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Marketing Tools 🧰 for Your Stage of Business: For Coaches & Consultants

 

There are dozens of tools for online marketing, but not every tool is necessary for every stage of business for a coach or consultant

In this chat, Sally Hendrick, Exponential Marketing Strategist and host of the Exponential Marketing Club, and Sally Wadhwa, Tech Diva, discuss some of the tools needed for startups and for more advanced marketers.

Click: Software Your Need to Market Your Own Business

Podcast:

Sally Hendrick's Favorite Marketing Tools

Sally works with mentors, coaches, consultants, speakers, trainers, and locally-owned businesses that hold quality in high regard.

The following tools are her favorites, so check them out!

Ready to roll it all-in-one

These tools are great for building your website, blog, courses, landing pages, emails, and sales funnels, making graphic images and animated images for social media, and scheduling your social media posts.

Kajabi - business-in-a-box, all-in-one tool that covers website, blog, digital courses, landing pages, email marketing, funnels (or pipelines), tagging, and analytics. If you're selling your expertise online, this handles nearly everything you need!

Canva - graphic design software that's easy to use and provides templates and education on good design

Planoly - social media scheduling tool that covers Instagram, Facebook, and Twitter

Recurpost - social media scheduling tool that covers most platforms and rotates content

Patch it together

These tools are great to get going with landing pages and emails before you even have a website.

ConvertKit - email marketing software with simple and advanced features.

Leadpages - landing page software that makes it easy to create marketing pages to test offers.

Testing an idea

Sometimes it doesn't make sense to build everything out until you are sure what exactly you are building.

Mailer Lite - an email marketing program that has some free features

Facebook - Setting up a Facebook business page and a group is free. Use the features available to test ideas, such as a Social Learning group to teach something, public and private events to get people to attend online or in-person events, and the many features of the business page.

E-commerce

If you're selling physical products, Etsy is a great place to begin, but to have your own site, I recommend Shopify.

Shopify - an e-commerce website system with marketing automations included or easily added on

Sally Wadhwa's Favorite Marketing Tools

Sally (she/her) is an Online Tech Strategist and Tech Educator and has been in the online business space for over a decade. She brings a mix of mindset, business strategy, sales funnel strategy, online tech support and web development to her services making her stand out as a real Tech Diva.

Sally loves working with coaches and consultants, particularly the rebels, misfits, quiet and sensitive entrepreneurs, those who are the experts but hold back. She uses systems and tech tools to help them show up and make consistent sales so they can scale their business. Her knowledge of tech platforms is kept updated by learning about sales trends and new platforms on the market and is a regular beta tester for big-name platforms.

To get in touch with Sally Wadhwa, visit her website.

NewZenler - an all-in-one marketing platform that includes an integrated community and webinar platform. Still in beta.

ThiveCart - checkout software with converting checkout pages and affiliate marketing capabilities. Works well with Leadpages or other landing page software.

Member Vault - good for just starting out with digital courses

Transcript:

(00:02):

Welcome to the Exponential Marketing Club, where we talk about everything content marketing from just getting started with your business to growing a captivating presence with your website and social media and on to scaling with Facebook and Instagram advertising for exponential exposure and long-term success. Hi, my name is Sally Hendrick, your host and exponential marketing strategist. Let's get started, y'all!

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All right. Hey, everybody. Welcome to the exponential marketing club today. We're talking about marketing tools for your stage of business. This is really more for coaches and consultants though. It can apply to other people as well. Uh, we do have, uh, mentors and solo preneurs and entrepreneurs, and you know, other types of mentors that can benefit from this discussion. It's all about marketing tools. And again, I've got a guest here. Her name is Sally Wadhwa from the UK. And Sally, please tell us a little bit about you before I go into who I am.

(01:04):

Hi everyone. And thank you for joining I'm Sally worthwhile. I'm an online texture teachers at tech educator. I basically help entrepreneurs and small business owners. So who wants to learn the simplified approach to tech? Um, so they can serve their clients better with clarity and integrity and respect through learning about systems, um, sales funnels, like he,

(01:28):

Excellent. Well, I'm so glad that you joined me today. We have batted back and forth a little bit here and there on Facebook, but we've never actually had any real discussions yet. So it's nice to finally have that happening. Um, unless we've been in some online meetings with other people, I just can't remember us actually having, uh, a one-to-one. So it's really great to have you here.

(01:52):

Brilliant. Yeah, no, likewise. Yeah.

(01:54):

And the nice thing about the two of us is that we compliment each other in the way that I really focus in on the content marketing. That's going to really drive people to your business and to those discussions that you need to be having with them to grow those relationships. And then I have expertise in Facebook ads, very advanced, deep knowledge, because I was a statistician for 25 years for insurance purposes for actuarial science. And I found a love for digging into the data and reading the behaviors that come with those statistics and being able to tell the stories that come out of that. So welcome everybody. And I know that we'll probably have people coming in, um, as we go, because I do have some emails that went out and so forth. So, uh, but without further ado, why don't Sally, you start talking about some of the tools that are your favorites before we get into categorizing, which part of business therefore in hi, Samantha. Oh, shoot. Nevermind, bye Samantha.

