Get digital marketing right the first time!
Gurus out there are always talking about spending massive amounts of money to cold traffic to get people into webinars or on your list to download some piddly one page resource that creates a win.
Yes, I’ve touted the same strategies before, but I’ve changed my mind, as a woman has the right to do, and I’m calling bullshit on the same ole techniques and strategies of the 20-teens.
I've seen the evidence and know this overnight success is a unicorn.
It’s time to grow up and act like real businesses who don’t push get-rich-quick digital schemes, webinars that bring in loads of traffic and buyers (they’re dying, by the way), and slick upsell/downsell funnels with timers running out to get the best deal before it’s gone.
No. You don’t need all that.
It’s time to get back to basics and act like real businesses with real...
As spring is coming to an end, those of us who have been busy working hard in our businesses and shuffling kids around to get through the final days of school may not have had the time to do the proverbial spring cleaning that we all need to do.
In 2017, I wrote a blog post about spring cleaning your closets and your personal finances. The closet situation was more about my daughters, so when I dumped their entire closets out on the floor in their room to sort through and put back on the most needed items, we had quite the mess to muddle through.
Now that's a lot of clothes and shoes!
I traveled farther than anyone else to attend Elevate Live, a live event put on by women for women (there was one man) in the coaching space. Nearly everyone was British, so this Tennessee girl's accent stuck out like a sore thumb.
Gemma Went, the woman behind this event, is a leading UK business and mindset coach. This was her first attempt, and she knocked it out of the park.
My purpose in going to Sutton Coldfield, a tiny town outside Birmingham, England, was to meet with like-minded women in business who I could learn from and hopefully they could learn from me as well. It didn't hurt that the New Hall Hotel & Spa was an amazing setting for such an event.
With about 60 women in attendance, I was able to meet over a dozen of them and have deeper discussions with 4 or 5 of them. Sure, I could have tried to target these ladies in groups or online somehow with my content, but there's nothing like meeting in person...
To succeed in this world takes maximizing your potential. A life coach is professionally trained to help you reach your goals no matter what area of focus you need help in. The four (4) main areas to niche within are relationships, health, leisure, and career.
Covering all the bases at once is like trying to butter everyone’s toast. There’s simply not enough of you to go around to help everyone at the same time. Marketing is also much simpler when you focus on one area of life and go deep into that particular topic.
Choosing a niche is one of the most challenging parts of starting an online coaching business. If you are just starting out and you’re looking for a profitable niche, this list will give you some of the most profitable evergreen niches. Each of these niches is popular, and they will stay that way. In the social media marketing world, competition is good, because it allows you to piggyback on the success of larger sites and communities.
Anything that is repetitive in your business can be outsourced. The same goes for information. Anything you teach or require from your clients can be documented in a step-by-step format that helps your clients progress, saves you and your clients time and money, and with the right marketing could bring you a healthy passive income stream.
If you find yourself repeating things as a coach that you consider pre-requisite knowledge before you can help your clients achieve their goals, creating a course would give them the foundation they need to be able to work with you.
A course is a direction or route to be taken to achieve an outcome. It can be...
Nearly every client that comes to me wants to do a webinar where they'll pitch an offer at the end.
Nearly every client is disappointed in results....Not the results of how many signed up (we get tons of sign ups), but the results of how many showed up and purchased their offer.
Ultimately, we end up taking a different path to test the market, which is usually what I recommend up front.
But people are stubborn! They think just because Amy Porterfield has a gazillion people buy her program with her webinar formula, that theirs will bring the same results.
The difference between you and Amy Porterfield? People already know who Amy is. They don't know who you are....yet!
It used to take 7 to 12 touches before someone would do business with you. For digital marketing, it's more like 12 to 24 touches. That doesn't mean you bombard them with the same ads over and over again. You've got to shake it up and produce consistent, valuable...
Marketing is a scientific process that starts with theoretical ideas that must be tweaked and adjusted based actual results. Landing pages must be tested, reformatted, duplicated, and updated to find the right formula for every business. No two sales funnels are alike, and not every page, image, message or video resonates optimally.
Because the nature of marketing is so volatile, keep an open and flexible mind when crafting your sales funnels. The ebb and flow of the market is an ever-changing landscape.
Landing pages are anything from opt-in pages to thank you pages to webinar sign ups or sales pages. Think of a staircase with landings on it. Every time someone climbs a floor, there is a landing where they can rest or gather information needed before advancing to the next level.
Sometimes they remain there and never advance. Sometimes they leave the staircase altogether. Other times they move forward, which means they are getting closer and closer to buying...
There are 3 phases of advertising: Awareness (audience building), Consideration (lead generation and obtaining authority), and Conversion (nurture and sales). Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking up to a perfect stranger and asking them to join your $3,500 mastermind.
Imagine having a storefront. How do you get foot traffic there? You can rely on surrounding stores to bring traffic, put up flyers, advertise with billboards, use Facebook or Instagram ads, etc.
These methods of advertising are to cold traffic or audiences, those who may not know anything about you.
To translate this to digital relationships, these would be the people who are just seeing your Facebook ad for the first time or coming across your website somehow, either by...
So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where they belong.
"But no one is looking at my business page!" you cry. That's because you haven't given it enough attention or time to grow.
For those of you who have been posting away on your personal profiles for so long, and you've built up a fan base there, it sure would be nice if you could advertise to those friends, wouldn't it?
While you are building content and engagement on your business page, here's a workaround to get ads out to your friends that you've been interacting with on your personal profile.
Create a new business page. Don't ask anyone to like it. You like it with your own personal profile. Then when...