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Market Your Expertise Online

Discover our proven methods to turn random social media content into your client-generating marketing and advertising system. Perfect for experts with professional services, coaching programs, digital courses, or memberships.
Discover the Best Marketing & Ads System for Experts

Steal My Social Calendar: September 2021


Eliminate spinning endless ideas in your head about what to post on social media

With a content calendar in place that is right for your business or influencer status, you can make engaging posts from the hip. Curate ideas with a week-at-a-glance or month-at-a-glance calendar to eliminate stressing over what to post each day.

Fill in multiple content buckets that fit the needs of your clients

Entertainment and education on social media are here to stay. That's why finding a way to inform your followers with content they enjoy or need for life or business is key to social success. The algorithms will determine how much your posts will be seen by the masses, but consistency in providing content for your ideal fan will keep you top of mind for true followers. A variety of posts will help.

Fill these content buckets as evenly as possible:

  • Tips
  • Quotes
  • Mindset
  • Nostalgia
  • Causes

Stand out from the crowd with content your followers...

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Content to Get You Noticed in Your Career or Business with Sally Hendrick & Marilyn Dollar


Content marketing can help your career and your business

In this episode, Sally Hendrick and Marilyn Dollar discuss the steps you can take to improve your career by improving your visibility with content.

Marilyn Dollar is a Global Senior Manager with Mars in Chicago, Illinois. Marilyn and Sally met online through a mutual connection, then they met in person at a social business event that Sally was having in her home in Nashville. Keeping in touch over the years has been a priority that has led to this important discussion. 

Podcast episode:

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Email Marketing: Nine (9) Creative Ways to Personalize Your Messaging

Personalizing email to be more creative is critical to getting people to want to read them.

First off, make sure you’re using email marketing software, like ConvertKit or Kajabi's built-in email program, to save yourself a lot of headaches with legalities regarding emailing people about your business. Most have a free trial period to get you started.

Once you’ve chosen a software program, learn all the features to maximize potential. You can set up automated welcome messages when someone signs up on your list. This is great for delivering a free download or other information that someone wants to get from you. To get fancier, you can set up a string of messages that send out your blog posts, updates, or new offers that may interest your subscribers.

Craft Interest-Targeted Email Messages

Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. Capturing the right...

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Select the right campaign objective for your Facebook ads for best results

The very first thing you're asked to select when you create a Facebook ad is your campaign objective. The objective is the goal that you want your ad to achieve. Sure, you're looking to scale your business sales, but that's not how digital marketing works right out of the gate. You must first build a following, then grow leads, nurture those new subscribers, then make an offer.

Select the right campaign objective for the goal you're trying to reach in that moment

Have I selected the right campaign objective for my ad?

When you set up your Facebook Ad, the first thing you’re asked to do is to pick your marketing objective.

Think carefully about what you want your ad to achieve. Is it a direct conversion that you want, or are you trying to build an audience? Your campaign is unlikely to reach the right people unless you get this step right.

For example, if you want to get more social proof on one of your Facebook posts, don’t choose Traffic as your objective....

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5 Pillars of Success for Startups with Colin Yearwood and Sally Hendrick


The 5 pillars of success for startups give business owners the multi-layered foundation needed to grow and thrive

In this chat, Sally Hendrick, Exponential Marketing Strategist and host of the Exponential Marketing Club, and Colin Yearwood, success coach for startups, discuss the foundations of a new business. Colin's specialty is helping brand new business owners go from employee to entrepreneur.

CLICK HERE: Get notified of our live chats on Clubhouse.

Colin has years of experience helping people make this transition from their jobs to starting a business, and he believes the 5 pillars of success are:

  1. Skillset
  2. Mindset
  3. Finances
  4. Processes
  5. Time Management

Listen to this episode to dig deeper into each pillar.




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Prevent Losing Pixel Data If Your Facebook Ads Account Gets Shut Down!

The last thing you want to happen is for your Facebook ads account to get shut down.

Here's a way you can prevent losing valuable pixel data if this ever happens to you. Note: With the latest iOS update on Apple products, pixel data may not work. We address what needs to be done to combat this in our Exponential Marketing Club.