(03:01):

Gosh, I have, um, okay. When it comes to discussing favorites in my head, I start categorizing exactly what sources are useful for, um, which aspects of my business and that's how I can narrow it down to my favorites for you. But stop me if I started the company overwhelming, uh, because they are a collection of tools out there. And, um, when we think about what we need to do the, um, the outcomes that our business leads, it's, we CA we can find, I mean, there's such fast choice out there. We can find a solution through a tech platform or the app. So the biggest actions I have in my business in regards to, um, say a customer journey and the journey they follow from entering your business through a lead magnet. Um, I would say from there, my favorite tools would be lead pages. Lead pages is a landing page platform.

(04:04):

It's just specifically for landing pages and, um, we can use landing pages for various things. So for instance, um, to, to, we can use some as a sales page, we can use it as a sign up page for a lead magnet notes of things. So when you, when you are looking at creating lead, sorry, landing pages, you want to have something that looks pretty slick, but can the has, um, information like straight to the point that is, I started with pleasing as you're scrolling down loads fast and has really good call to action buttons. So lead pages is fantastic for, for that. Um, um, very good. If you don't have any codec backgrounds, if you're not really good at design, because they have a special like template sheet communities, or there's a really good way to get online quickly, even if you don't have a website. So it covers a lot of areas, but lead paid it's paid. Um, however, it's still lower cost than hiring bids or other bits of other power, or, um, using someone to create a page of your website.

(05:19):

I like that you mentioned lead pages because excuse me, that was one of the things that I started with before. I really knew what I wanted and what I was doing. And I did have a WordPress site, but I want to, um, emphasize the fact that landing pages are meant to get people to take action forward. And Jay, a website that has like a homepage or an about page and a contact page and all these other things that is kind of like your presence online. And now there are ways to make it. So when people come to your homepage, that you lead them into your landing pages to go forward and take action. But if you're going to be running ads to something, to get more people to sign up for something that you're doing, you need to understand that landing pages are built a certain way.

(06:09):

They typically do not have menu items on them. You don't want to have extra places for people to click that sends them away from the main objective of the page you're sending them to. And that's something that a lot of people really get confused about. They think, Oh, I'm just going to run ads to my homepage. And I'm like, no, no, no, no, no, no. You're not going to run ads to your home page because your home page is kind of like the, uh, what would you call it? The reservoir that holds all of the links to the other types of content you have, and it will send people to go searching around and nosing around your basic, your online file folder, as I like to call it as opposed to taking an action forward. So if you're going to put money behind something and send people to a landing page, that landing page needs to be optimized for people to take the one single action that you were paying for them to go and take, or that you are, you know, asking them to take, if you're doing some sort of, you know, marketing through your social media or something else like that, it makes so much more sense, um, for that.

(07:18):

But of course there are other advanced things that we could go into, but I'm not going to go into that right now. So, um, when it comes to the, let's say that you're starting out and you're doing the lead pages, because I know that it is a lower cost tool. So it's not something like click funnels or even Kajabi or something like that. It is going to be something that somebody starting out can do and get a feel for, and test a lot of different things more easily than if they were, um, you know, once you have to have templates going in lead pages, it makes it easy for you to test, test multiple things so that you don't spend a lot of effort, um, building out an entire system that doesn't work from the get, go from the landing page. If you will. Now with that, what other tools would you need to add on to lead pages to be able to finish out the job? You know, like email and other things, give us a little bit more hint hints on that.

(08:19):

Yeah. Next step, um, leads us to an email marketing platforms. Now I have three that I recommend, and you will find the study with, with whenever somebody asks me about, about, uh, platforms. That's the budget always comes into this. And I think no matter what stage of your business, that's your, your budget for how much you spend doing your marketing or your type tools are very different, but it doesn't mean that you can't use the systems that they, they can't be implemented. There is always a tool out there, and sometimes it will take searching to find for your budget. So my three email marketing platforms I recommend are for someone that's just starting out, maybe only has one list, um, one lead magnet, and just really getting to learn about automation would be, MailerLite the reason being it's it is free. It's free up to a certain number of subscribers, but as you are a start up and you're getting started with online business, there's not really much that you need until you really start segmenting your audience. Um, adding tags. I can go further down that email marketing journey. So maybe the light as my first recommendation,

(09:38):

I've, I've heard of that. I've never used it, but I have heard of mailer light.

(09:42):

Yeah. It used to be, um, may MailChimp, I'm sorry. They're two different platforms. What the favorite used to be MailChimp, but the MailChimp, um, artists on that, you made a restriction that you could only set up one list and you separate people by tags. However, the beginning tags, understanding tags, understanding definitions of sequences of automation is just so much more for a startup to learn. Um, um, when they're just starting out, they're really promoting themselves on social media more rather than leading into email marketing. So, yeah. Um, that's why it's made the light now. So secondly, I would say, uh, the second one is convert kit now convert kit. Um, they, they just started a free session about 12 months ago, but they are a paid platform. It's about $29 per month. Um, it's brilliant for, if you've got a few lists, you've got free, a few lead magnets out that you're really into, you really need to start up this point of your business and start looking out, um, at your data and your convert kit makes it really easy to analyze what emails are being opened, what clicks are happening within your emails.

(10:59):

And, um, you can set up a number of automations and they made that tagging system really simple. So for something who is properly a year, rent has a number of lead magnets going out and really interested in, and actually starting to scale, starting to get out there more and really focus on the email marketing as a audience building tool I would recommend using ConvertKit.

