Structuring and pricing a coaching offer and a digital course together can be a powerful way to cater to different segments of your audience and provide them with varying levels of support and engagement. Here's a step-by-step guide to help you do it effectively:
Define Your Audience:
Start by understanding your target audience's needs, pain points, and their willingness to invest in personal coaching and digital courses. Identifying your ideal customer will help you tailor the offer to meet their specific requirements.
Create a Comprehensive Digital Course:
Develop a high-quality digital course that covers the core concepts and knowledge you want to share with your audience. The course should be structured logically, have clear learning objectives, and be delivered through various formats like video lectures, written content, quizzes, and exercises.
Keep in mind that anything that needs repeating to most of your clients would be good information for a course. Customization comes with personal attention during coaching sessions.
Outline the Coaching Offer:
Determine the scope of your coaching offer. Decide how much personal attention and support you'll provide to the participants. This could include one-on-one coaching sessions, group coaching calls, email support, or access to a private community for interaction and networking.
Design a Cohesive Curriculum:
Ensure that the digital course and coaching offer complement each other seamlessly. The course should provide the foundational knowledge, while coaching helps participants apply that knowledge in their unique situations and get personalized feedback.
Package the Offer:
There are several ways to package the coaching and digital course together:
a. Tiered Packages: Offer different levels of coaching support (e.g., Basic, Standard, Premium) with the digital course included at each level. The higher the tier, the more personalized coaching and support the participant receives.
b. Bundle Offer: Combine the coaching and digital course as a bundle at a discounted price compared to purchasing them separately. This can incentivize customers to invest in both.
c. Upsell Option: Offer the digital course first, and then provide an option to upgrade to the coaching program at a later stage. This allows participants to experience the course content before deciding if they need additional support.
Price the Offer:
Pricing should take into account the value you are providing, the time and effort you'll spend on coaching, and the overall market demand. Research the pricing of similar coaching and course offerings in your niche to get an idea of the industry standards.
Communicate the Benefits:
Clearly communicate the benefits of the combined offer. Highlight the value of both the digital course (self-paced learning, comprehensive content) and the coaching (personalized guidance, accountability) to potential customers.
Limited-Time Offers and Bonuses:
Consider adding limited-time offers, early-bird discounts, or exclusive bonuses to create a sense of urgency and encourage immediate action.
Offer flexible payment options such as one-time payment, installment plans, or subscription-based models to cater to different financial preferences.
Test and Refine:
Launch the offer and gather feedback from participants. Use this feedback to improve and refine your coaching and course content continuously. One thing to consider is to offer a Beta option while you're testing your content. Offer this to only a few people (3 to 5 people) at a savings from your projected retail price. The goal is to get their testimonials and feedback for selling to additional people.
Remember, the success of your coaching and digital course offer depends on the value you deliver and the positive impact it has on your customers' lives. Always prioritize quality, engagement, and customer satisfaction to build a successful and sustainable business.
Need advice on how to package your offers? Message Sally Hendrick via the chat bubble in the bottom, right corner. Must have Facebook Messenger.