How to prevent losing your data if your Facebook ads account gets shut down

You may hear nightmare stories about people’s ads accounts getting shut down, and it absolutely stinks when that happens. However, there are ways to share your pixel information BEFORE this even happens, so you don’t lose all that wonderful history.

Here are the steps you should take:

  1. Set up a new Business Manager. Let’s call it Business Manager 2. (Note, you can only set up 2 Business Managers for each personal profile. Because of this, go ahead and identify someone else who could be your backup in case either of these gets shut down, so you can set up another...
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Show up on Google and Facebook with Pip Seymour and Sally Hendrick


What's more important for a small business: to show up on Google or Facebook?

They're both important! Before we get into the secrets of Google and Facebook, here's a little background about how we met.

Meet my friend, Pip. She hails from a hamlet near Vancouver in Canada, while I reside in Nashville, Tennessee. We met online in a Facebook group before meeting in person at Social Media Marketing World in San Diego.

CLICK HERE: Get notified of our live chats on Clubhouse.

Pip Seymour of Seymour Digital Media focuses on Google features, while I, Sally Hendrick, focus mostly on Facebook and Instagram. We share tips in this episode from the Exponential Marketing Club chat on Clubhouse.


Relationships Still Matter in Digital Marketing

Later in the episode, we welcome Colin Yearwood to the discussion. Colin's been around online for a long time, and we discovered a funny thing about him. He has a past alias, Chris Deals, that he used when he sold things on E-bay...

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Marketing Tools 🧰 for Your Stage of Business: For Coaches & Consultants


There are dozens of tools for online marketing, but not every tool is necessary for every stage of business for a coach or consultant

In this chat, Sally Hendrick, Exponential Marketing Strategist and host of the Exponential Marketing Club, and Sally Wadhwa, Tech Diva, discuss some of the tools needed for startups and for more advanced marketers.

Click: Software Your Need to Market Your Own Business


Sally Hendrick's Favorite Marketing Tools

Sally works with mentors, coaches, consultants, speakers, trainers, and locally-owned businesses that hold quality in high regard.

The following tools are her favorites, so check them out!

Ready to roll it all-in-one

These tools are great for building your website, blog, courses, landing pages, emails, and sales funnels, making graphic images and animated images for social media, and scheduling your social media posts.

Kajabi - business-in-a-box, all-in-one tool that covers website, blog, digital courses, landing...

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The Real Truth about Facebook Ads: For Coaches & Consultants


Coaches and consultants should consider advertising nurturing content on a consistent basis

Sally Hendrick and Emma Davis, both Facebook ads experts, discuss Facebook and Instagram advertising and marketing funnels used to get clients. Several entrepreneurs joined them on Clubhouse. This is a recording of that chat.

CLICK: Get notified of our free hot-seat coaching opportunities on Clubhouse. 



Welcome to the Exponential Marketing Club, where we talk about everything content marketing from just getting started with your business to growing a captivating presence with your website and social media, and onto scaling with Facebook and Instagram advertising for exponential exposure and long-term success.

My name is Sally Hendrick, your host and exponential marketing strategist. Let's get started y'all!

CLICK: Get the ONLY content marketing system you'll ever need!

Today, our topic is the real truth of Facebook ads for coaches and...

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5 things experts should look for when hiring an ads agency to sell programs, services, and info-products

Are you unsure what to look for when hiring a social media ads agency for your business selling your expertise?

Today, social media is the quickest way to get quality leads into businesses selling their expertise. That doesn't mean that you hire your nephew or your neighbor just because they are online all the time. This is your business, and posting on social media to draw in the right types of clients takes marketing strategy, digital technology, analytical prowess, and a splash of psychology.

1. What types of services are you looking for?

Before asking yourself what services you're looking for, ask yourself what type of business you have and what type of advertising you are seeking.

Large advertising agencies and public relations firms that cover the gamut of services from newspaper to magazine, billboard to direct mail, or TV to streaming services tend to have corporations as clients. They are less focused on social media than one might think. Usually,...

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