If you're a podcast host who wants to get more sponsors, guests, or attention, you must have a media kit.

What's a media kit?

A media kit is a collection of facts about you and your podcast that can be used to introduce yourself and your business to potential partners and sponsors. It's crucial that you do this correctly to ensure that you have a captivating, convincing, and effective media kit to raise awareness of your expertise and position you as a podcast guest and expert who should be interviewed.

In this article, we'll talk about what you should put in a media kit to help you get more podcast interviews and guest appearances.

Eleven (11) Elements of an Attention-Grabbing Media Kit

Let's start with the most important things. Your media kit should have the 1) name and logo of your podcast. It should have a logo that is clear and well-made. This makes it easy for possible sponsors and partners to find and recognize your podcast.

Next, give 2) a short summary of what your podcast is about. Point out what the podcast is about, what the tone of the podcast is, and who it is for. This will help potential sponsors and partners decide if your podcast fits their brand or audience. 

Next, 3) add a bio of each podcast host. Showcase their skills, background, and experience. This information will help sponsors and partners figure out how knowledgeable and trustworthy the hosts are.

Don't forget to include 4) how to get in touch with you. Include an email address, a phone number, and the handles for your social media accounts. Make it easy for possible sponsors and business partners to reach you.

In a media kit, relevant numbers are important. 5) Include statistics like the number of downloads, subscribers, and listeners to show your podcast's popularity.

You can also 6) include information about your audience, like their age, gender, and where they live. Testimonials from happy listeners or past guests can show how good your podcast is and boost your credibility. Social proof is very important if you want people to see you as a valuable resource in your field.

7) Including positive reviews or testimonials can help convince potential sponsors or partners to work with you.

8) Show off some of your best shows. This can show potential sponsors or partners what your content is like. Putting up examples of episodes can also help people find your podcast.

9) Add information about any advertising opportunities you offer, like sponsored segments, ad reads, or product placements. Make it clear to potential sponsors what you can offer and how they can work with you. 

In your media kit, you should 10) discuss any partnerships or collaborations with other businesses or podcasts. This can show potential sponsors and partners that you have a strong network and are well-connected in your field.

Lastly, if the press has talked about your podcast, 11) add those stories to your media kit. This can give your podcast more credibility and show potential sponsors and partners that you have been successful in the past.

In a nutshell, a media kit is a powerful and useful tool for podcast hosts who want to get sponsors, guests, or more attention.

In Summary 

Make sure your media kit has the name and logo of your podcast, a short description of it, bios of the people who run it, contact information, statistics, testimonials, examples of episodes, advertising opportunities, partnerships, and press coverage.

By putting all of this information in your media kit, you can show how good your podcast is and get sponsors and partners interested.

Here's an example of my podcast and online magazine that I use to entice sponsorship. I typically send this as a PDF, but this can easily be added to a link on a webpage to download.

Enjoy three months of funny holiday themes to help spruce up your content!

July Monthly

• Cell Phone Courtesy Month
• Dog Days of Summer Jul 3-Aug 11
• National Blueberry Month
• National Anti-Boredom Month
• Unlucky Month for weddings
• National Cell Phone Courtesy Month
• National Grilling Month
• National Hot Dog Month
• National Ice Cream Month
• National Park and Recreation Month
• National Picnic Month
• National Watermelon Month

July Weekly

• Week 2 Nude Recreation Week
• Week 3 Capture the Sunset Week

August Monthly

• Admit You're Happy Month
• Family Fun Month
• Dog Days of Summer Jul 3-Aug 11
• International Pirate Month
• National Catfish Month
• National Eye Exam Month
• National Golf Month
• National Picnic Month
• Peach Month
• Romance Awareness Month
• Water Quality Month

August Weekly

• Week 1 International Clown Week
• Week 1 National Simplify your Life Week
• Week 2 National Smile Week
• Week 3 Friendship Week
• Week 4 Be Kind to Humankind Week

September Monthly

• Baby Safety Month
• Chicken Month
• Better Breakfast Month
• Classical Music Month
• Fall Hat Month
• Happy Cat Month
• Hispanic Heritage Month
• Honey Month
• International Square Dancing Month
• Little League Month
• National Blueberry Popsicle Month
• National Courtesy Month
• National Mushroom Month
• National Piano Month
• Self Improvement Month
• National Sewing Month
• Whole Grains Month

September Weekly

• Week 3 National Indoor Plant Week