Michael Stelzner started Social Media Examiner's blog, which is a how-to resource for all things social media marketing. His idea was to share all the tech secrets behind the scenes. People thought he was crazy for doing it. How would he make a living anymore? How would they make a living anymore?
It worked. Michael quickly rose to the top of the industry as the go-to resource. Today he contributes less than 10% of the content to the company himself, as others in the industry step up to share their knowledge to make a name for themselves as well (and to get those coveted backlinks to their own websites).
If you follow me on social media, you probably know that I attended Social Media Marketing World in San Diego March 1 to 3. Fears of coronavirus reverberated throughout the conference for some but...
In this video, I walk you through each step of figuring out if you can afford to run Facebook ads. Get out your pencils!
Understanding the concepts of a sales funnel is one thing, but sitting down to plan everything out for your sales funnels and ads to cover all the phases of marketing is another. I used to go back and forth over my funnels to know where to insert trigger points to kick off new ads, make changes when things weren't working, and try again. It was exhausting and made my brain hurt.
Ever since I introduced these customized, interactive templates into my coaching process, my clients not only felt immediate relief, I did, too!
Check out The Sales Funnel Generator today!
Let’s figure out how much you can...
Watch this video tutorial to get the ins and outs of pinpoint targeting with Facebook.
Most people put too many things on their website. They treat it like an online file folder with everything they can think of. Unfortunately, that really doesn't lay out a well-curated path for your prospects to follow to become paying clients.
A sales funnel will lure your website visitor into taking the steps you want them to take to build a business relationship with them in a digital way. That's how digital marketing works. It's also how you make Facebook ads work these days, which are a very important piece of this puzzle.
Introducing The Sales Funnel Generator! Check it out. It will help you get all your ducks in a row and then some.
Here's a way you can prevent losing valuable pixel data if this ever happens to you.
You may hear nightmare stories about people’s ads accounts getting shut down, and it absolutely stinks when that happens. However, there are ways to share your pixel information BEFORE this even happens, so you don’t lose all that wonderful history.
The very first thing you're asked to select when you create a Facebook ad is your campaign objective. The objective is the goal that you want your ad to achieve. Sure, you're looking to scale your business sales, but that's not how digital marketing works right out of the gate. You must first build a following, then grow leads, nurture those new subscribers, then make an offer.
Have I selected the right campaign objective for my ad?
When you set up your Facebook Ad, the first thing you’re asked to do is to pick your marketing objective.
Think carefully about what you want your ad to achieve. Is it a direct conversion that you want, or are you trying to build an audience? Your campaign is unlikely to reach the right people unless you get this step right.
For example, if you want to get more social proof on one of your Facebook posts, don’t choose Traffic as your objective. Choose Engagement. Engagement means that...
One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.
It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.
When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...
One thing that the Reality TV generation has influenced is how people communicate with each other. Abbreviated slang, such as LOL, ROFL, or TBH began with teenagers sending text messages to each other as their main form of communication. Long gone are the days of push button phones with long, spirally cords stretched behind closed doors for private phone conversations.
And with the birth of emoji keyboards, many baby boomers are left in the dark trying to figure out which smiley face or hand gesture is appropriate for the conversation at hand.
Even the legal world is having to figure out what emojis mean for interpretation of the law.
According to Wikipedia, "emojis are ideograms and smileys...including facial expressions, common objects, places and types of...
Gurus out there are always talking about spending massive amounts of money to cold traffic to get people into webinars or on your list to download some piddly one page resource that creates a win.
Yes, I’ve touted the same strategies before, but I’ve changed my mind, as a woman has the right to do, and I’m calling bullshit on the same ole techniques and strategies of the 20-teens.
I've seen the evidence and know this overnight success is a unicorn.
It’s time to grow up and act like real businesses who don’t push get-rich-quick digital schemes, webinars that bring in loads of traffic and buyers (they’re dying, by the way), and slick upsell/downsell funnels with timers running out to get the best deal before it’s gone.
No. You don’t need all that.
It’s time to get back to basics and act like real businesses with real...
Nearly every client that comes to me wants to do a webinar where they'll pitch an offer at the end.
Nearly every client is disappointed in results....Not the results of how many signed up (we get tons of sign ups), but the results of how many showed up and purchased their offer.
Ultimately, we end up taking a different path to test the market, which is usually what I recommend up front.
But people are stubborn! They think just because Amy Porterfield has a gazillion people buy her program with her webinar formula, that theirs will bring the same results.
The difference between you and Amy Porterfield? People already know who Amy is. They don't know who you are....yet!
It used to take 7 to 12 touches before someone would do business with you. For digital marketing, it's more like 12 to 24 touches. That doesn't mean you bombard them with the same ads over and over again. You've got to shake it up and produce consistent, valuable...
There are 3 phases of advertising: Awareness (audience building), Consideration (lead generation and obtaining authority), and Conversion (nurture and sales). Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking up to a perfect stranger and asking them to join your $3,500 mastermind.
Imagine having a storefront. How do you get foot traffic there? You can rely on surrounding stores to bring traffic, put up flyers, advertise with billboards, use Facebook or Instagram ads, etc.
These methods of advertising are to cold traffic or audiences, those who may not know anything about you.
To translate this to digital relationships, these would be the people who are just seeing your Facebook ad for the first time or coming across your website somehow, either by...