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How to Build the Content for Your Website's About Page to Impress Visitors into Doing Business with You

websites Jan 22, 2019

One of the first pages that is clicked on after someone lands somewhere on your website is the About Page.

Visitors want to see who is behind the information that they are consuming. It’s possible they came in because of a blog post you promoted on social media, or maybe you gave them your business card at an event. They could have found you in a Google search, too.

In general, people are curious about people, so that’s what this page is about. It brings out your story of why you started your business in the first place, how you can help with a particular problem, or why you’re an expert in what you do.

This page is NOT your resume. Park that on LinkedIn with your job history and volunteer work.

This page is about you to a certain extent, but it’s more about your potential clients or customers. Everything must be turned around to show how you are the right fit for the person learning about you.

Essentially, this is a sales page that sells you or your...

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How to Build the Content for Your Website's Home Page to Draw Customers to You Like a Magnet

seo websites Jan 15, 2019

What are websites and why are they important?

The history of websites comes from the early 1990’s when the Internet first began creeping into our computers. Everyone had to have one! Over time, it became necessary to be considered a legitimate business, but there was a huge problem. The Internet was a disorganized mess of information that was soon to get categorized and indexed by the likes of Lycos, Yahoo, and ultimately Bing and Google, the king of all search engines.

Search Engine Optimization (SEO)

That’s where search engine optimization (SEO) comes into play. In order to be found online, and to not have to click through 40 pages of listings, we have to get savvy with SEO to a certain extent. Some will argue that today you really only need social media presence and some landing pages to get noticed.

I think we need both.

Social Media Channels

We do not own our social media channels, but we do own our websites. Imagine if you put all your business efforts into...

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How to Raise Your Influence Online with a Media Page

How Do I Raise My Influence Online?

If you have been on podcasts, done interviews, maybe even gotten a quote or mention in a magazine or on TV, all that is great! So how do you let people know about these things without having to toot your own horn all the time?

Create a Media or Mentions Page on Your Website

First of all, it helps to have a page on your website that displays all the things you've done. You can have a logo listing going across from left to right of various publications, and you can link to your articles or podcast episodes from them.

For example, I have been featured in Social Media Examiner and USA Weekly, among other places. My website shows these logos with links to the original source.

Display Awards and Achievements

Not only can you display articles, podcasts, and interviews, consider displaying awards and achievements that you've earned, such as badges for programs you've completed. The following are my Blitz Metrics Pro Badges for...

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