn, then you can measure the return on investment of the time and money you spend on that platform. The same goes for Instagram, Facebook, Twitter, and other links.

You can even measure the places on your website that get clicks and the places that don't. It helps to understand where traffic comes from, so you know where to place your efforts and how to organize your website.

What are Google UTM codes?

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you, such as a Facebook ad, your Instagram profile, or your LinkedIn article.

How do you build a link with Google UTM codes?

Now don't be afraid of Google UTM Codes. They're simple to build by visiting this...

Continue Reading...

7 Steps to Nurture Your Followers to Keep Them Coming Back for More

Why you want to nurture your followers once they become leads

Just getting a lead into your email subscriber database is not enough. In fact, very few people who get on your list will buy something right away. They require more warming up.

Consider sending them a video welcome sequence at first, but then after that sequence is over, put them into a nurture sequence to add more value. This will help develop trust in your brand.

Content for an Email Nurture Sequence

If you are blogging (or podcasting), that's one of the most obvious pieces of content you can send to your subscribers. Take the first few lines of your blog post, put them into your email, then include a hyperlink to have them click over to your blog post.

The reason you want them to click is because you can tag that in your email marketing software, and you can track the clicks on your site if you have the Facebook Pixel installed.

Use Facebook Live Streams as Content to Email

When you go live on Facebook,...

Continue Reading...

Software You Need to Be a Digital Marketing Pro

Why do we need special software for digital marketing?

Marketing online is different than marketing in person. You don't have the opportunity to speak to someone face-to-face, which automatically warms up a relationship.

So you have to figure out how to warm up relationships in a different way....a digital way.

Marketing to Cold Audiences

If you were at a party, you wouldn't walk up to someone you've never met and tell them about your latest offer, would you?

No! You wouldn't. You would start out with a hello, introduce yourself, and ask the other person what they do for a living or something else non-invasive, not super-personal.

With cold audiences online, you must walk through the same process of warming up to people with stories.

Digitally, the way you do this is by putting stories out in the form of social media or blog content. If you have your Facebook tracking codes, or pixels, in place, you can create baskets of the people, called custom audiences, who interact with...

Continue Reading...

How to Grow Your Blog (and Podcast) Following with Social Media

Why do you want to grow your blog (and podcast) following with social media?

First of all, it's the fastest and least expensive way to grow a digital following. Social media is usually the first digital introduction into your business. Once you build a following, if you install tracking and use email marketing software, you can re-target ads to your blog visitors and track who opens your emails and clicks on your links.

Create a brand story

It's important to start with stories about why you do what you do.

According to Google, "A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction."

Just saying you're passionate about your business is not enough. Ask yourself, "What happened to make you start your business?" Was there a defining moment...

Continue Reading...

How to Raise Your Influence Online with a Media Page

How Do I Raise My Influence Online?

If you have been on podcasts, done interviews, maybe even gotten a quote or mention in a magazine or on TV, all that is great! So how do you let people know about these things without having to toot your own horn all the time?

Create a Media or Mentions Page on Your Website

First of all, it helps to have a page on your website that displays all the things you've done. You can have a logo listing going across from left to right of various publications, and you can link to your articles or podcast episodes from them.

For example, I have been featured in Social Media Examiner and USA Weekly, among other places. My website shows these logos with links to the original source.

Display Awards and Achievements

Not only can you display articles, podcasts, and interviews, consider displaying awards and achievements that you've earned, such as badges for programs you've completed. The following are my Blitz Metrics Pro Badges for...

Continue Reading...

How to Use Automated Chatbot Comment Triggers to Grow Your Following During a Launch

How Can I Use Automated Chatbots to Launch an Offer?

Instead of doing a webinar with webinar software, use Facebook Live to launch. Combine this with an automated chatbot comment trigger to launch an email sequence.

In this video, I show you how to use Chatfuel to do just this.

Why Do You Want to Grow Your Chatbot Subscribers?

The reason you want to grow your chatbot subscribers is because you can create re-marketing audiences out of those people and send them Facebook ads. This helps to deepen the relationship you have with your online subscribers without having to message them all the time.

Create a Chatbot that Lives on Facebook Messenger

If you'd like to know how to create a chatbot that lives on Facebook Messenger when someone comes to your page, read this article published on Social Media Examiner, also by Sally Hendrick.

Get started creating your own chatbot today!


I'm a Nashville, Tennessee gal whose mama taught to always put a cherry on top of everything I do and...

Continue Reading...

Five Content Sources for Facebook and Instagram (So You Don't Run Out of Ideas)

social media marketing Nov 27, 2018

"What content am I supposed to post on my Facebook business page and on Instagram?" I get this question a lot from my mastermind members.

The beauty in organic content is that you do not have to come up with all of it yourself. In fact, it's better if you curate other people's content 80% of the time, and come up with your own 20% of the time. Just give credit where credit is due.

1. Google Alerts 

Set up Google Alerts with keywords about your business. You'll get an email every time an article is published that fits those keywords or phrases. Share the articles that align with your business on your Facebook business page.

2. Instagram Memes

Search competitor brands on Instagram. Do any of the memes catch your attention? Don't copy exactly what your competitor is doing, but use them as inspiration to create your own. Or if you decide to share the exact one, credit their account with it.

3. Quotes

If you have a favorite author, look up quotes by him or her. Use these...

Continue Reading...
Close

50% Complete

Sign up to discover social media secrets to make marketing easier.