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What is a content funnel?

A content marketing funnel is a system that takes as many leads as possible through a step-by-step content flow and converts them into actual customers who pay for your products or services. It can also be called a sales funnel.

When you are developing your sales funnel, there are 3 steps to consider:

• Awareness
• Consideration
• Conversion

Awareness is the phase when you're putting your brand out there. You're telling why you do what you do, delivering testimony to your authority, and sharing the story behind your brand. You are identifying your ideal client's struggles or pain points, and explaining why you have authority in this space.

This is considered the WHY phase.

In Facebook advertising, you want to use campaign objectives such as 'traffic', 'engagement', or 'video views'. These are less expensive objectives per result, and Facebook will serve them to those who are most likely to take the action put forth.

How I Went From Corporate Employee to Entrepreneur

I loved my career as an actuary and statistician. Otherwise I wouldn't have stayed in it for 25 years with practically the same people from Day 1. Often I would get questions to help others with technology, which was very satisfying.

What wasn't satisfying was catering to unappreciative brokers who often would throw me under the bus just to watch me crawl out from under it. It seemed to be a theme for a couple of them. I always managed to come out on top and hold my arguments with proof of concept, but after it was done, the dirt from the ground started to wear on me.

How I Got Started Teaching Ads

I had been helping a friend with some marketing technology for her business, started to get more questions from others to help them in their businesses, when suddenly I realized that I needed to figure out how to create courses and teach others.

That's how my Go-Sally-Go Consulting, LLC. brand and Social Media Traffic School...

The beauty of a mastermind group is that you get access to real people in real time, not just recordings or course materials. Interpretation of materials, as we all know, is different, and we apply knowledge differently as individuals.

Instead of misinterpreting information, with a mastermind you are able to be much more successful.

Some things you can do to be prepared:

• Mark your calendar and commit to attending the live sessions.
• Do your homework before the live sessions.
• Get rid of distractions around you while you work on the materials or attend live sessions.
• Submit questions ahead of time to be answered on the call or in the group.
• Watch any recordings that you missed.
• Implement the tips and tricks being shown to you.
• Ask questions when you get stuck. There are no dumb questions!

If you'd like to know more about our mastermind and course, please feel free to book a discovery call with someone on our team.

Or go ahead and sign up today!

Waist-Up Mastermind is much more than a course. It's a mastermind of entrepreneurs and business owners coming together to discover how to develop their sales funnels and to run successful Facebook ads.

Not only do we have Sally leading the group, we have other experts on sales funnels and all sorts of digital marketing technology in the group to help answer questions.

So is this mastermind and course right for you? It is if you fall into any of these categories:

• You want to get crystal clear on your target audience in a digital sense. 
• You need to learn how to market test effectively before you spend back-breaking months and thousands of dollars fleshing out your full offers.
• You are eager to build relationships with your ideal clients that make them thirsty for more of what you have to offer.
• You desire to have consistent, qualified leads and sales, rather than sporadic bubbles of income from random social media posting.
• You want...

Personalizing email to be more creative is critical to getting people to want to read them. Otherwise, why bother?

First off, make sure you’re using email marketing software, like ConvertKit or MailChimp, to save yourself a lot of headaches with legalities regarding emailing people about your business. Most have a free trial period to get you started.

Once you’ve chosen a software program, learn all the features to maximize potential. You can set up automated welcome messages when someone signs up on your list. This is great for delivering a free download or other information that someone wants to get from you. To get fancier, you can set up a string of messages that send out your blog posts, updates, or new offers that may interest your subscribers.

Craft Interest-Targeted Email Messages

Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. Capturing the right information...