The very first thing you're asked to select when you create a Facebook ad is your campaign objective. The objective is the goal that you want your ad to achieve. Sure, you're looking to scale your business sales, but that's not how digital marketing works right out of the gate. You must first build a following, then grow leads, nurture those new subscribers, then make an offer.
Have I selected the right campaign objective for my ad?
When you set up your Facebook Ad, the first thing you’re asked to do is to pick your marketing objective.
Think carefully about what you want your ad to achieve. Is it a direct conversion that you want, or are you trying to build an audience? Your campaign is unlikely to reach the right people unless you get this step right.
For example, if you want to get more social proof on one of your Facebook posts, don’t choose Traffic as your objective. Choose Engagement. Engagement means that...
Have you thought about using social media to attract your ideal clients that are other businesses? These days, it's so easy to reach thousands of people with social media advertising, but are we reaching the right people and saying the right things at the right time?
Often times, people make the mistake of dismissing Facebook as a viable option for marketing to other businesses. You may think that the executives and entrepreneurs you're trying to reach will not see your Facebook ads because they aren't scrolling the news feed. You opt for LinkedIn instead.
Let me bust that myth for you that Facebook isn't just millennials and moms.
Facebook has a vast network that reaches across the globe with mobile site and app partnerships numbering over 62,000. If anyone has a Facebook, Instagram, or What's App account, they can be reached with their paid...
It's that time of year to plan and project the upcoming year. I like to start by figuring out which conferences I'll be attending. Conferences are important to attend not only in your industry but those for the types of clients you serve. Getting to know people in person with all the networking opportunities at these events can catapult your business.
For my business, digital marketing conferences are for what I do and entrepreneurial conferences are for a portion of clients whom I serve.
Here's a list of conferences to consider for both.
Each year, Social Media Examiner's Michael Stelzner puts on Social Media Marketing World in San Diego, CA. This event has over 5,000 attendees who are searching for the latest, greatest tactics and strategies in social media marketing. Speakers consist mainly of independent professionals who serve entrepreneurs, small businesses, and marketing departments of bigger...
If you've been following my blog for that last few months, you may have run across stories about Michael Edward, one of my coaching clients who needs help with his digital marketing and advertising content, funnels, and website.
I wanted to learn more about Mike's life, not just about his business, so I could advise him better on who his ideal clients are and what type of content they would enjoy consuming from him. Often times, our clients' experiences can be painted into a picture to get a better idea of who they serve best.
This interview with Mike's childhood friend, Glen Wade, helped me understand more about Michael's character and perseverance. I especially enjoyed hearing how Glen and Mike would ride bicycles together, both being blind, and use the street sounds to navigate their way through obstacles. Their mothers must have been worried to death!
One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.
It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.
When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...
It's hard not to say yes to exhibiting at a women's business event that focuses on dreaming up an idea, building a business, or scaling to the next level. It didn't hurt that 3,000 tickets were sold either. That's a huge opportunity to meet a lot of people who need my educational materials and services!
But it's costly. In fact, this particular show cost $3,000 for the booth. I remember when this event only cost $500 to exhibit. Those days are long over.
It's called Business Boutique, and it has happened in Nashville every fall for the last 4 years.
Business Boutique is a dreamt up concept of Dave Ramsey's. He has a speaker on his team named Christy Wright who has been growing her following and reputation over the last several years. Some of Dave's other in-house speakers are Rachel Cruze (his daughter) and Chris Hogan, who have also made names of themselves.
Funny thing? Christy used...
One of my clients, Michael Edward, is a personal development coach who has a way of digging behind the scenes of someone's life and finding ways to motivate them to achieve their goals, overcome mental blocks, or simply to see life in a more positive manner.
In this interview, Betty Jo Ross, one of his past clients, shares how Michael helped her get and stay motivated and on track with her book project. Listen, as it may inspire you, too.
Michael was blinded before the age of 10, and he has total hearing loss in one ear. How he uses his computer to create his website, his course, and navigate many other things digitally is beyond me. I am thoroughly impressed by what he's accomplished. Yet, he needs some help getting his videos edited and sprucing up the images on his website and in his marketing materials.
Please help Michael by donating on our campaign, so we can help Michael...
For the past month, I've been sharing near-daily updates on my new Alexa Flash Briefing show on Amazon. This is a great way to connect with new audiences through a completely different channel than what we normally think about for marketing.
I am using this to share marketing tips and tricks and stories of my fans and clients. Because it's only been out for a month, my subscribers are still fairly low, but I expect them to build up over time. The nice thing about the software I'm using to automatically feed the audio clips to Amazon allows me to repeat episodes when I notice they haven't been listened to as much as some of my other ones. I'm also able to embed them right here onto this blog post, so that you can hear the ones you've missed.
If you'd like to subscribe to these types of programs, log into your Amazon.com account, click on the search bar's dropdown box, select Alexa Skills, type a topic in the search bar, and look for...
When I met Susan, she was developing her Virtual E-school. That was over 3 years ago. Little did I know how much experience she had in this arena. She was list building before anyone else I know.
When she's not out cruising around Maine on her motorcycle, she's working on projects for clients and helping her husband run his wrecker service. Today she is sharing tips with us from over 3 decades of being in business for herself.
Stay true to YOU and YOUR purpose, no one else’s. Don’t copy others. Their path is different and is theirs. Duplicating theirs won’t work for you. It is easy to let others influence your path, but always remember - it is YOURS to travel.
Don't buy into the "gurus" mindset, which leads people to believe that if they...
This interview with Janice Stephens about Michael Edward and his ability to help other people accomplish their goals is just what you need to hear to be convinced that Michael has a special talent. Blinded before the age of 10, he uses his strengths to find unique ways to think through problem-solving.
Mike’s perseverance and positive attitude are why he’s one of our Shout Your Cause beneficiaries for whom we are raising funds to help with digital marketing and advertising expenses.
Listen to the full interview here.
Please consider donating to Michael's cause to get his course to the world.
00:06 Hi, Janice Stevens....