If you've been following my blog for that last few months, you may have run across stories about Michael Edward, one of my coaching clients who needs help with his digital marketing and advertising content, funnels, and website.
I wanted to learn more about Mike's life, not just about his business, so I could advise him better on who his ideal clients are and what type of content they would enjoy consuming from him. Often times, our clients' experiences can be painted into a picture to get a better idea of who they serve best.
This interview with Mike's childhood friend, Glen Wade, helped me understand more about Michael's character and perseverance. I especially enjoyed hearing how Glen and Mike would ride bicycles together, both being blind, and use the street sounds to navigate their way through obstacles. Their mothers must have been worried to death!
One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.
It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.
When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...
It's hard not to say yes to exhibiting at a women's business event that focuses on dreaming up an idea, building a business, or scaling to the next level. It didn't hurt that 3,000 tickets were sold either. That's a huge opportunity to meet a lot of people who need my educational materials and services!
But it's costly. In fact, this particular show cost $3,000 for the booth. I remember when this event only cost $500 to exhibit. Those days are long over.
It's called Business Boutique, and it has happened in Nashville every fall for the last 4 years.
Business Boutique is a dreamt up concept of Dave Ramsey's. He has a speaker on his team named Christy Wright who has been growing her following and reputation over the last several years. Some of Dave's other in-house speakers are Rachel Cruze (his daughter) and Chris Hogan, who have also made names of themselves.
Funny thing? Christy used...
One of my clients, Michael Edward, is a personal development coach who has a way of digging behind the scenes of someone's life and finding ways to motivate them to achieve their goals, overcome mental blocks, or simply to see life in a more positive manner.
In this interview, Betty Jo Ross, one of his past clients, shares how Michael helped her get and stay motivated and on track with her book project. Listen, as it may inspire you, too.
Michael was blinded before the age of 10, and he has total hearing loss in one ear. How he uses his computer to create his website, his course, and navigate many other things digitally is beyond me. I am thoroughly impressed by what he's accomplished. Yet, he needs some help getting his videos edited and sprucing up the images on his website and in his marketing materials.
Please help Michael by donating on our campaign, so we can help Michael...
For the past month, I've been sharing near-daily updates on my new Alexa Flash Briefing show on Amazon. This is a great way to connect with new audiences through a completely different channel than what we normally think about for marketing.
I am using this to share marketing tips and tricks and stories of my fans and clients. Because it's only been out for a month, my subscribers are still fairly low, but I expect them to build up over time. The nice thing about the software I'm using to automatically feed the audio clips to Amazon allows me to repeat episodes when I notice they haven't been listened to as much as some of my other ones. I'm also able to embed them right here onto this blog post, so that you can hear the ones you've missed.
If you'd like to subscribe to these types of programs, log into your Amazon.com account, click on the search bar's dropdown box, select Alexa Skills, type a topic in the search bar, and look for...
When I met Susan, she was developing her Virtual E-school. That was over 3 years ago. Little did I know how much experience she had in this arena. She was list building before anyone else I know.
When she's not out cruising around Maine on her motorcycle, she's working on projects for clients and helping her husband run his wrecker service. Today she is sharing tips with us from over 3 decades of being in business for herself.
Stay true to YOU and YOUR purpose, no one else’s. Don’t copy others. Their path is different and is theirs. Duplicating theirs won’t work for you. It is easy to let others influence your path, but always remember - it is YOURS to travel.
Don't buy into the "gurus" mindset, which leads people to believe that if they...
This interview with Janice Stephens about Michael Edward and his ability to help other people accomplish their goals is just what you need to hear to be convinced that Michael has a special talent. Blinded before the age of 10, he uses his strengths to find unique ways to think through problem-solving.
Mike’s perseverance and positive attitude are why he’s one of our Shout Your Cause beneficiaries for whom we are raising funds to help with digital marketing and advertising expenses.
Listen to the full interview here.
Please consider donating to Michael's cause to get his course to the world.
00:06 Hi, Janice Stevens....
I met Jen Lehner 4 years ago in Kimra Luna's program, and I knew we'd be fast friends. Her love of digital marketing and techy tools matched mine, so there's always a lot for us to talk about.
I wanted to go deeper into Jennifer's history to find out how she ended up where she is today as an emerging force in this industry, gracing stages, and attending important events to network and gather information.
I also snagged her course on how to set up Alexa Flash Briefings and got mine set up right away. Thanks, Jen!
Here's the full interview.
00:23 Okay. Hey everybody, this is Sally Hendrick and I've got Jen lighter here of Jen laner media. Is that what your business is called?...
I was truly inspired by my conversation with Rayna Russell, stage name Rayna Campbell, when she told me about how she studied marketing in school but decided to pursue a career in acting.
It took a great deal of mindset work for her to move past all the rejections typical of the industry, but she did the deep work. Now she focuses on teaching how to handle this up-and-down career to her own coaching clients who are performers, actors, and other types of artists. Not only is she helping them manifest what they want, she just wrapped up a project with Chris Hemsworth called Dhaka herself, soon to come out on Netflix.
Not bad, Rayna. Not bad at all! Listen to our conversation here.
When Jen showed up in my group with her cardiology course to promote, I was impressed! She had found a corner of the market that was untapped in healthcare by solving a problem that she has seen throughout her career that started in the back of an ambulance.
Today as a physician assistant, she is teaching paramedics and others in her field how to read EKG's by offering an artistic point of view of how the heart works. Now she's reaching more people by teaching through a digital course, and she came to me for help in promoting it with Facebook ads.
Listen to our conversation.