From paramedic to healthcare entrepreneur, Jennifer Carlquist is improving lives
When Jen showed up in my group with her cardiology course to promote, I was impressed! She had found a corner of the market that was untapped in healthcare by solving a problem that she has seen throughout her career that started in the back of an ambulance.
Today as a physician assistant, she is teaching paramedics and others in her field how to read EKG's by offering an artistic point of view of how the heart works. Now she's reaching more people by teaching through a digital course, and she came to me for help in promoting it with Facebook ads.
Hello and welcome to Social Media Traffic School with Sally Hendrick.
That’s me! I’m Sally, and today I’m wondering if you’ve ever wanted to create a digital course or online program….or maybe you already have created one, and when you started using it with your clients, you found out that wasn’t exactly the direction you needed to take with them.
Well, that sucked, didn’t it? You likely spent weeks or months getting everything perfect, too, and then you had to go back and make a lot of adjustments.
I’m here to tell you that you don’t have to do that anymore, and if this is your first program or course,...
Even though we've never met in person, I have noticed Kim Jefferson online through Facebook groups that I'm in, particularly Jade Jemma's group. I like the message that Kim has to share about health and fitness.
Kim's focus is on women over 40, so if you fit the bill, check out what she has to say. Don't mind me not being on camera. I was playing around with this overlay graphic that Cathy Nolan made for me awhile back.
When I met Melissa nearly 4 years ago in New York City, she was just starting her business after leaving her engineering career. We've kept in touch over the years as our businesses have morphed and changed. Never did I realize she would tell me she's now a voiceover artist.
I'm fascinated with her journey through career, marriage, and motherhood. I'm sure you will be, too.
(00:00) Okay, we're recording. Hey Melissa, how are you? I'm doing well, Sally. How are you? Oh, awesome. Now do you go by Melissa del Toro Schaffner or do you do Melissa del Toro or what? What's the, what's the deal these days? Okay, so, well, I started my business when I was dating my husband. So, or actually, let's see, we were just newly married, so you know, kind of like in that, in that part, like do I want to join my business to my relationship and use my married name or I want to just be my own brand. Like I have been for 30 some odd years, so I just chose to leave the...
Deanna came to an agency I used to work for to launch her business coaching program.
She had great photos, .....an amazing case study, .............had just bought some funnel software, and was raring to go!
It was time to truly live that laptop lifestyle and launch her $2,000 program to the masses!
Nevermind that she hadn't installed her Facebook pixel yet, didn't have it on her website either.
But she had over 5000 likes on her Facebook business page! ......with people from Bangladesh making up the majority .............and she had only 100 people on her email list.
Can you say red flags?
I raised my concerns to her and to the agency after my assessment of her digital credibility.
First of all, she wasn't having it. She knew what she was doing. She'd already run some of her own ads before (that "like" campaign to gain thousands of fans from Bangladesh that ruined her pixel data was the one ad she had run before). It wasn't so...
Somehow Pip Seymour noticed me in a group on Facebook and reached out.
I was like, "What? Another redhead in this online space?" And that's all she wrote. We met in person at Social Media Marketing World two years in a row, then we finally got together online for a formal chat about Facebook ads.
Have you ever tried Facebook advertising?
Ya know when it gets super confusing and daunting and you feel like you can't learn this stuff. Yeah, I've been there too and sometimes I still feel that way. So today we get to chat it up with Sally and learn all about Facebook advertising.
If you're new to Facebook advertising or you're just looking for those actionable tips & hacks that you can implement today this one for you. What to know what's important to know when trying Facebook ads? ---- Yup that's right we're going to take Look At Facebook Advertising and we have a Special Guest (more on that in a minute...).
This talk is going to be one of those talks you'll want...
Jennie popped up in my membership one day just out of the blue. She was a referral from an existing client (Thanks, Tamsen!) who had been singing my praises about the way I teach Facebook ads. It took a little while before we personally connected, but I am so glad we did!
What I noticed about Jennie is that she has this incredible personality, presence, and articulation that draws people in. Talk about a video star! I've been digging into her life lessons over on YouTube to see what content to bring to my audience, and I think we've found just the piece for you.
Take it away, Coach Jennie, my favorite Inner Critic Expert.
The Surprising Impact of the Phrase "NO MATTER WHAT!"
By Jennie Mustafa-Julock (Coach Jennie)
I wanna add three words to your vocabulary, "no matter what."
To-Do List Tips
Seriously, I want you to bust out your to-do list right now and look at it. Ask yourself if you can append each of those items with...
Introducing David Jacobson, Financial Coach and Accountability Mentor
When I first met David Jacobson, he came to me through a referral. (Thanks, Tamsen ) He had two amazing sites on Kajabi. One he was using to coach other financial coaches to have successful businesses, called Coach-Connections. The other is a perk for his CC members to be a client-facing network of financial coaches that clients can choose from to help with their unique situations. This is called Accountable.
This is niche coaching at its best! Everyone can offer financial coaching, but only the coaches with specific life experiences can identify with the clients of the same vein. It's a beautiful mixture of holding each other accountable.
Dave's had his coaching membership for over 10 years, but it wasn't until he started using Kajabi that he was able to see his ultimate visions come to life.
How to Use Kajabi for List Building and a Membership Site
According to Facebook, our online friendship began in February of 2016. I can't exactly remember what prompted our connection, but Bec Robbie, a native Australian, was living in Thailand at the time running an e-commerce business with her husband, and I was getting ready to launch my digital marketing academy for service-based entrepreneurs. I was very curious about her life.
We were in different areas of online business, so working together wasn't really in the cards at the time, but I was fascinated that she was living abroad completely independent of having a regular job where you go to an office every day.
I was still working as an actuary (fancy word for insurance statistician), but I was banking on my May 2016 launch to be the catalyst for leaving my 25 year career (and that's exactly what happened).
Fast forward to 2019. Bec has since divulged of her e-commerce venture and is now teaching online business owners to...
As a statistician, traveler, and puzzler, Sally loves to demystify Facebook ads for her students to take their businesses to the next level and beyond.
Automated lead generation is her thing. She'll help you get your sites, blogs, and funnels ready for massive traffic!