I met Jen Lehner 4 years ago in Kimra Luna's program, and I knew we'd be fast friends. Her love of digital marketing and techy tools matched mine, so there's always a lot for us to talk about.
I wanted to go deeper into Jennifer's history to find out how she ended up where she is today as an emerging force in this industry, gracing stages, and attending important events to network and gather information.
I also snagged her course on how to set up Alexa Flash Briefings and got mine set up right away. Thanks, Jen!
Here's the full interview.
00:23 Okay. Hey everybody, this is Sally Hendrick and I've got Jen lighter here of Jen laner media. Is that what your business is called?...
I was truly inspired by my conversation with Rayna Russell, stage name Rayna Campbell, when she told me about how she studied marketing in school but decided to pursue a career in acting.
It took a great deal of mindset work for her to move past all the rejections typical of the industry, but she did the deep work. Now she focuses on teaching how to handle this up-and-down career to her own coaching clients who are performers, actors, and other types of artists. Not only is she helping them manifest what they want, she just wrapped up a project with Chris Hemsworth called Dhaka herself, soon to come out on Netflix.
Not bad, Rayna. Not bad at all! Listen to our conversation here.
When Jen showed up in my group with her cardiology course to promote, I was impressed! She had found a corner of the market that was untapped in healthcare by solving a problem that she has seen throughout her career that started in the back of an ambulance.
Today as a physician assistant, she is teaching paramedics and others in her field how to read EKG's by offering an artistic point of view of how the heart works. Now she's reaching more people by teaching through a digital course, and she came to me for help in promoting it with Facebook ads.
Listen to our conversation.
Hopefully you haven't experienced this, but if you have, I'm going to teach you how to sell your program before you finish creating it.
Listen to this audio for details.
Hello and welcome to Social Media Traffic School with Sally Hendrick.
That’s me! I’m Sally, and today I’m wondering if you’ve ever wanted to create a digital course or online program….or maybe you already have created one, and when you started using it with your clients, you found out that wasn’t exactly the direction you needed to take with them.
Well, that sucked, didn’t it? You likely spent weeks or months getting everything perfect, too, and then you had to go back and make a lot of adjustments.
I’m here to tell you that you don’t have to do that anymore, and if this is your first program or course,...
Tiffany and I met at a conference in Nashville a couple of years ago that inspired her to take those scary steps forward in her business and really step it up online.
And that's exactly what she has done.
When it comes to nurturing your thyroid back to health, Tiffany knows what she's doing. As a board certified nutritionist with an online program, she can help you where you are.
Since my audience is full of entrepreneurs seeking advice on business, I thought it appropriate to bring you one of Tiffany's videos on how to get your focus back with your nutrition.
00:01 Hey, it's Tiffany with rock bottom wellness. And I just wanted to talk to you today about attention deficit and...
Even though we've never met in person, I have noticed Kim Jefferson online through Facebook groups that I'm in, particularly Jade Jemma's group. I like the message that Kim has to share about health and fitness.
Kim's focus is on women over 40, so if you fit the bill, check out what she has to say. Don't mind me not being on camera. I was playing around with this overlay graphic that Cathy Nolan made for me awhile back.
00:07 Kim Jefferson. Tell me a little bit about yourself, what you're doing, that sort of thing. We'll get into some more background questions, but in general, what do you do, Kim?
When I met Melissa nearly 4 years ago in New York City, she was just starting her business after leaving her engineering career. We've kept in touch over the years as our businesses have morphed and changed. Never did I realize she would tell me she's now a voiceover artist.
I'm fascinated with her journey through career, marriage, and motherhood. I'm sure you will be, too.
Okay, we're recording. Hey Melissa, how are you? I'm doing well, Sally. How are you? Oh, awesome. Now do you go by Melissa del Toro Schaffner or do you do Melissa del Toro or what? What's the, what's the deal these days? Okay, so, well, I started my business when I was dating my husband. So, or actually, let's see, we were just newly married, so you know, kind of like in that, in that part, like do I want to join my business to my relationship and use my married name or I want to just be my own brand. Like I have been for 30 some odd years, so I just chose to leave the...
Let's call her Deanna.
Deanna came to an agency I used to work for to launch her business coaching program.
She had great photos,
.....an amazing case study,
.............had just bought some funnel software,
and was raring to go!
It was time to truly live that laptop lifestyle and launch her $2,000 program to the masses!
Nevermind that she hadn't installed her Facebook pixel yet, didn't have it on her website either.
But she had over 5000 likes on her Facebook business page!
......with people from Bangladesh making up the majority
.............and she had only 100 people on her email list.
Can you say red flags?
I raised my concerns to her and to the agency after my assessment of her digital credibility.
First of all, she wasn't having it. She knew what she was doing. She'd already run some of her own ads before (that "like" campaign to gain thousands of fans from Bangladesh that ruined her pixel data was the one ad she had run before). It wasn't so...
I was like, "What? Another redhead in this online space?" And that's all she wrote. We met in person at Social Media Marketing World two years in a row, then we finally got together online for a formal chat about Facebook ads.
Ya know when it gets super confusing and daunting and you feel like you can't learn this stuff. Yeah, I've been there too and sometimes I still feel that way. So today we get to chat it up with Sally and learn all about Facebook advertising.
If you're new to Facebook advertising or you're just looking for those actionable tips & hacks that you can implement today this one for you. What to know what's important to know when trying Facebook ads? ---- Yup that's right we're going to take Look At Facebook Advertising and we have a Special Guest (more on that in a minute...).
This talk is going to be one of those talks you'll want...
Jennie popped up in my membership one day just out of the blue. She was a referral from an existing client (Thanks, Tamsen!) who had been singing my praises about the way I teach Facebook ads. It took a little while before we personally connected, but I am so glad we did!
What I noticed about Jennie is that she has this incredible personality, presence, and articulation that draws people in. Talk about a video star! I've been digging into her life lessons over on YouTube to see what content to bring to my audience, and I think we've found just the piece for you.
Take it away, Coach Jennie, my favorite Inner Critic Expert.
By Jennie Mustafa-Julock (Coach Jennie)