To succeed in this world takes maximizing your potential. A life coach is professionally trained to help you reach your goals no matter what area of focus you need help in. The four (4) main areas to niche within are relationships, health, leisure, and career.
Covering all the bases at once is like trying to butter everyone’s toast. There’s simply not enough of you to go around to help everyone at the same time. Marketing is also much simpler when you focus on one area of life and go deep into that particular topic.
Choosing a niche is one of the most challenging parts of starting an online coaching business. If you are just starting out and you’re looking for a profitable niche, this list will give you some of the most profitable evergreen niches. Each of these niches is popular, and they will stay that way. In the social media marketing world, competition is good, because it allows you to piggyback on the success of larger sites and communities.
There are many evergreen niches, but wellness is one of the biggest and most popular. Site visitors are always searching for new weight loss tips, muscle building tips, ways to eat healthy, or how to meet specific nutrition needs. Search volumes are immense. Content in a wellness niche is easy to create. If you’re not much of a writer, you can get content written for you for little investment.
Muscle building accompanies weight loss, and it mainly targets the male demographic. For many online marketers, muscle building is one of the simplest evergreen niches to crack.
Another segment is focusing on people who have had gastro-bypass surgery or some other bariatric surgery. Their problems center around how to manage their weight, food intake, and cravings after the extra weight is gone, so they don’t re-gain it or further complicate health problems as a result of their surgery.
See more options in the list of 100 niches at the end of the article.
Offers for related muscle building or fat burning supplements are an awesome way to monetize affiliate sites. Or if you aren’t afraid of the camera, creating a fitness course with your own routines can be quote profitable. Digital courses can be easily modified to fit particular clients or modifcations by modulizing exercise routines into shorter lessons.
One of Social Media Traffic School’s students prefers motivating her clients to workout, but she knows that nutrition is key to weight management. Her digital courses are about nutrition, so she can focus on the motivation aspect of helping her clients with her live sessions and encouraging posts.
Facebook Live is an incredible way to get and stay visible on social media. Quick tip videos are great exposure, and if done routinely, followers and fans come to expect to see your tips in their news feed. Use these opportunities to lead people into free offers to capture their email address in exchange for a free downloadable recipe file or meal plan. Having someone’s email gives you the power to remarket to them with more emails or Facebook ads via a custom audience.
Relationships are how we stay connected with other people and how we behave with each other. Teamwork is the definition of creating effective and efficient relationships. Everyone requires a little give and a little take.
Take relationship coaching, for example. Everyone should have a special someone, and the dating niche is massive. Its search traffic may be harder to harness, but social media potential is incredible. If you want to get started in the evergreen dating niche, there are numerous dating sites to research and help your clients to navigate. A dating coach can use informational products to help readers find love, friendship and companionship.
Managing relationships isn’t only about dating. Consider other relationships to niche your coaching business, such as parent/child, sandwich generation (elderly parents and children at home), sibling, or workplace relationships.
As long as people continue to have children, the parenting niche will continue to be popular. It’s evergreen because society continues to grow and evolve, and children’s needs are changing along with it. The parenting niche is rather broad, containing topics from education to creative play to discipline, and there are tons of information products out there for you to build sites around or turn into an email series.
If you find yourself repeating the same things over and over again with your clients, that’s curriculum that could be put into a digital course. The course can be used as a bonus for private coaching packages, or supplemental information for someone who needs a bit more, or sold separately as a passive income source.
Writing blog articles and recording podcasts are great ways to generate content that is evergreen on your website. Guest blogging for other sites that also cater to your niche gets you backlinks, which are super important for search engine optimization (SEO). SEO is how you are found in Google searches and other search sites, like Bing.
In addition to wellness and relationship coaching, business and leisure lifestyle coaching have many viable niches within which to focus. Check out this comprehensive list.
The above mentioned evergreen niches are highly profitable and will continue to be. You can start off with any of these niches, with the assurance that you’ve made a good choice. If you need additional help starting your website, promoting it or if you just need more info on becoming an evergreen niche superhero, keep coming back for more useful tips.
If you’re unsure where to begin, take this free Life Purpose Challenge to get in alignment with your unique lifestyle.
Sally Hendrick has been dotting i's and crossing t's for quite some time in the analytical space of digital marketing. She's here to help you move past the overwhelm with marketing and advertising your digital offers.
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