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Content Marketing: 4 Ways to Name Your Blog Posts to Capture Attention Easily

blogging seo websites Mar 26, 2019

My father was a writer. He wrote family stories while he did genealogy research. He didn't just go to county archives to look for marriage and death records. He reached out to people before there was this thing called Facebook, so that he could hear their version of things that happened that he had heard about but didn't have all the details on. It certainly made for better reading than just a list of ancestors in a family tree. 

Most marketers focus on the content within their blog posts, but they forget about the titles and how important they are to capture the right attention with emotion and heart.

Here are some tips on how to write good blog titles to maximize readership of your blog post articles, where you have spent so much of your hard work, time, and effort.

1. Focus on keywords in the title.

Google searches based on keywords that you put in your titles. It's important to put the most relevant keyword, called the focus keyword, as close to the front of your title as...

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How to Know Where Your Website Traffic is Coming From with Google UTM Codes

Why do you want to know where you website traffic comes from?

If you know that your traffic is coming from LinkedIn, then you can measure the return on investment of the time and money you spend on that platform. The same goes for Instagram, Facebook, Twitter, and other links.

You can even measure the places on your website that get clicks and the places that don't. It helps to understand where traffic comes from, so you know where to place your efforts and how to organize your website.

What are Google UTM codes?

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you, such as a Facebook ad, your Instagram profile, or your LinkedIn article.

How do you build a link with Google UTM codes?

Now don't be afraid of Google UTM Codes. They're simple to build by visiting this...

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How to Install the Facebook Pixel with Google Tag Manager to Allow You to Get in Front of Your Followers Again and Again

facebook ads websites Mar 12, 2019

What is the Facebook Pixel and why do you want to use it?

The Facebook Pixel is a piece of code that lives on your website and sends tracking information back to Facebook. You want this on your site, so Facebook can build re-marketing audiences for you. Re-marketing audiences are the key to digital marketing to get in front of your most familiar followers again and again. This is what ultimately leads to those visitors doing business with you. 

Why do you want to use Google Tag Manager to install your Facebook Pixel?

Google Tag Manager (GTM) will help speed up implementation of your tags, give more security in tag firing, and allow your pages to load faster, among many reasons. When you install GTM, you no longer have to deal with code on your website. You simply add tags from the GTM dashboard on Google.

Create and Install Google Tag Manager on WordPress

  1. Create a Google Tag Manager (GTM) account at https://tagmanager.google.com that you associate with your Gmail and...
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Software You Need to Be a Digital Marketing Pro

Why do we need special software for digital marketing?

Marketing online is different than marketing in person. You don't have the opportunity to speak to someone face-to-face, which automatically warms up a relationship.

So you have to figure out how to warm up relationships in a different way....a digital way.

Marketing to Cold Audiences

If you were at a party, you wouldn't walk up to someone you've never met and tell them about your latest offer, would you?

No! You wouldn't. You would start out with a hello, introduce yourself, and ask the other person what they do for a living or something else non-invasive, not super-personal.

With cold audiences online, you must walk through the same process of warming up to people with stories.

Digitally, the way you do this is by putting stories out in the form of social media or blog content. If you have your Facebook tracking codes, or pixels, in place, you can create baskets of the people, called custom audiences, who interact with...

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How to Grow Your Blog (and Podcast) Following with Social Media

Why do you want to grow your blog (and podcast) following with social media?

First of all, it's the fastest and least expensive way to grow a digital following. Social media is usually the first digital introduction into your business. Once you build a following, if you install tracking and use email marketing software, you can re-target ads to your blog visitors and track who opens your emails and clicks on your links.

Create a brand story

It's important to start with stories about why you do what you do.

According to Google, "A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction."

Just saying you're passionate about your business is not enough. Ask yourself, "What happened to make you start your business?" Was there a defining moment...

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The DIY Website Builder's Checklist (Or the Checklist for Your Designer) to Save You Time and Money

websites Feb 12, 2019

Are you getting ready to build a website?

When you hire a designer to put your website together or do it yourself, you should take these things into consideration before jumping in. The clearer you are in communicating with your designer and/or planning your site ahead of time, the more time and money you will save.