(11:27):

Now at this point, if you're using convert kit, you're obviously spending a little bit more money. One of the things that I did, I started out with MailChimp and then I moved into convert kit. And because I am rather techie on my end of the business, that was kind of how I started in the business. But what I did was I actually offered training people who were using MailChimp. I told them the advantages of moving to convert kit, and I taught them how to convert their lists over. I did like a three or four week series, and I ended up getting about 10 affiliates that way. And so I've been making money for the last four years, just on people who came to those particular, um, sessions that I hosted. Uh, so here's, that's something that I don't know if you've ever thought about doing this, Sally, but if you wanted to, let's say help your clients, uh, build their list so that your commission on convert kit would grow.

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(12:38):

You could help your clients who may not be as tech savvy to actually go through and teach them how to convert their lists over or how to get started with something like that. Um, so that you can have your tool get paid for, and anybody could do it, which is a really great way of making some money right out of the gate. That as long as people are growing their businesses and they keep the software, you're going to continue to get that commission all the time. I don't have a ton of commission coming to me every month, but it is about $200 every month for the last four or five years. And so I would say that's nothing to sneeze at. You know, I don't want to give it up.

(13:26):

Yeah. That all, I mean, a lot of these tech online platforms do offer affiliates and they, I mean, each, each platform maybe you'd need to have different requirements in order to join that program. But the convention, they make it very easy. It's like if he used us and he love us, recommend us and we were bought you.

(13:48):

Yeah, exactly. And I think you get like 30% of the price as commission. So that's, it's pretty, pretty nice and you'd get it forever as long as those people keep paying for it. So I wanted to bring Alex and Steve up, if you want to, if you have questions or anything, I'm going to invite you to come up and tell us what software you're using, like what stage of business you're in. And, um, and then we can start speaking towards, towards that end, because I think we all use different software. So, um, I would love to hear from you now, Alex, I know you use Kajabi because I use Kajabi and I have a feeling that you probably found me through some sort of Kajabi connection, cause I've been active over there for several years.

(14:34):

And it's interesting because, you know, I, I have been looking at booth in a mailer light and convert kit and was actually going to start with Mayer light because it is less expensive. But now that I know that convert kit has a free version, look to see what the

(14:52):

Numbers are in that. And, but, uh, I watched a video. I don't, I don't remember, um, I think it was Graham Graham Cochrane and he was talking about in Kajabi learning how to use a tagging system in Kajabi. And then also, apparently in the last couple of months, Kajabi has put a little bit more effort into their contacts, kind of looking at it more like a CRM. And so, you know, it's like, do I, do I do tagging of both, you know, Kajabi N up on converted or do I just get a convert kit and rely on that? Or do I stick with like a jobby, uh, tags and do my best until I grow out of it?

(15:41):

Well, what is it that you're doing in Kajabi? W is there something that you're wanting to do in Kajabi that Kajabi can't handle? Because I don't use anything except Kajabi.

(15:54):

Yeah. Okay. Well, that's good to hear. Um, no, I just need, I think the main thing is I just need to learn more about it. Um, I find tags and triggers those kinds of web hook things. I'm talking to like a non-gender cause I'm not attack, but, um, I find it very confusing because like, if it Kajabi, if I just want to email three people that recently came in and, you know, came from Facebook and was in this group and this group has been talking about a particular subject and I know they came into my training because of that. I'd like to segment them out and just do a special email to them, but I don't know how to do that yet.

(16:42):

Well, here's the thing. If you add in another piece of software to Kajabi for something like that, that Kajabi already does, you were adding another layer of complication in the tech. So you're going to have to tag them no matter what, no matter which list they come into, whether it's convert kit or Kajabi. The difference is is that, yeah, it's not that convert kit does it better so much. It's just that you're missing an opportunity in Kajabi that you could fix on the front end. So whenever you go in just to go, I don't want to go too deep into tech on this, but anytime you're using a, an email program and you have a form that people are going to fill out so that they end up on your list, you use that form as the starting point, and you add the automation to tag them inside that form. And that's where you would put the tag like Facebook group or whatever it was that you put out there to get people in. And that will help you indicate who it was. Now, if you have to go back and because you didn't set it up to begin with that's okay, go get it set up for the next time and then go find the three individual people and tag them manually with that new tag that you've added to that intake form where people are coming in.

(18:08):

Yeah. That makes, that makes a lot of sense. Thanks for clearing that up. That's very helpful. So these, how do I, it,

(18:15):

Hey, Steve, hi, Steve. Tell us who you are. What do you do? And what have you got, do a question around?

(18:22):

Yeah, so I, I work in the healthcare field as a cognitive hypnotherapist and I largely see people who've got, um, issues that are stopping them from making progress in their careers, which is a special interest of mine. And I'm based in Westland and not a million miles away from salad, by the way. Um, and, uh, lucky to see you all on the call today. Um, I'm really enthusiastic about MailerLite and do the one. I, I find just incredible his book, like a boss. So I'm probably going to say things now, which give a sense of, you know, working on a small scale. So I'm seeing clients on a one-to-one basis and the two words which are really resonating for me in terms of what I think I need to do this year. And moving forward is, is increased visibility. And then basically find out where my ideal clients hang out as well.

