Get digital marketing right the first time!
Have you thought about using social media to attract your ideal clients that are other businesses? These days, it's so easy to reach thousands of people with social media advertising, but are we reaching the right people and saying the right things at the right time?
Often times, people make the mistake of dismissing Facebook as a viable option for marketing to other businesses. You may think that the executives and entrepreneurs you're trying to reach will not see your Facebook ads because they aren't scrolling the news feed. You opt for LinkedIn instead.
Let me bust that myth for you that Facebook isn't just millennials and moms.
Facebook has a vast network that reaches across the globe with mobile site and app partnerships numbering over 62,000. If anyone has a Facebook, Instagram, or What's App account, they can be reached with their paid...
One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.
It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.
When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...
Gurus out there are always talking about spending massive amounts of money to cold traffic to get people into webinars or on your list to download some piddly one page resource that creates a win.
Yes, I’ve touted the same strategies before, but I’ve changed my mind, as a woman has the right to do, and I’m calling bullshit on the same ole techniques and strategies of the 20-teens.
I've seen the evidence and know this overnight success is a unicorn.
It’s time to grow up and act like real businesses who don’t push get-rich-quick digital schemes, webinars that bring in loads of traffic and buyers (they’re dying, by the way), and slick upsell/downsell funnels with timers running out to get the best deal before it’s gone.
No. You don’t need all that.
It’s time to get back to basics and act like real businesses with real...
Nearly every client that comes to me wants to do a webinar where they'll pitch an offer at the end.
Nearly every client is disappointed in results....Not the results of how many signed up (we get tons of sign ups), but the results of how many showed up and purchased their offer.
Ultimately, we end up taking a different path to test the market, which is usually what I recommend up front.
But people are stubborn! They think just because Amy Porterfield has a gazillion people buy her program with her webinar formula, that theirs will bring the same results.
The difference between you and Amy Porterfield? People already know who Amy is. They don't know who you are....yet!
It used to take 7 to 12 touches before someone would do business with you. For digital marketing, it's more like 12 to 24 touches. That doesn't mean you bombard them with the same ads over and over again. You've got to shake it up and produce consistent, valuable...
Marketing is a scientific process that starts with theoretical ideas that must be tweaked and adjusted based actual results. Landing pages must be tested, reformatted, duplicated, and updated to find the right formula for every business. No two sales funnels are alike, and not every page, image, message or video resonates optimally.
Because the nature of marketing is so volatile, keep an open and flexible mind when crafting your sales funnels. The ebb and flow of the market is an ever-changing landscape.
Landing pages are anything from opt-in pages to thank you pages to webinar sign ups or sales pages. Think of a staircase with landings on it. Every time someone climbs a floor, there is a landing where they can rest or gather information needed before advancing to the next level.
Sometimes they remain there and never advance. Sometimes they leave the staircase altogether. Other times they move forward, which means they are getting closer and closer to buying...
Video is king on Facebook, but in-stream video advertising placement is the way to go to build thousands upon thousands of audience members with very little money. This is especially helpful when you are reaching out to cold audiences to build a re-targeting audience for your more valuable, larger content pieces.
The video must be between 5 and 15 seconds in length in order to qualify for in-stream. In-stream videos are mid-roll video ads that play during other pages' videos. They're like quick commercials.
In order to have your quick commercial play, you must choose in-stream videos as your placement options. This selection is found at the Ad Set level of your Ads Manager. Note, however, that Audience Network in-stream videos do not allow you to build audiences. Only in-stream videos on Facebook desktop and mobile allow you to build audiences, so if you...
How many times have you been asked to provide statistics related to your sales funnel when working with a coach, and you had no idea how to answer?
I'm going to show you a very simple way of checking your Google Analytics profile to take a few key measurements.
First of all, you must have a Google Analytics account and install the code on your website.
1. Go to analytics.google.com to set up your account.
2. Click on the Admin gear to see your admin panel.
3. Click on Tracking info to get to your ID.
4. The ID is housed under Tracking Code.
5. Install it on your website according to your website platform's instructions.
Once you've had your Google Analytics code taking measurements from your site for at least a week, you can see statistics related to where people are trafficking your site.
1. Go to Behavior in your sidebar menu, then click on Overview.
2. Look to the right at the traffic across your website.
3. On the...
A content marketing funnel is a system that takes as many leads as possible through a step-by-step content flow and converts them into actual customers who pay for your products or services. It can also be called a sales funnel.
When you are developing your sales funnel, there are 3 steps to consider:
Awareness is the phase when you're putting your brand out there. You're telling why you do what you do, delivering testimony to your authority, and sharing the story behind your brand. You are identifying your ideal client's struggles or pain points, and explaining why you have authority in this space.
In Facebook advertising, you want to use campaign objectives such as 'traffic', 'engagement', or 'video views'. These are less expensive objectives per result, and Facebook will serve them to those who are most likely to take the action put forth....