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Market Your Expertise Online

Discover our proven methods to turn random social media content into your client-generating marketing and advertising system. Perfect for experts with professional services, coaching programs, digital courses, or memberships.
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Wise enough to change. Fierce enough to persist. Meet Alyssa West.

Meet Alyssa West of Alyssa West Coaching

Coach Alyssa West helps people live Fierce, Free, Full lives, by using customized STRATEGY, daily SWEAT, and the expert SUPPORT we all need to overcome whatever is holding us back. Through yoga, weight-lifting, or making peace with food, this Las Vegas gal is helping make women (and men) stronger versions of themselves every day with mindset and wellness. Her motto is to live 1% bigger every single day. 

 

 
 
 
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I’m so excited to share some of the cool things I am learning about how we humans grow and change!!

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Transcript below of Alyssa's IGTV video.

Recommended Self-Help Tools

I wanted to share something really exciting! I am always in the hunt for and always on the move and looking for tools to help people help themselves

People come to me with all sorts of different things in relation to...

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Map Your Customer Journey to Build Strong Online Relationships that Last

Map your customer journey to build strong online relationships that last

Every new member who comes into my membership gets this type of digital map as an included service for joining. After their custom map is created, they work on putting the pieces together, and get feedback from experts in digital marketing and advertising if they get stuck along the way.
 
It's a custom marketing and sales funnel - not just in flow chart form but in fully written out action steps that correlate with all the parts of the flow chart.

Knowing your customer journey first will save you time and money when building your sales funnels

How valuable would it be for YOU if you had this type of map to work from, so that you could:
  • See the custom path YOUR ideal clients should be taking to become paying customers.
  • Know where to spend your time to get to the money faster.
  • Focus on the exact steps to take to quickly wrap up this piece of your business.
  • Finally get some consistent...
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Iโ€™m Calling BS on Fast-track Launching for Coaches and Consultants

You heard me. 

I’m calling BS on fast-track launching for coaches and consultants.

Gurus out there are always talking about spending massive amounts of money to cold traffic to get people into webinars or on your list to download some piddly one page resource that creates a win. 

Yes, I’ve touted the same strategies before, but I’ve changed my mind, as a woman has the right to do, and I’m calling bullshit on the same ole techniques and strategies of the 20-teens.

I've seen the evidence and know this overnight success is a unicorn.

It’s time to grow up and act like real businesses who don’t push get-rich-quick digital schemes, webinars that bring in loads of traffic and buyers (they’re dying, by the way), and slick upsell/downsell funnels with timers running out to get the best deal before it’s gone.

No. You don’t need all that. 

It’s time to get back to basics and act like real businesses with real...

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It's Not Too Late to Spring Clean Your Business and Your Life

As spring is coming to an end, those of us who have been busy working hard in our businesses and shuffling kids around to get through the final days of school may not have had the time to do the proverbial spring cleaning that we all need to do.

Spring Clean Your Closets

In 2017, I wrote a blog post about spring cleaning your closets and your personal finances. The closet situation was more about my daughters, so when I dumped their entire closets out on the floor in their room to sort through and put back on the most needed items, we had quite the mess to muddle through.

Now that's a lot of clothes and shoes!

Make a Plan and Go Through It Step-by-Step

  1. Dump everything out of the closets and sort into like items.
  2. Clean the closets of dust bunnies. Make a stuffed animal from them if it’s been long enough.
  3. Line up bags and boxes to separate items we aren’t keeping into donations, trash and hand-me-downs.
  4. Put all items we are keeping back into the closet where they...
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Elevate Your Business By Attending Live Events

I traveled farther than anyone else to attend Elevate Live, a live event put on by women for women (there was one man) in the coaching space. Nearly everyone was British, so this Tennessee girl's accent stuck out like a sore thumb.

Gemma Went, the woman behind this event, is a leading UK business and mindset coach. This was her first attempt, and she knocked it out of the park.

Meeting People in Person Solidifies Relationships

My purpose in going to Sutton Coldfield, a tiny town outside Birmingham, England, was to meet with like-minded women in business who I could learn from and hopefully they could learn from me as well. It didn't hurt that the New Hall Hotel & Spa was an amazing setting for such an event.

With about 60 women in attendance, I was able to meet over a dozen of them and have deeper discussions with 4 or 5 of them. Sure, I could have tried to target these ladies in groups or online somehow with my content, but there's nothing like meeting in person...