(19:18):

They would be largely women in the workplace who feels stuck with their careers of not being good enough, um, kind of typical imposter syndrome, even though tend to avoid using that label. Um, and where I'm at the moment, I'm kind of, I've got a list in front of me. There's five buckets. I've got a, um, an email course by may the light in development. I've got a webinar under my belt recently, and I'm looking to do some more and most are trying to build a community on Facebook, um, in a Facebook group, which again is all around, um, helping people to be happy with who they are and be more authentic, et cetera. I'm also thinking of doing a Facebook group course. So my self-diagnosis from just talking to you and hearing myself talk is focus. And, um, I I'm quite techie tacky in terms of enthusiastic and determined, tacky, um, in terms of competence.

(20:20):

But, um, yeah, and I go back to your point, Sally, Sally Hendrick, the, the kind of things around the lead, uh, the landing pages, which I think I could take up a bit is around the call to action. So, um, I'm using the MailerLite, um, sites, which are the landing pages within beta. Those never used lead pages, Sally w but yeah, maybe like seems to be like a really, really good one-stop shop. Um, but I guess it's, it's a focus for me and, and really finding where am I going? How am I going to get to where I need to be in a shorter time as possible?

(21:04):

So let me, let me ask you, Steve, what is it that you, your clients are going to achieve once they work with you?

(21:14):

Yeah, so they'll, they'll have a greater level of belief in themselves. They'll, they'll have more self-confidence. Um, and I, I tend to frame things in the, in the positive rather than in terms of what they lose. So they'll, there'll be seeing themselves as, as better than they truly see themselves currently. Um, they'll, they'll be able to take positive steps in their life, overcoming some of the emotions associated with not feeling good enough for that kind of anxiety, et cetera.

(21:50):

Okay. And so you're talking about people who are women in the workplace, and that's going to be obviously a lot of women. So, uh, finding groups of women who are already, you know, communicating on some sort of level is going to be key to try to infiltrate into, obviously if they would allow the men in which I think that they would, uh, usually they do,

(22:18):

Because it's, you know, especially in the context of what we're faced with in the UK at the moment. Um, but you know, it's global, isn't it? The, the fact that women have to be seen as four, four times better than a man to be considered as equal, which is horrific. Um, but the, yeah,

(22:38):

Yes, yes. And, and speaking around that is very important because that's going to draw people in on the emotional side of it and then turning that around into the positive is going to be key as well. So if you were talking, you mentioned about doing some sort of Facebook course, are you talking about having a group that's like a social learning group that has the learning units in it that people can follow along?

(23:05):

Yes, absolutely. And my initial attempt at that was to go from, um, a longer duration, maybe over the course of a month, which I think I've since realized is, is, is quite a big ask when you're in the testing phase, maybe, maybe talking in terms of a week or so.

(23:22):

Yeah. When you're first getting started, one of the things that, uh, people like to do is they, they put these tips and tricks out there online. They, they start those conversations, they start building up a little rapport with people, and then those people start coming back to you. And so they're following you through social media. Maybe you are even coming in as a guest speaker on other groups, which can really helpful go find people who have the same audience that you're looking for, but they do something entirely different, but this would be a nice, like, Oh, we've got special guests, Steve coming in to talk to us about this, that and the other. And the other thing you can do is, um, too, you can do like one-off workshops. You could do to a two hour thing. You could do a webinar, or you could do a five day challenge going much beyond that in the testing phase can be a little bit scary, hairy, you know, airy, scary if you will, because you're starting to put a lot of effort and resources into something that you're unsure if it's going to work.

(24:24):

Yes, absolutely. And don't be afraid to charge for a workshop. You know, you can charge a very nominal fee to get people in. You can charge us $7 to get people into a webinar and then, you know, say you'll get the replay forever. And that sort of thing can be, um, a lot better. It gets, it would cost you money, you know, more money and effort to get people in there. But when you get somebody to give you even $1, they're like 16 times more likely to buy from you in the future. Hello, Susan, if you want to come up and say, hello, we're talking about marketing tools and love to have you come up. We're a small group.

(25:07):

I think that brings us like nicely into a little conversation around, um, your client journey, um, when you are. And so he's completely right when you are selling, when someone's coming and you see your business group purchasing some land, a house, smaller heirs, um, they, they become a warp quality politics. They become easier to that chair. They become easy to communicate with because they've purchased to actually, to actually hear from you, which helps bring that a bit built up that trust and getting to know you and the way that you teach them very, very easily, rather than, um, constantly going out to cold audiences. I say with our, with our marketing focus, it, it should be on the cold audience and also equally putting an effort into our warm audience, being our past clients. People who've have spent money on us and a low cost, maybe people, um, who've been who've, who've already been in our workshops. And so on that two bits of marketing streams that need to go in the hands and hearts and steel business works with face of them.

(26:21):

Yes, exactly. Steve, anything else that you want to ask about? Or, you know, do you

(26:29):

Thank you both for that. That was fantastic. I've got lead scribbles here, which is always a good sign for me that I'm picking up some real nuggets. So that that's, that's great. Um, sorry, you just talked about the cold audience and, um, you know, in the groups that I'm

(26:44):

Already part of that work groups, et cetera, Facebook elsewhere. Um, the challenge I'm really finding is when I'm, when I've tried to go to the cold audience via Facebook, very mentioned of anything to do with health care. When I boost the post, if I make a post, which I boost and pay for the boost, I'm not sure if that,

(27:06):

Let me caution you about boosting don't boost, unless you know exactly what you're doing on the backend of Facebook. It is not. Yeah. Yeah. It's not going to help also, you have to be very careful what you talk about in your copy. Um, you are not allowed to advertise anything necessarily around medical or healthcare. You have to be careful in the way that you word things. And, um, that's going to take that takes experience and take takes knowing what you can and what you can't say. You can read the Facebook policies to see what's allowed and what's not allowed, but it, you don't really understand until you go through the pains of having things rejected.

