First of all, it's the fastest and least expensive way to grow a digital following. Social media is usually the first digital introduction into your business. Once you build a following, if you install tracking and use email marketing software, you can re-target ads to your blog visitors and track who opens your emails and clicks on your links.
It's important to start with stories about why you do what you do.
According to Google, "A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction."
Just saying you're passionate about your business is not enough. Ask yourself, "What happened to make you start your business?" Was there a defining moment...
If you have been on podcasts, done interviews, maybe even gotten a quote or mention in a magazine or on TV, all that is great! So how do you let people know about these things without having to toot your own horn all the time?
First of all, it helps to have a page on your website that displays all the things you've done. You can have a logo listing going across from left to right of various publications, and you can link to your articles or podcast episodes from them.
For example, I have been featured in Social Media Examiner and USA Weekly, among other places. My website shows these logos with links to the original source.
Not only can you display articles, podcasts, and interviews, consider displaying awards and achievements that you've earned, such as badges for programs you've completed. The following are my Blitz Metrics Pro Badges for...
Instead of doing a webinar with webinar software, use Facebook Live to launch. Combine this with an automated chatbot comment trigger to launch an email sequence.
In this video, I show you how to use Chatfuel to do just this.
The reason you want to grow your chatbot subscribers is because you can create re-marketing audiences out of those people and send them Facebook ads. This helps to deepen the relationship you have with your online subscribers without having to message them all the time.
If you'd like to know how to create a chatbot that lives on Facebook Messenger when someone comes to your page, read this article published on Social Media Examiner, also by Sally Hendrick.
Get started creating your own chatbot today!
I'm a Nashville, Tennessee gal whose mama taught to always put a cherry on top of everything I do and...
"What content am I supposed to post on my Facebook business page and on Instagram?" I get this question a lot from my mastermind members.
The beauty in organic content is that you do not have to come up with all of it yourself. In fact, it's better if you curate other people's content 80% of the time, and come up with your own 20% of the time. Just give credit where credit is due.
Set up Google Alerts with keywords about your business. You'll get an email every time an article is published that fits those keywords or phrases. Share the articles that align with your business on your Facebook business page.
Search competitor brands on Instagram. Do any of the memes catch your attention? Don't copy exactly what your competitor is doing, but use them as inspiration to create your own. Or if you decide to share the exact one, credit their account with it.
If you have a favorite author, look up quotes by him or her. Use these...