The very first thing you're asked to select when you create a Facebook ad is your campaign objective. The objective is the goal that you want your ad to achieve. Sure, you're looking to scale your business sales, but that's not how digital marketing works right out of the gate. You must first build a following, then grow leads, nurture those new subscribers, then make an offer.
Have I selected the right campaign objective for my ad?
When you set up your Facebook Ad, the first thing you’re asked to do is to pick your marketing objective.
Think carefully about what you want your ad to achieve. Is it a direct conversion that you want, or are you trying to build an audience? Your campaign is unlikely to reach the right people unless you get this step right.
For example, if you want to get more social proof on one of your Facebook posts, don’t choose Traffic as your objective. Choose Engagement. Engagement means that...
One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.
It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.
When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...
One thing that the Reality TV generation has influenced is how people communicate with each other. Abbreviated slang, such as LOL, ROFL, or TBH began with teenagers sending text messages to each other as their main form of communication. Long gone are the days of push button phones with long, spirally cords stretched behind closed doors for private phone conversations.
And with the birth of emoji keyboards, many baby boomers are left in the dark trying to figure out which smiley face or hand gesture is appropriate for the conversation at hand.
Even the legal world is having to figure out what emojis mean for interpretation of the law.
According to Wikipedia, "emojis are ideograms and smileys...including facial expressions, common objects, places and types of...
Gurus out there are always talking about spending massive amounts of money to cold traffic to get people into webinars or on your list to download some piddly one page resource that creates a win.
Yes, I’ve touted the same strategies before, but I’ve changed my mind, as a woman has the right to do, and I’m calling bullshit on the same ole techniques and strategies of the 20-teens.
I've seen the evidence and know this overnight success is a unicorn.
It’s time to grow up and act like real businesses who don’t push get-rich-quick digital schemes, webinars that bring in loads of traffic and buyers (they’re dying, by the way), and slick upsell/downsell funnels with timers running out to get the best deal before it’s gone.
No. You don’t need all that.
It’s time to get back to basics and act like real businesses with real...
Nearly every client that comes to me wants to do a webinar where they'll pitch an offer at the end.
Nearly every client is disappointed in results....Not the results of how many signed up (we get tons of sign ups), but the results of how many showed up and purchased their offer.
Ultimately, we end up taking a different path to test the market, which is usually what I recommend up front.
But people are stubborn! They think just because Amy Porterfield has a gazillion people buy her program with her webinar formula, that theirs will bring the same results.
The difference between you and Amy Porterfield? People already know who Amy is. They don't know who you are....yet!
It used to take 7 to 12 touches before someone would do business with you. For digital marketing, it's more like 12 to 24 touches. That doesn't mean you bombard them with the same ads over and over again. You've got to shake it up and produce consistent, valuable...
There are 3 phases of advertising: Awareness (audience building), Consideration (lead generation and obtaining authority), and Conversion (nurture and sales). Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking up to a perfect stranger and asking them to join your $3,500 mastermind.
Imagine having a storefront. How do you get foot traffic there? You can rely on surrounding stores to bring traffic, put up flyers, advertise with billboards, use Facebook or Instagram ads, etc.
These methods of advertising are to cold traffic or audiences, those who may not know anything about you.
To translate this to digital relationships, these would be the people who are just seeing your Facebook ad for the first time or coming across your website somehow, either by...
So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where they belong.
"But no one is looking at my business page!" you cry. That's because you haven't given it enough attention or time to grow.
For those of you who have been posting away on your personal profiles for so long, and you've built up a fan base there, it sure would be nice if you could advertise to those friends, wouldn't it?
While you are building content and engagement on your business page, here's a workaround to get ads out to your friends that you've been interacting with on your personal profile.
Create a new business page. Don't ask anyone to like it. You like it with your own personal profile. Then when...
When attending an event, it's important to gain attention. One of the ways you can do this is via advertising. Advertising on Facebook, Instagram, and Snapchat can raise awareness to others that you are at this event, especially if you are a presenter or sponsor with a table or booth.
On Facebook (and Instagram), you can choose a specific address in the targeting field and choose a radius from 1 to 50 miles away from that address. You can also select zip codes, city names, states, or an entire country. Depending on where you are, pinpointing down to a specific address, such as a conference center or arena, can help you reach the people attending the event. You can also 'drop a pin' on a map if you don't have the exact address.
Be sure to select Everyone in that location, so you don't miss anyone.
Snapchat allows you to create geo-filters and hover over a location of your choosing. Some...
If you know that your traffic is coming from LinkedIn, then you can measure the return on investment of the time and money you spend on that platform. The same goes for Instagram, Facebook, Twitter, and other links.
You can even measure the places on your website that get clicks and the places that don't. It helps to understand where traffic comes from, so you know where to place your efforts and how to organize your website.
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you, such as a Facebook ad, your Instagram profile, or your LinkedIn article.
Now don't be afraid of Google UTM Codes. They're simple to build by visiting this...
The Facebook Pixel is a piece of code that lives on your website and sends tracking information back to Facebook. You want this on your site, so Facebook can build re-marketing audiences for you. Re-marketing audiences are the key to digital marketing to get in front of your most familiar followers again and again. This is what ultimately leads to those visitors doing business with you.
Google Tag Manager (GTM) will help speed up implementation of your tags, give more security in tag firing, and allow your pages to load faster, among many reasons. When you install GTM, you no longer have to deal with code on your website. You simply add tags from the GTM dashboard on Google.