"What content am I supposed to post on my Facebook business page and on Instagram?" I get this question a lot from my mastermind members.
The beauty in organic content is that you do not have to come up with all of it yourself. In fact, it's better if you curate other people's content 80% of the time, and come up with your own 20% of the time. Just give credit where credit is due.
Set up Google Alerts with keywords about your business. You'll get an email every time an article is published that fits those keywords or phrases. Share the articles that align with your business on your Facebook business page.
Search competitor brands on Instagram. Do any of the memes catch your attention? Don't copy exactly what your competitor is doing, but use them as inspiration to create your own. Or if you decide to share the exact one, credit their account with it.
If you have a favorite author, look up quotes by him or her. Use these...