Facebook is the number one traffic source for generating leads into businesses today, and it's the only platform that allows you to pinpoint your targeting based on the demographics and psychographics of your ideal clients. That means that you can serve your ads to those who are most likely to consider your business when they are looking for solutions to problems or challenges.
Facebook ads are different from search ads, like on Google, in that the perfect personal profile of every person who has an account on Facebook (over a billion people in the world and over 250 million in the US) can be digitized and targeted. That means that ads will be served directly to those people you've profiled.
First of all, selecting demographics is the easiest part. Most companies know if they serve men or women and the...
If you have been on podcasts, done interviews, maybe even gotten a quote or mention in a magazine or on TV, all that is great! So how do you let people know about these things without having to toot your own horn all the time?
First of all, it helps to have a page on your website that displays all the things you've done. You can have a logo listing going across from left to right of various publications, and you can link to your articles or podcast episodes from them.
For example, I have been featured in Social Media Examiner and USA Weekly, among other places. My website shows these logos with links to the original source.
Not only can you display articles, podcasts, and interviews, consider displaying awards and achievements that you've earned, such as badges for programs you've completed. The following are my Blitz Metrics Pro Badges for...
Video is king on Facebook, but in-stream video advertising placement is the way to go to build thousands upon thousands of audience members with very little money. This is especially helpful when you are reaching out to cold audiences to build a re-targeting audience for your more valuable, larger content pieces.
The video must be between 5 and 15 seconds in length in order to qualify for in-stream. In-stream videos are mid-roll video ads that play during other pages' videos. They're like quick commercials.
In order to have your quick commercial play, you must choose in-stream videos as your placement options. This selection is found at the Ad Set level of your Ads Manager. Note, however, that Audience Network in-stream videos do not allow you to build audiences. Only in-stream videos on Facebook desktop and mobile allow you to build audiences, so if you...
Instead of doing a webinar with webinar software, use Facebook Live to launch. Combine this with an automated chatbot comment trigger to launch an email sequence.
In this video, I show you how to use Chatfuel to do just this.
The reason you want to grow your chatbot subscribers is because you can create re-marketing audiences out of those people and send them Facebook ads. This helps to deepen the relationship you have with your online subscribers without having to message them all the time.
If you'd like to know how to create a chatbot that lives on Facebook Messenger when someone comes to your page, read this article published on Social Media Examiner, also by Sally Hendrick.
Get started creating your own chatbot today!
How many times have you been asked to provide statistics related to your sales funnel when working with a coach, and you had no idea how to answer?
I'm going to show you a very simple way of checking your Google Analytics profile to take a few key measurements.
First of all, you must have a Google Analytics account and install the code on your website.
1. Go to analytics.google.com to set up your account.
2. Click on the Admin gear to see your admin panel.
3. Click on Tracking info to get to your ID.
4. The ID is housed under Tracking Code.
5. Install it on your website according to your website platform's instructions.
Once you've had your Google Analytics code taking measurements from your site for at least a week, you can see statistics related to where people are trafficking your site.
1. Go to Behavior in your sidebar menu, then click on Overview.
2. Look to the right at the traffic across your website.
3. On the...
With open rates down on emails, it's more important than ever to advertise to your email list, so they will see your content. The only platform that allows this is Facebook.
Facebook advertising allows you to create audiences based on the emails and phone numbers of your subscribers. They've already given you permission by signing up for a download or your newsletter, and that's enough to be able to advertise to them on Facebook.
Inside Ads Manager, click on the hamburger menu bar. Then click All Tools. From there, go to Audiences.
Next, click on Create Audience and select Custom Audience.
From here, you'll want to select Customer File.
Follow the prompts that Facebook gives you to Add customers from your own file or copy and paste data. You will be able to add email addresses and phone numbers to your audience. The rest of the instructions are self-explanatory. Make sure you save...
"What content am I supposed to post on my Facebook business page and on Instagram?" I get this question a lot from my mastermind members.
The beauty in organic content is that you do not have to come up with all of it yourself. In fact, it's better if you curate other people's content 80% of the time, and come up with your own 20% of the time. Just give credit where credit is due.
Set up Google Alerts with keywords about your business. You'll get an email every time an article is published that fits those keywords or phrases. Share the articles that align with your business on your Facebook business page.
Search competitor brands on Instagram. Do any of the memes catch your attention? Don't copy exactly what your competitor is doing, but use them as inspiration to create your own. Or if you decide to share the exact one, credit their account with it.
If you have a favorite author, look up quotes by him or her. Use these...
Facebook's mission of late has been to make video king in the news feed. They give favor to live video and native video in the platform when it comes to reach, engagement, and so forth.
Let's talk a bit about your mission first. Why do you do what you do? Are you creating videos around what you do to help potential clients? Once you understand your mission, the why behind your business, you should be creating videos that help further that mission.
For example, my mission is to help coaches, consultants, and other small business owners discover how to succeed with Facebook ads, so that they do not spend all their earnings on ads management, thereby, taking away all the return they'd otherwise receive.
Here's an example of a video that I've boosted in the past. My goal is to judge this video to see if it's worth putting money behind again.
To analyze your videos, go to your business page, click on...
A content marketing funnel is a system that takes as many leads as possible through a step-by-step content flow and converts them into actual customers who pay for your products or services. It can also be called a sales funnel.
When you are developing your sales funnel, there are 3 steps to consider:
Awareness is the phase when you're putting your brand out there. You're telling why you do what you do, delivering testimony to your authority, and sharing the story behind your brand. You are identifying your ideal client's struggles or pain points, and explaining why you have authority in this space.
In Facebook advertising, you want to use campaign objectives such as 'traffic', 'engagement', or 'video views'. These are less expensive objectives per result, and Facebook will serve them to those who are most likely to take the action put forth....
I loved my career as an actuary and statistician. Otherwise I wouldn't have stayed in it for 25 years with practically the same people from Day 1. Often I would get questions to help others with technology, which was very satisfying.
What wasn't satisfying was catering to unappreciative brokers who often would throw me under the bus just to watch me crawl out from under it. It seemed to be a theme for a couple of them. I always managed to come out on top and hold my arguments with proof of concept, but after it was done, the dirt from the ground started to wear on me.
I had been helping a friend with some marketing technology for her business, started to get more questions from others to help them in their businesses, when suddenly I realized that I needed to figure out how to create courses and teach others.