If you know that your traffic is coming from LinkedIn, then you can measure the return on investment of the time and money you spend on that platform. The same goes for Instagram, Facebook, Twitter, and other links.
You can even measure the places on your website that get clicks and the places that don't. It helps to understand where traffic comes from, so you know where to place your efforts and how to organize your website.
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you, such as a Facebook ad, your Instagram profile, or your LinkedIn article.
Now don't be afraid of Google UTM Codes. They're simple to build by visiting this...
The Facebook Pixel is a piece of code that lives on your website and sends tracking information back to Facebook. You want this on your site, so Facebook can build re-marketing audiences for you. Re-marketing audiences are the key to digital marketing to get in front of your most familiar followers again and again. This is what ultimately leads to those visitors doing business with you.
Google Tag Manager (GTM) will help speed up implementation of your tags, give more security in tag firing, and allow your pages to load faster, among many reasons. When you install GTM, you no longer have to deal with code on your website. You simply add tags from the GTM dashboard on Google.
Just getting a lead into your email subscriber database is not enough. In fact, very few people who get on your list will buy something right away. They require more warming up.
Consider sending them a video welcome sequence at first, but then after that sequence is over, put them into a nurture sequence to add more value. This will help develop trust in your brand.
If you are blogging (or podcasting), that's one of the most obvious pieces of content you can send to your subscribers. Take the first few lines of your blog post, put them into your email, then include a hyperlink to have them click over to your blog post.
The reason you want them to click is because you can tag that in your email marketing software, and you can track the clicks on your site if you have the Facebook Pixel installed.
When you go live on Facebook,...
Marketing online is different than marketing in person. You don't have the opportunity to speak to someone face-to-face, which automatically warms up a relationship.
So you have to figure out how to warm up relationships in a different way....a digital way.
If you were at a party, you wouldn't walk up to someone you've never met and tell them about your latest offer, would you?
No! You wouldn't. You would start out with a hello, introduce yourself, and ask the other person what they do for a living or something else non-invasive, not super-personal.
With cold audiences online, you must walk through the same process of warming up to people with stories.
Digitally, the way you do this is by putting stories out in the form of social media or blog content. If you have your Facebook tracking codes, or pixels, in place, you can create baskets of the people, called custom audiences, who interact with...
First of all, it's the fastest and least expensive way to grow a digital following. Social media is usually the first digital introduction into your business. Once you build a following, if you install tracking and use email marketing software, you can re-target ads to your blog visitors and track who opens your emails and clicks on your links.
It's important to start with stories about why you do what you do.
According to Google, "A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction."
Just saying you're passionate about your business is not enough. Ask yourself, "What happened to make you start your business?" Was there a defining moment...
When you hire a designer to put your website together or do it yourself, you should take these things into consideration before jumping in. The clearer you are in communicating with your designer and/or planning your site ahead of time, the more time and money you will save.
A blog, or weblog, is a log of content updates on a website. Modern blogs are like online diaries of information that a person or business posts to their website. Before blogs came about in the late 1990’s, conversation threads on the Internet were how people posted new information on various topics. Those conversation threads are more like online forums today, while blogs are relegated to individual websites.
A blog page is the page of a website that gets updated with new posts to keep content relevant and fresh. Content marketing is today’s way of grabbing the attention of your readers, ideal audience, and business prospects. When you hear people talk about staying relevant in order to maintain or increase your search ranking on Google or other search site (SEO), your blog is what that refers to.
How you structure your blog page is a combination of preference and objective. You should ask yourself why you want someone...
You probably think your Work with Me page is your sales page. It is, and it isn’t.
It’s your sales page in disguise. When someone comes by your store, they are window shopping. They are admiring the beautiful shoes on display, the picture of a happy girl in her prom dress, or snow skis placed in front of a ski resort with beautiful mountain scenery.
They are not looking at all the DETAILS of the offer. They are looking at the OUTCOME of the offer.
A Work with Me page can include a program title or description that presents an incredible outcome. Show a picture of a newlywed couple that leads to a page of engagement rings, a video of a smiling family on vacation that leads to resort accommodations, or an image of a digital nomad working remotely that takes someone to a digital course.
This page gives someone a taste of the BENEFITS and VISION of the OUTCOME if someone works with you.
Whether you sell consulting services, digital...
Visitors want to see who is behind the information that they are consuming. It’s possible they came in because of a blog post you promoted on social media, or maybe you gave them your business card at an event. They could have found you in a Google search, too.
In general, people are curious about people, so that’s what this page is about. It brings out your story of why you started your business in the first place, how you can help with a particular problem, or why you’re an expert in what you do.
This page is NOT your resume. Park that on LinkedIn with your job history and volunteer work.
This page is about you to a certain extent, but it’s more about your potential clients or customers. Everything must be turned around to show how you are the right fit for the person learning about you.
Essentially, this is a sales page that sells you or your...
The history of websites comes from the early 1990’s when the Internet first began creeping into our computers. Everyone had to have one! Over time, it became necessary to be considered a legitimate business, but there was a huge problem. The Internet was a disorganized mess of information that was soon to get categorized and indexed by the likes of Lycos, Yahoo, and ultimately Bing and Google, the king of all search engines.
That’s where search engine optimization (SEO) comes into play. In order to be found online, and to not have to click through 40 pages of listings, we have to get savvy with SEO to a certain extent. Some will argue that today you really only need social media presence and some landing pages to get noticed.
I think we need both.
We do not own our social media channels, but we do own our websites. Imagine if you put all your business efforts into...