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100 Evergreen Niches โ€“ A Comprehensive Guide to Niching Your Life Coaching or Consulting Business

To succeed in this world takes maximizing your potential. A life coach is professionally trained to help you reach your goals no matter what area of focus you need help in. The four (4) main areas to niche within are relationships, health, leisure, and career.

Covering all the bases at once is like trying to butter everyone’s toast. There’s simply not enough of you to go around to help everyone at the same time. Marketing is also much simpler when you focus on one area of life and go deep into that particular topic.

niche marketing

Choosing a niche is one of the most challenging parts of starting an online coaching business. If you are just starting out and you’re looking for a profitable niche, this list will give you some of the most profitable evergreen niches. Each of these niches is popular, and they will stay that way. In the social media marketing world, competition is good, because it allows you to piggyback on the success of larger sites and communities.

...

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Create Your First Funnel for Endless Lead Generation

Marketing is a scientific process that starts with theoretical ideas that must be tweaked and adjusted based actual results. Landing pages must be tested, reformatted, duplicated, and updated to find the right formula for every business. No two sales funnels are alike, and not every page, image, message or video resonates optimally.

Because the nature of marketing is so volatile, keep an open and flexible mind when crafting your sales funnels. The ebb and flow of the market is an ever-changing landscape.

What are Landing Pages?

Landing pages are anything from opt-in pages to thank you pages to webinar sign ups or sales pages. Think of a staircase with landings on it. Every time someone climbs a floor, there is a landing where they can rest or gather information needed before advancing to the next level.

Sometimes they remain there and never advance. Sometimes they leave the staircase altogether. Other times they move forward, which means they are getting closer and closer to buying...

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Highlights from Kajabi's Impact Summit for Online Business Owners

Wow! What a conference! There was so much energy in the room, excitement for the future, and fantastic advice from top-notch speakers. I'm talking about the Kajabi Impact Summit in Irvine, CA.

This gal traveled from Nashville to Los Angeles, rented a car, and drove south to Irvine, the headquarters of Kajabi, the premier marketing software. While there, I met current clients and hopefully will gain a few new ones from the many connections made. 

The Status of the Online Knowledge Commerce Industry

Jonathan Cronstedt (AKA JCron), President of Kajabi, was an incredible master of ceremonies with his dancing and joking, keeping the crowd energized and laughing. He had us all in stitches with his Baby Shark dance and aspirations of moving it like Usher. He also shared some great information about the status of the knowledge commerce industry, you know, digital courses, online coaching, and the like.

Here's a beautiful graphic summary by Kelly Monroe, a talented artist who took...

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Facebook Advertising for Events to Get People to Visit Your Booth or Know You Exist

When attending an event, it's important to gain attention. One of the ways you can do this is via advertising. Advertising on Facebook, Instagram, and Snapchat can raise awareness to others that you are at this event, especially if you are a presenter or sponsor with a table or booth.

Advertise with Geo-targeting on Facebook and Instagram

On Facebook (and Instagram), you can choose a specific address in the targeting field and choose a radius from 1 to 50 miles away from that address. You can also select zip codes, city names, states, or an entire country. Depending on where you are, pinpointing down to a specific address, such as a conference center or arena, can help you reach the people attending the event. You can also 'drop a pin' on a map if you don't have the exact address.

Be sure to select Everyone in that location, so you don't miss anyone.

Advertise with Geo-Targeting on Snapchat

Snapchat allows you to create geo-filters and hover over a location of your choosing. Some...

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Content Marketing: 4 Ways to Name Your Blog Posts to Capture Attention Easily

My father was a writer. He wrote family stories while he did genealogy research. He didn't just go to county archives to look for marriage and death records. He reached out to people before there was this thing called Facebook, so that he could hear their version of things that happened that he had heard about but didn't have all the details on. It certainly made for better reading than just a list of ancestors in a family tree. 

Most marketers focus on the content within their blog posts, but they forget about the titles and how important they are to capture the right attention with emotion and heart.

Here are some tips on how to write good blog titles to maximize readership of your blog post articles, where you have spent so much of your hard work, time, and effort.

1. Focus on keywords in the title.

Google searches based on keywords that you put in your titles. It's important to put the most relevant keyword, called the focus keyword, as close to the front of your title as...

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