(27:51):

It was policy's already Sally and, um, Sally's would be really interested to know if you, if you were going to a cold audience on Facebook, um, as well on that at the moment, talking about that platform, how would you go about, um, reaching out cold, avoiding boosting?

(28:09):

Well, it's not that I'm saying avoiding boosting. I would say that if you're going to run ads, you need to get inside the system itself to run ads. Because even when you get into the business manager, there's a lot of technical things to do first and you can choose your audiences more carefully. You can, um, also, uh, choose the right objectives to reach the right people, your, um, your audience construction, just to give you an idea can be so much more dialed in and advantageous to people who were going to actually take action towards what you're doing. Um, it is impossible to, to choose the objectives, to get people, to sign up for something when you do it from the boosting side of things, the option is not even there to choose the right objective for that. Um, now, as far as like building up audiences on online, you can run ads for like a dollar a day for just getting engagement on your tips, posts, just growing people who see you all the time and start interacting with you.

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(29:17):

And then when you're ready to pitch something that they actually take action towards you go into the ads manager and you can run ads to them to convert them into a webinar or into a challenge or something like that. It's a lot more complicated than people really think Facebook makes it look so easy. They give you that pretty little blue button and say touch. And it's like, they're really just opening their pocket and saying, put money into it. And you're losing the money as if you toss pennies in the ocean. So it just makes it really difficult unless you understand how to take it to that next level. So I've really think that it's more important to figure out well, what is the content that you're going to be putting out there? What is it that you're going to be? How are you going to connect with people, not just on the level of what you do for your business, but on some sort of personal interest level as well, because that really helps solidify those relationships.

(30:17):

People like you when you have similar content or common interest, if you will. Um, so there's just lots of, lots of different things that you can go into. Um, I am going to be just so you know, Steve and Susan and Kimberly, I'll get to you in a second. Um, I am recording this and so it will be in a video with, it's not us talking, but it's w we'll be on an audio and it will have a transcript of this exact talk. So you'll be able to go back to those notes. And, um, and so I want to welcome you to do that. You can head over to my Instagram. Now, if you want, and P to send me a direct message on my Instagram, if you just go into my profile, scroll until you find my Instagram or get on my list or whatever, you're going to end up being able to get notified that this is ready and available. Um, now before I move on, Steve, did you have anything else you wanted to add real quick before I say hello to Susan and Kimberly?

(31:21):

No. Nothing, nothing at all. Thank you. Just to say thank you both to the two Sally's and, um, yeah, I think the one bit that's missing for me still is the, how, how to, um, uh, choose an audience in front of the book. But I'm trying to hear what you're saying,

(31:36):

Messaged me. I'll send you a blog post on how to do that. Um, I've got one on my blog and I've got a lot of great information and if you wanted to move forward, um, we'll just talk from there. Okay.

(31:48):

Fantastic. All right.

(31:50):

Thank you, Steve. So glad you've got to come. All right, Susan. Hey, you popped up here next. How are you?

(31:58):

I am well, I am well, I, uh, whenever I see marketing tools for your stage of business for coaching is like, all right, well, this is my job. So it's, um, it's all about this going on light. That's why I find it really tricky. So, um, the thing is I have lots and lots and lots of knowledge and the careers advisor. I, I talk, I teach, I, I kind of in the movement and suddenly I've got to try and contact people and all these different social media platforms using technology that it's like. And so I think the thing for me is I'm one of the other tricky things for me is that my client, the past on me, I'm trying to talk to our parents. So sadly, it's not really obvious photo PM's click here. I feel like I'm coming at this from lots and lots of different ways.

(32:58):

And, um, you know, I just get really overwhelmed with the technology. When I started, I had a nice idea that, you know, I really want to pair some teenagers to get the base crucified when the was closing down. And I thought they did this information more than ever. So I don't know, I'm so joined the room, but I, I'm just sort of really keen to hear people's advice about how to target parents per se. But I think also, um, I'm keen to kind of understand, um, you know, what is going to meek a post stand out, you know, like I go to all the effort to try and do something and I just, you know, as the yolks are labeled these little five people likes it. So I'm like really, really don't have to, is it worth it? So a pet talk, please. Ladies B um, any advice and targeting cadence. Thank you.

(33:55):

Well, thank you so much for, um, telling us a little bit about what you're doing and what you're struggling with. Um, first of all, are you talking about like, you're just, you're playing social media posts, like on Facebook, Instagram, LinkedIn, what is it that you're talking?

(34:12):

And so I'm looking at my Facebook and Instagram. I do. Okay. On Facebook. I'm trying to build my audience, the Instagram, and I'm also trying to work on Twitter and LinkedIn. So, you know, I, I, um, I can report just posts to LinkedIn and Twitter, and I just post the same thing a game, but the game, or is what is interesting content on Facebook, on Instagram, what works gets people stopping?

