Trick or treat! Three tricks to make your social media stand out
Stay on-trend and stand out at the same time
Every month I teach my students something new to incorporate into their content. Sometimes it's the latest tech tool. Other times we talk about eye-catching graphics or persuasive copywriting ideas. That's not all though. We think way beyond pretty pictures by adding meaning to everything we share.
If you want to stand out from the crowd, consider these tricks.
1. Use your logo in a fun and memorable way
Having a button-sized logo is important. The full logo may have your company colors and name on it, but you need something that fits into a square or round shape for social media graphics and profile imagery. Consider using your logo as a bullet point icon when making a list, or use it as your favicon that sits on the web browser tab next to the name of your site. Always make sure you have your logo available in multiple formats as well, especially a .png transparency file.
Your logo should represent at least 3 things:
Your company purpose
Your clients' needs or interests
Your unique personality or brand story
2. Set the mood with signature sounds
Appeal to the senses by incorporating sounds or music into your videos that represent your brand. Are you a healer who gives advice on how to relax or stay calm? Heavy-metal music does not come to mind for that type of business. Find something that fits the mood you're trying to set.
Maybe you own a towing business or an auto repair shop. Some rock-n-roll may be in order or simply sounds that you'd normally hear on the road or in a mechanic's workshop.
Here's a video that takes familiar sounds for the type of business owners this marketer is trying to reach.
3. Give a clear call-to-action
Not all calls-to-action are about selling. In fact, most of them are not about selling at all. It takes a plethora of content online to convince someone that your business is the real deal. Sometimes all you want is for someone to watch your video all the way through. Other times, you will send someone to your website to grab a free, yet valuable resource they can't live without!
Here are examples of calls-to-action and their purposes:
Watch a video >> To educate or entertain prospects checking you out
Download a resource >> To capture someone's contact information
Sign up >> To attend a webinar or live meeting to learn more about a topic
Listen >> To push out a podcast episode or important audio file
Buy now >> To encourage a quick purchase of a hot item
Inspiration for the month of October and beyond
Here are some ideas to get you going. If you'd like our full Funny Holidays digital calendar for the entire year to add to your online calendar program, sign up to get it. It's free!
Adopt a Shelter Dog Month
American Cheese Month
American Pharmacist Month
Apple Jack Month
Breast Cancer Awareness Month
Clergy Appreciation Month
Computer Learning Month
Domestic Violence Awareness Month
Eat Country Ham Month
International Drum Month
National Diabetes Month
National Pizza Month
National Popcorn Poppin' Month
National Vegetarian Month
National Popcorn Popping Month
Week 1 Get Organized Week
Week 1 Customer Service Week
Week 2 Fire Prevention Week
Week 2 Pet Peeve Week
14 - 20 Earth Sciences Week
Week 3 Pastoral Care Week
Free Download: Stand Out from the Crowd with the Funny Holidays DAILY Digital Calendar
We have a free gift for you! It's a digital calendar you can add to your online calendar program to give you inspiration when you're ready to make your social media content stand out. There are multiple funny holidays every single day!
What you get:
Content planning instructions
Deep dive topics
Digital calendar for daily inspiration
Recommended business tools
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Hi, I'm Sally Hendrick, and I have helped 1000's of experts take their content marketing from random posts on social media to monetized systems that flow naturally to get paying clients consistently.
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