Website Design Checklist

 

  • Budget: How much are you willing to spend up front?
    • $500 to $1,000
    • $1,000 to $2,500
    • $2,500 to $5,000
    • $5,000 to $10,000
    • $10,000 plus
  • Design requirements: Will you provide these, or do you need any of this created or edited?
    • Logo
    • Original graphics
    • Video
  • High-quality images: Will you provide, or do you need images curated for you?
    • If you provide, are they public domain?
    • Are they your original images?
    • If not owned, do you own the image license?
    • Is your copy written and ready?
  • Copy: Will you provide, or do you need a copywriter?
    • If you provide copy, is it written and ready?
    • Is your copy geared towards sales, gamification, a journey...
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How to Build Your Website's Blog Pages to Raise Your Online Authority and Nurture Visitors

websites Feb 05, 2019

What is a blog, and how does it help my business?

A blog, or weblog, is a log of content updates on a website. Modern blogs are like online diaries of information that a person or business posts to their website. Before blogs came about in the late 1990’s, conversation threads on the Internet were how people posted new information on various topics. Those conversation threads are more like online forums today, while blogs are relegated to individual websites.

A blog page is the page of a website that gets updated with new posts to keep content relevant and fresh. Content marketing is today’s way of grabbing the attention of your readers, ideal audience, and business prospects. When you hear people talk about staying relevant in order to maintain or increase your search ranking on Google or other search site (SEO), your blog is what that refers to.

How you structure your blog page is a combination of preference and objective. You should ask yourself why you want someone...

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How to Build the Content for Your Website's Work with Me Page to Attract Buying Customers

websites Jan 29, 2019

What is a Work with Me Page?

You probably think your Work with Me page is your sales page. It is, and it isn’t.

It’s your sales page in disguise. When someone comes by your store, they are window shopping. They are admiring the beautiful shoes on display, the picture of a happy girl in her prom dress, or snow skis placed in front of a ski resort with beautiful mountain scenery.

They are not looking at all the DETAILS of the offer. They are looking at the OUTCOME of the offer.

A Work with Me page can include a program title or description that presents an incredible outcome. Show a picture of a newlywed couple that leads to a page of engagement rings, a video of a smiling family on vacation that leads to resort accommodations, or an image of a digital nomad working remotely that takes someone to a digital course.

This page gives someone a taste of the BENEFITS and VISION of the OUTCOME if someone works with you.

Call to Action

Whether you sell consulting services, digital...

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How to Build the Content for Your Website's About Page to Impress Visitors into Doing Business with You

websites Jan 22, 2019

One of the first pages that is clicked on after someone lands somewhere on your website is the About Page.

Visitors want to see who is behind the information that they are consuming. It’s possible they came in because of a blog post you promoted on social media, or maybe you gave them your business card at an event. They could have found you in a Google search, too.

In general, people are curious about people, so that’s what this page is about. It brings out your story of why you started your business in the first place, how you can help with a particular problem, or why you’re an expert in what you do.

This page is NOT your resume. Park that on LinkedIn with your job history and volunteer work.

This page is about you to a certain extent, but it’s more about your potential clients or customers. Everything must be turned around to show how you are the right fit for the person learning about you.

Essentially, this is a sales page that sells you or your...

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How to Build the Content for Your Website's Home Page to Draw Customers to You Like a Magnet

seo websites Jan 15, 2019

What are websites and why are they important?

The history of websites comes from the early 1990’s when the Internet first began creeping into our computers. Everyone had to have one! Over time, it became necessary to be considered a legitimate business, but there was a huge problem. The Internet was a disorganized mess of information that was soon to get categorized and indexed by the likes of Lycos, Yahoo, and ultimately Bing and Google, the king of all search engines.

Search Engine Optimization (SEO)

That’s where search engine optimization (SEO) comes into play. In order to be found online, and to not have to click through 40 pages of listings, we have to get savvy with SEO to a certain extent. Some will argue that today you really only need social media presence and some landing pages to get noticed.

I think we need both.

Social Media Channels

We do not own our social media channels, but we do own our websites. Imagine if you put all your business efforts into...

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