FREE FACEBOOK ADS CHECKLIST - CLICK HERE TO GET IT NOW!
Academy About Blog Testimonials Mentions School Supplies Contact SIGN UP FOR $7 Login

How to Know Which Videos to Boost on Facebook

Facebook's mission of late has been to make video king in the news feed. They give favor to live video and native video in the platform when it comes to reach, engagement, and so forth.

So how do we know which videos we should put money behind?

Let's talk a bit about your mission first. Why do you do what you do? Are you creating videos around what you do to help potential clients? Once you understand your mission, the why behind your business, you should be creating videos that help further that mission.

For example, my mission is to help coaches, consultants, and other small business owners discover how to succeed with Facebook ads, so that they do not spend all their earnings on ads management, thereby, taking away all the return they'd otherwise receive.

Let's talk video metrics.

Here's an example of a video that I've boosted in the past. My goal is to judge this video to see if it's worth putting money behind again.

To analyze your videos, go to your business page, click on...

Continue Reading...

Content Funnels: The Why, How, and What to Delivering Content that Sells

What is a content funnel?

A content marketing funnel is a system that takes as many leads as possible through a step-by-step content flow and converts them into actual customers who pay for your products or services. It can also be called a sales funnel.

When you are developing your sales funnel, there are 3 steps to consider:

  • Awareness
  • Consideration
  • Conversion

Awareness is the phase when you're putting your brand out there. You're telling why you do what you do, delivering testimony to your authority, and sharing the story behind your brand. You are identifying your ideal client's struggles or pain points, and explaining why you have authority in this space.

This is considered the WHY phase.

In Facebook advertising, you want to use campaign objectives such as 'traffic', 'engagement', or 'video views'. These are less expensive objectives per result, and Facebook will serve them to those who are most likely to take the action put forth.

...
Continue Reading...

How to Be Successful in a Facebook Ads Mastermind

facebook ads Oct 31, 2018

The beauty of a mastermind group is that you get access to real people in real time, not just recordings or course materials. Interpretation of materials, as we all know, is different, and we apply knowledge differently as individuals.

Instead of misinterpreting information, with a mastermind you are able to be much more successful.

Some things you can do to be prepared:

  • Mark your calendar and commit to attending the live sessions.
  • Do your homework before the live sessions.
  • Get rid of distractions around you while you work on the materials or attend live sessions.
  • Submit questions ahead of time to be answered on the call or in the group.
  • Watch any recordings that you missed.
  • Implement the tips and tricks being shown to you.
  • Ask questions when you get stuck. There are no dumb questions!

If you'd like to know more about our mastermind and course, please feel free to book a discovery call with someone on our team.

Or go ahead and sign up today!

 

Continue Reading...

Who is Make Facebook Your ATM for (and not for)?

facebook ads Oct 31, 2018

Make Facebook Your ATM is much more than a course. It's a mastermind of entrepreneurs and business owners coming together to discover how to run successful Facebook ads.

Not only do we have Sally leading the group, we have other experts on sales funnels and all sorts of digital marketing technology in the group to help answer questions.

So is this mastermind and course right for you? It is if you fall into any of these categories:

  • You want to get crystal clear on your target audience in a digital sense. 
  • You need to learn how to market test effectively before you spend back-breaking months and thousands of dollars fleshing out your full offers.
  • You are eager to build relationships with your ideal clients that make them thirsty for more of what you have to offer.
  • You desire to have consistent, qualified leads and sales, rather than sporadic bubbles of income from random social media posting.
  • You want to belong to a place to collaborate, ask...
Continue Reading...
Close

50% Complete

Sign up to play social media games to make learning easier.