(34:40):

Honestly, it is being authentic. I think obviously sharing tips and tricks, but also sharing your personality. I think it's, I think our personalities are very powerful. And I think that sometimes we tend to be afraid to show that, and we like to hide behind logos and logos and our expertise, but people are on social media to be social and social connecting and networking, uh, works the best. Even when it comes to the people who were doing the most expensive ads in the world. I will tell you that the overly produced videos versus the social right out of your pocket, uh, videos, the ones that are the genuine person, connecting with their audience perform 10 to a hundred times better as far as how many people re are reached and interact with the post and actually take action forward on it. Because they're looking for real people, not bots and not TV commercials. So that's,

(35:46):

So that includes finger-pointing Sally. Cause I keep seeing all this finger pointing on Instagram. Does it actually work? Do you know when people sort of pop up, I guess the music go, Hey, and they pop to all this information. Like, I don't know. Right? So I've got, I love that. Sociable connecting authentic. What? Give it to work. What's going to get me people stop scrolling and look at my stuff.

(36:10):

Well, the thing is, is that consistency is key. Finding a place where your content is starting to resonate because you, you do have people showing up and starting to follow you and then connecting with them. If you are connecting with people authentically in the private messages or in the comments below, that's also going to help because it triggers. They're like, Hey, she's paying attention to me. Or, um, Hey, she answered my question. Now it depends on what platform you're really wanting to engage on. That's where I would focus. So if you want to engage on Instagram, then focus on Instagram. If you really want to engage on Twitter, then you need to personally be engaging with these people on Twitter, just pushing your stuff out there to the world, without adding the engagement component to it is not going to work to get people to take that next step with you. So that's where you've got to focus instead of worrying about, let me be everywhere, figure out where you want to be and go deeper into it.

(37:20):

Well, essentially brilliant when you see it. That sounds really brilliant. Yes. Yes. Engage, engage personally.

(37:29):

Yes. Engage personally. I mean, there's ways there's tricks to learn. And when you're engaging with people authentically, and you're not sounding like a robot, people will take notice of that. Even if they don't answer right away, people are shy. People are funny. It's okay. And don't worry about that sort of thing. Just get in there and have those genuine conversations without a word, vomiting your business all over them. Save that for your profile for your posts, for your reels, for your IGT V stuff, be personal in there, but then save your business stuff for them for when they're ready to go check you out, you be ready for them. That's where you're going to have the most success. Now, as far as like tools go, we didn't really get into what tools you're using at this point, Susan. But I do want to let you know that Sally Wadhwa above me is very much, uh, knowledgeable about lots of tools that you can use depending on the stage of business you're in. And then Kimberly who's right beside you in this room. She's also a tool techie tool gal. I want to say, Hey Kimberly, thanks for coming in. You were, you were always around and I love it.

(38:42):

Well, I'm always interested in being approved in the room there. Everybody who's never met Sally before. She's an absolute genius. Um, especially with Facebook ads and just marketing in general. So like, you definitely want to tell her social media and hanging out with Sally. Can you say my blushing up here for advice is gold, but yeah, like I agree. So don't worry about being everywhere that you say you're already on Facebook and Instagram. So like go crazy on Facebook and Instagram. Talk to people, go live, um, all the like videos really, um, thing right now. So go live. Um, and, uh, there's yeah. I don't know what you're using it, but, um, there's so many tools to help you do everything more easily. It doesn't have to be Hartford. And I let like stocks that I love tech. Um, so hi, I'm Kimberly. I am a certified online business manager and a tech addict and, uh, love, love hooking up people's tech and getting no other processes automated.

(40:01):

Yes, I can attest. Kimberly is a tech addict. So is Sally and I am too, but I have to say that after a while, I got to where I couldn't teach the creative side and the advertising and the strategy side, and also the tech and so on and so forth. And I ended up moving towards Kajabi, which is a little more expensive when you first look at it. But because it's an all in one system, it eliminates a lot of the headaches of having to integrate various pieces of software together. And once you kind of understand the whole email sign-up process and the tagging system and how to make the pages, you know, line up on your website, it really makes a big difference. So, um, that's just my favorite, but any, you know, I work with people who use all kinds of tools, so it's all, it's all doable, it's all available.

(40:57):

But I think that it's important for you not to be afraid of the tools that you get and get into, uh, get in there and figure out what they can do and what the capacity is. And don't be afraid you're going to break it. You can always undo things. So there's always a help desk somewhere. And there's always a person that can help you like Sally or Kimberly. Who's going to pull you out of that hole of making you feel inferior. Uh, just don't be afraid of it. Um, and when you you'll outgrow tools as well. And so

(41:29):

I was going to ask the best tools posting

(41:34):

On, on, on social media. Do you, do you recommend Sally? I can believe it. Do you regulate a particular like just later or is it what, what's the best tool for Kayla set myself up really easy to, to,

(41:52):

Well, it depends on the, go ahead, Sally. You answer that question. Yeah.

(41:55):

So platforms are here, mostly are up for me. What's the main focus that you have. I feel like I'm doing okay on Facebook. So I post on Facebook cause I understand that probably the beast and I'm really trying with Insta and I know they're connected, but I feel like I do Facebook. And then it's just the afterthought when I want to actually focus on Instagram because I feel like I've falling behind with that. So for instance, my main one, I'd say, yeah, that answer. So I'm currently testing out, um, Instagram platforms at the moment. So I'm kind of in between my scheduling. So I am currently using tailwind for Instagram. So I use tailwind for Pinterest and I've seen you love it. Um, and I thought they, they released, um, tailwind for Instagram and that was a special offer. So I thought I'll patch then and give it a go so I can recommend it to people.

