If you know that your traffic is coming from LinkedIn, then you can measure the return on investment of the time and money you spend on that platform. The same goes for Instagram, Facebook, Twitter, and other links.
You can even measure the places on your website that get clicks and the places that don't. It helps to understand where traffic comes from, so you know where to place your efforts and how to organize your website.
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you, such as a Facebook ad, your Instagram profile, or your LinkedIn article.
Now don't be afraid of Google UTM Codes. They're simple to build by visiting this...
The Facebook Pixel is a piece of code that lives on your website and sends tracking information back to Facebook. You want this on your site, so Facebook can build re-marketing audiences for you. Re-marketing audiences are the key to digital marketing to get in front of your most familiar followers again and again. This is what ultimately leads to those visitors doing business with you.
Google Tag Manager (GTM) will help speed up implementation of your tags, give more security in tag firing, and allow your pages to load faster, among many reasons. When you install GTM, you no longer have to deal with code on your website. You simply add tags from the GTM dashboard on Google.
Just getting a lead into your email subscriber database is not enough. In fact, very few people who get on your list will buy something right away. They require more warming up.
Consider sending them a video welcome sequence at first, but then after that sequence is over, put them into a nurture sequence to add more value. This will help develop trust in your brand.
If you are blogging (or podcasting), that's one of the most obvious pieces of content you can send to your subscribers. Take the first few lines of your blog post, put them into your email, then include a hyperlink to have them click over to your blog post.
The reason you want them to click is because you can tag that in your email marketing software, and you can track the clicks on your site if you have the Facebook Pixel installed.
When you go live on Facebook,...
First of all, it's the fastest and least expensive way to grow a digital following. Social media is usually the first digital introduction into your business. Once you build a following, if you install tracking and use email marketing software, you can re-target ads to your blog visitors and track who opens your emails and clicks on your links.
It's important to start with stories about why you do what you do.
According to Google, "A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction."
Just saying you're passionate about your business is not enough. Ask yourself, "What happened to make you start your business?" Was there a defining moment...
Facebook is the number one traffic source for generating leads into businesses today, and it's the only platform that allows you to pinpoint your targeting based on the demographics and psychographics of your ideal clients. That means that you can serve your ads to those who are most likely to consider your business when they are looking for solutions to problems or challenges.
Facebook ads are different from search ads, like on Google, in that the perfect personal profile of every person who has an account on Facebook (over a billion people in the world and over 250 million in the US) can be digitized and targeted. That means that ads will be served directly to those people you've profiled.
First of all, selecting demographics is the easiest part. Most companies know if they serve men or women and the...
Video is king on Facebook, but in-stream video advertising placement is the way to go to build thousands upon thousands of audience members with very little money. This is especially helpful when you are reaching out to cold audiences to build a re-targeting audience for your more valuable, larger content pieces.
The video must be between 5 and 15 seconds in length in order to qualify for in-stream. In-stream videos are mid-roll video ads that play during other pages' videos. They're like quick commercials.
In order to have your quick commercial play, you must choose in-stream videos as your placement options. This selection is found at the Ad Set level of your Ads Manager. Note, however, that Audience Network in-stream videos do not allow you to build audiences. Only in-stream videos on Facebook desktop and mobile allow you to build audiences, so if you...
How many times have you been asked to provide statistics related to your sales funnel when working with a coach, and you had no idea how to answer?
I'm going to show you a very simple way of checking your Google Analytics profile to take a few key measurements.
First of all, you must have a Google Analytics account and install the code on your website.
1. Go to analytics.google.com to set up your account.
2. Click on the Admin gear to see your admin panel.
3. Click on Tracking info to get to your ID.
4. The ID is housed under Tracking Code.
5. Install it on your website according to your website platform's instructions.
Once you've had your Google Analytics code taking measurements from your site for at least a week, you can see statistics related to where people are trafficking your site.
1. Go to Behavior in your sidebar menu, then click on Overview.
2. Look to the right at the traffic across your website.
3. On the...
With open rates down on emails, it's more important than ever to advertise to your email list, so they will see your content. The only platform that allows this is Facebook.
Facebook advertising allows you to create audiences based on the emails and phone numbers of your subscribers. They've already given you permission by signing up for a download or your newsletter, and that's enough to be able to advertise to them on Facebook.
Inside Ads Manager, click on the hamburger menu bar. Then click All Tools. From there, go to Audiences.
Next, click on Create Audience and select Custom Audience.
From here, you'll want to select Customer File.
Follow the prompts that Facebook gives you to Add customers from your own file or copy and paste data. You will be able to add email addresses and phone numbers to your audience. The rest of the instructions are self-explanatory. Make sure you save...
Facebook's mission of late has been to make video king in the news feed. They give favor to live video and native video in the platform when it comes to reach, engagement, and so forth.
Let's talk a bit about your mission first. Why do you do what you do? Are you creating videos around what you do to help potential clients? Once you understand your mission, the why behind your business, you should be creating videos that help further that mission.
For example, my mission is to help coaches, consultants, and other small business owners discover how to succeed with Facebook ads, so that they do not spend all their earnings on ads management, thereby, taking away all the return they'd otherwise receive.
Here's an example of a video that I've boosted in the past. My goal is to judge this video to see if it's worth putting money behind again.
To analyze your videos, go to your business page, click on...
A content marketing funnel is a system that takes as many leads as possible through a step-by-step content flow and converts them into actual customers who pay for your products or services. It can also be called a sales funnel.
When you are developing your sales funnel, there are 3 steps to consider:
Awareness is the phase when you're putting your brand out there. You're telling why you do what you do, delivering testimony to your authority, and sharing the story behind your brand. You are identifying your ideal client's struggles or pain points, and explaining why you have authority in this space.
In Facebook advertising, you want to use campaign objectives such as 'traffic', 'engagement', or 'video views'. These are less expensive objectives per result, and Facebook will serve them to those who are most likely to take the action put forth....