Visitors want to see who is behind the information that they are consuming. It’s possible they came in because of a blog post you promoted on social media, or maybe you gave them your business card at an event. They could have found you in a Google search, too.
In general, people are curious about people, so that’s what this page is about. It brings out your story of why you started your business in the first place, how you can help with a particular problem, or why you’re an expert in what you do.
This page is NOT your resume. Park that on LinkedIn with your job history and volunteer work.
This page is about you to a certain extent, but it’s more about your potential clients or customers. Everything must be turned around to show how you are the right fit for the person learning about you.
Essentially, this is a sales page that sells you or your company based on elements such as:
Let’s get started!
List the people who are always asking advice from you. What common problems do these people seem to have? (For example: Date night always turns into going over the family schedule instead of truly connecting with your loved one.)
This is the turning point when obstacles disappear and new things open up. (For example: When someone loses weight, they don’t feel they have to hide behind their family in pictures anymore.)
This is your why. Be brutally honest and deep with your story. (For example: Sally was happy to help others understand how to use technology, but it became exhausting when the requests starting coming every week…and she wasn’t getting paid for it. She was stressed out trying to keep up with everything, so she created courses to shorten the learning curve and deliver information more efficiently.)
Problems can be solved in many different ways. Why did your way work? Who can vouch for your way besides you? (For example: Because of high blood pressure, the other methods were not suitable and interfered with hypertension medication. This method takes this into consideration by….)
When people have common backgrounds, interests, or hobbies, they have more to work with to build a lasting relationship. This could be family, upbringing, hobbies, desires, and/or habits. (For example: Hiking, traveling, or taking the kids to Disney…)
Write a summary of how you work with people to help them. Include a call to action. (For example: My signature program…or this product coupled with my coaching services…Click here to learn more or have a pop-up that lures into a freebie or consult.)
Sally Hendrick has been dotting i's and crossing t's for quite some time in the analytical space of digital marketing. She's here to help you move past the overwhelm with marketing and advertising your digital offers.
Check out her free on-demand dollar-a-day ads training!