(42:48):

And, um, they have a, uh, a program that actually selects tags, biggie, sorry, hashtags, depending on the content of the caption. And, um, that was the main selling point for me, but it's not been that great. Um, so otherwise the best thing about the other good one good thing about tailwind is that it's easy to navigate and it also schedule stories. Um, so if you're into using your stories, you can, um, you can create 10 visual templates and create ones that will go out on certain days. The other one is planning only that, um, I've tested an ID like, um, so that one is it's really, really easy to navigate. The price point is, um, is much better than, than tailwinds. And you can it's, you can see your grid for you, um, and suggest them for that one. As you just get egg, getting into things that might be a good one for you to use.

(43:50):

I agree with you there. I use plantarly myself. Uh, Sally, thank you for mentioning that. I also use tailwind cause I've, I've hired someone to do my Pinterest for me and they use tailwind, but as far as Instagram goes, I schedule everything on planning. I've got everything scheduled out through the end of April. Um, it also, when you pay, you can do a free part of it, but you can also upgrade so that it, it will post out to Facebook and Twitter for you as well. Um, though the Twitter combination, for some reason, hasn't been working lately, but I don't really use Twitter that much. I just kind of use it as a Hey I'm there, but I don't really interact with people over there. So I'm not. Um, but there's so many different tools and it does really matter as to where you want to focus your attention on which social media platform before you choose the tools. So, um, what we, what Sally just said about tailwind and plan only is good. And then also later I've heard good things about later though. I don't know anything about it.

(44:53):

I love using content studio.io for, um, hosting. Uh it's for Facebook, Instagram, Twitter, LinkedIn interests, pretty much all of all of them. And, um, it can evergreen your posts so that you're a blogger. You can stack your posts to go out every week or whatever in a cycle of like a pretty Edgar and everything. So it does everything that most people get two or three tools to do in farm. And so it's much less expensive. Um, uh, yeah, I use it for my clients in South, so just click them.

(45:38):

Nice. So content studio.io. It's another thing to look at and something else I've looked at before is RecurPost. Um, that's something I've used. It's very similar to smarter queue. Um, I don't remember the price levels on those, but I've just gotten to the point lately where I really focus mostly on Instagram and Facebook. And so that's where I am, uh, with plan plantarly. So about any other tools, is anybody want to talk about more advanced tools like for your website, for your blog, for, um, for your pipelines or funnels, if you will, if anybody has any questions around that, um, we can go in that direction or whatever.

(46:22):

I just had one question for Kimberly is w I've been working with some of these social media management tools. And why I have found is that it's, you know, to post on your actual page it's okay. But to post in the groups, that's where I get, uh, the groups I get confused. So like with Facebook, you can't automatically post to a group you have to meet. I think you have to manually do that,

(46:54):

Actually that's for, if you're the administrator of that group, you can schedule your post into your own group. If someone else administered as a group, you have to have permission. Um, you would have to be an administrator of that group and have permission to schedule something like that.

(47:15):

Yeah, that's, what's so hard because like with, uh, I have a lot of, uh, inventor groups that I'm a member of, uh, you know, just go in there and post, I can post stuff, but to put it on a schedule or that's, where were the tricky

(47:30):

Part is. So I have to manually push it from my page to the group.

(47:36):

Yeah. But the thing is, is that when you do scheduled posts into a group and you're not the administrator of it, your posts will look spammy. And if your posts look spamming that people will start to ignore them

(47:50):

That, okay. Okay. Don't do that. Like whenever you have a blog post, don't just automatically go around to a whole bunch of groups and post it. People are going to ignore it and then you'll probably get vanished. Oh, okay. Good. So start a conversation that happens to include what you wrote about in your blog posts. That's a really great way to engage in groups. So, um, you know, there's Tali was posting about Facebook ads just to use a really basic idea. Um, she could post, Hey, who in here is using Facebook ads or something like that. Or, um, I just started doing Facebook ads, you know, what are your best tips or whatever. And then you could share yours as well. Or, you know, you could share, if they're asking questions, you could share your blog post in the comments. If that group allows links, a lot of groups don't even allow links now. So you could say like, if you were giving good advice or talking about really good things, they would look you up and make sure mixture that you have at the top of your profile, a link to your website when they look at who is this lady. Cause she she's, I know this is great advice. They can go to your profile and go right to your website. That's how, that's how you, that's how you talk in groups and get actual people reaching out to you because yeah, yeah.

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(49:22):

I will tell you that, like in the Kajabi group, people will ask questions around Facebook ads. And so I will go and I will look at the other answers people are giving, which usually people will be kind of vague with their answers. And so what I'll do is I'll be like, well, here's some of the things that you may want to consider, like a, B, C, D, and you know, and it's like really good advice that advances them as opposed to just barely answering the question. And sometimes I'll even put a blog post there that's from my Academy website in which people don't necessarily tie me to that website. I'll say something like this blog post right here really demonstrates this better than I'm saying it in this comment. And you wouldn't believe how many people I've had sign up for a call with me because of stuff like that. I don't even post or even answer questions much in that Kajabi group anymore. Because when people search find things, they'll see my big thick answer in the middle of the comments with the link. And then, then next thing I know they're booked on my calendar.

(50:37):

Yeah. I actually, that worked for me the other day. I got a brand new client just commenting on somebody, just helping somebody with some advice. And then all of a sudden she contacted me. She says, can we set up a call? Boom, I have a new client. It's amazing.

(50:51):

Exactly. And it's beautiful to do that. And the nice thing, here's some, a little trick, a little techie trick that you can take with you. Um, if you're, if you go into the search bar on Facebook and you type in some of the keywords of things that you can answer questions around, you will find where people ask questions in the groups that you're already in or from the friends you already have, and you will be able to see what they've posted. And then you can go and add your answer to it. And you won't necessarily have to go searching for it in side a group through the posts. You're literally putting your keywords in the search bar and Facebook is bringing you back. All the things that you could potentially go comment on.

(51:40):

Wow, that's awesome. Yeah. This also takes us to, um, what Steve was mentioning earlier in regards to having his own Facebook group to grow, but going into groups that are already established and using that keyword search the search tool to find paste and find out what people are talking about and then commenting there. Um, isn't necessarily another way to grow a group, but it's a way to actually grow your audience and peep people to find out about you, click on your profile to then look at your details and your groups are advertised on your own profile.

(52:24):

Exactly. So if you've already got your Facebook business page ready to go, it's tagged on your personal profile so that people will click and get over to your business page. And then your business page has a call to action to join a group or to visit a landing page on your website. If you're ready to take people in then going out and answering those questions just makes that so much easier for people to find you when they go, Oh, Alex sure is a sharp lady. I really want to know what she's doing, or Steve's got some great information or, Hey Susan, thanks for this. Or Kimberly is gut. Oh, wow. I love that tool. She talked about, I'm going to go find her now, just make yourself easily find-able and make it. So it's easy for people to click around and find, uh, information from you so that they will. First of all, I like to say, they're going to, if they ever touch your website or they ever touch touch your Instagram or your Facebook business page, I've captured them in my little snare because I have tracking on my website and Facebook and Instagram already track the people who come to our stuff. And because I run ads, I go and create audiences out of those people who already interacted with my content. And then I can send out, um, something, a little jucier for them to go click on and sign up for.

(53:48):

Yeah. Then leaks to this is all, um, big box thinking. And it's the way that as business owners, we need to think about what we're putting ourselves up when we're trying to market our business. I know this moves a little aside from, from tools, but it's all about our customer journey and how they, uh, how they enter our, our business. And then how we re target that make the most of the, of these clicks of that data that we're reading that we're seeing, um, and, and getting them to, to, you know, guiding them where to go. We need to make, we can make it very obvious for them by, by using tracking by, uh, by, um, by looking at again, our email open rates, what kind of content are they most are they're most looking for at that time, because ultimately we want to make sure what we are selling when we do do our call to actions that direct to a product device is something that they need at that very moment is something that's on their mind there that, and then saw tools and, and the, the systems we put in place that help us do these things more easily.

(55:01):

Um, and for anyone that he is who hasn't actually got there, that lead magnet and landing, or isn't using a landing page to grab an email address, um, that should really, really be your first, your first action, because it also helps you when people are looking up, but what you're doing, but you have some way to catch them through emails, because then that's continuous metric. That's a platform and not necessarily a platform, but that sort of list that you own. You're not relying on algorithms that people see your posts. You're not, you're not relying on, um, on how many people are entering your Facebook group. Oh, well, those audience, this isn't a tiny, separate audience that you could build that you have more control over.

(55:48):

Yes, but also, I don't want you to get overwhelmed because, you know, first step is your social profiles need to be filled out all the way so that people know exactly what you do, who you serve and show your personality and your branding, you know, your colors and your, your style and keep that consistent everywhere. And when you do, then they recognize you over and over again. And then that lead magnet. So if they're wanting to leave the social platform and come to you to your website, to your email subscription list, then that is that next more intimate step towards you. So just know that you don't have to have all the bells and whistles put together right away. Just, just make it easy for people to find you. And you will start to figure out, Oh, this is starting to get really cumbersome. I'm getting a lot of messages on my Instagram, and I need to be able to get these people somewhere else.

(56:52):

And I need them to see my newsletter. I need them to read the blog post that I wrote or whatever that may be. And that's when you start growing into the more automated things and start using more tools to make it easier. And, um, and that's, that's what makes this really, really good. And in the beginning, it feels so overwhelming, but just know that you just get your profile set up and don't be afraid to be yourself and, um, and move people in towards you, whether it's through the groups or through a call or through messaging, just get started. All right, well, let's, let's go ahead and wrap this up. It feel free to go to Sally hendrick.com and take, take some pathways over or go to the Instagram and message and say, you're ready to see some of the things that we've got and let's have that next conversation. Okay.

(57:51):

I love that. You both called Sally the two Sally's yeah.

(57:54):

Yes. We should have a little show, right? The Sally and Sally,

(58:01):

Everybody else will be sure to meet you all. It's been really great. Thank you so much, so much value. I loved it. Great.

(58:08):

Thank you so much. I really appreciate it. Thank you all very much. It was very entertaining. Awesome. See you next time. All right, bye. Thank you for listening today. Now, head over to Sally hendrick.com forward slash clubhouse to participate in our live and recorded events. Thanks for being here.

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