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How to Target Friends with Facebook Advertising

facebook ads Nov 15, 2020

Your Facebook Account Can Get Shut Down If You Do Business on Your Personal Profile

So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where they belong. 

"But no one is looking at my business page!" you cry. That's because you haven't given it enough attention or time to grow.

For those of you who have been posting away on your personal profiles for so long, and you've built up a fan base there, it sure would be nice if you could advertise to those friends, wouldn't it?

Target Your Friends with Facebook Ads

While you are building content and engagement on your business page, here's a workaround to get ads out to your friends that you've been interacting with on your personal profile.

Create a new business page. Don't ask anyone to like it. You like it with your own personal profile. Then when...

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The 3 Phases of Advertising You May Be Missing

There are 3 phases of advertising: Awareness (audience building), Consideration (lead generation and obtaining authority), and Conversion (nurture and sales). Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking up to a perfect stranger and asking them to join your $3,500 mastermind.

Think of the digital journey as a real customer journey

Imagine having a storefront. How do you get foot traffic there? You can rely on surrounding stores to bring traffic, put up flyers, advertise with billboards, use Facebook or Instagram ads, etc.

These methods of advertising are to cold traffic or audiences, those who may not know anything about you.

To translate this to digital relationships, these would be the people who are just seeing your Facebook ad for the first time or coming across your website somehow, either by...

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How to Use Emojis 😎 in Your Communication to Grab Attention Socially

Communication Methods are Changing Due to Social Media and the Reality TV Generation📺

One thing that the Reality TV generation has influenced is how people communicate with each other. Abbreviated slang, such as LOL, ROFL, or TBH began with teenagers sending text messages to each other as their main form of communication. Long gone are the days of push button phones with long, spirally cords stretched behind closed doors for private phone conversations.

And with the birth of emoji keyboards, many baby boomers are left in the dark trying to figure out which smiley face😁 or hand gesture✌ is appropriate for the conversation at hand.

Even the legal world is having to figure out what emojis mean for interpretation of the law.

Emojis are increasingly coming up in court cases. Judges are struggling with how to interpret them.

Emojis Have Taken Over Social Media😎

According to Wikipedia, "emojis are ideograms and smileys...including facial expressions, common objects, places and types of...

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Can you afford Facebook ads? Let's do the math!

Have you ever wondered how much you can afford to spend on your Facebook ads?

In this video, I walk you through each step of figuring out if you can afford to run Facebook ads. Get out your pencils! 

This chart gives you the Facebook ads calculations used in the video


Discover How to Turn Website Visitors into Paying Clients!

Understanding the concepts of website traffic is one thing, but sitting down to plan everything out for your customer journey to ensure people click where you want them to is another. I used to go back and forth over my sales funnels (customer journeys) to know where to insert trigger points to kick off new ads, make changes when things weren't working, and try again. It was exhausting and made my brain hurt.

So before I introduce the solution to straightening out the path from "Hello!" to "Thank you for your payment!", check out this amazing course called Turn Clicks into Clients!

My clients not only felt immediate relief once they...

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Are you targeting the right audience for Facebook ads?

facebook ads Sep 15, 2020

Targeting the right audiences for Facebook ads can save time and money

Watch this video tutorial to get the ins and outs of pinpoint targeting with Facebook.

Read: How to select your first ideal client audience on Facebook


Make more sales with your website

Most people put too many things on their website. They treat it like an online file folder with everything they can think of. Unfortunately, that really doesn't lay out a well-curated path for your prospects to follow to become paying clients.

Discover How to Turn Website Visitors into Paying Clients!

Understanding the concepts of website traffic is one thing, but sitting down to plan everything out for your customer journey to ensure people click where you want them to is another. I used to go back and forth over my sales funnels (customer journeys) to know where to insert trigger points to kick off new ads, make changes when things weren't working, and try again. It was exhausting and made my brain hurt.

So...

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Software You Need to Market Your Own Business

Why do we need special software for digital marketing?

Marketing online is different than marketing in person. You don't have the opportunity to speak to someone face-to-face, which automatically warms up a relationship.

So you have to figure out how to warm up relationships in a different way....a digital way.

Marketing to Cold Audiences

If you were at a party, you wouldn't walk up to someone you've never met and tell them about your latest offer, would you?

No! You wouldn't. You would start out with a hello, introduce yourself, and ask the other person what they do for a living or something else non-invasive, not super-personal.

With cold audiences online, you must walk through the same process of warming up to people with stories.

Digitally, the way you do this is by putting stories out in the form of social media or blog content. If you have your Facebook tracking codes, or pixels, in place, you can create baskets of the people, called custom audiences, who interact with...

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How many visitors do YOU need to your landing pages to make sales?

Do you sell things online with sales pages or checkout pages?

One of the things that I help clients with is improving their sales pages to position their offers more appropriately to actually close sales. This is particularly important when you are marketing your business digitally.

It takes time for people to trust brands they purchase from. Unknown businesses are at a great disadvantage for this because they don't have broadly known reputations in their industries yet. For this reason, you likely need to have some sort of precursor before your website visitors look at your online store and check out through your shopping cart. This can be handled via a sales page.

How do you combat being an unknown brand?

When you go to the store, do you pick out Crest or Colgate toothpaste based on brand recognition? Or do you choose a brand of toothpaste that you've never heard of before? Most of the time, people choose the brands that are well-known and advertised, as this builds...

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Prevent Losing Pixel Data If Your Facebook Ads Account Gets Shut Down!

The last thing you want to happen is for your Facebook ads account to get shut down.

Here's a way you can prevent losing valuable pixel data if this ever happens to you.

 

Transcript:

How to prevent losing your data if your Facebook ads account gets shut down

You may hear nightmare stories about people’s ads accounts getting shut down, and it absolutely stinks when that happens. However, there are ways to share your pixel information BEFORE this even happens, so you don’t lose all that wonderful history.

Here are the steps you should take:

  1. Set up a new Business Manager. Let’s call it Business Manager 2. (Note, you can only set up 2 Business Managers per personal profile. Because of this, go ahead and identify someone else who could be your backup in case either of these gets shut down, so you can set up another Business Manager that you share assets with.)
  2. Add yourself and someone else as Admins on Business Manager 2.
  3. Go back to your original Business...
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Fist bumps and foot taps at the world's largest social media marketing conference: #SMMW20

events facebook ads Mar 09, 2020

Ever heard of Social Media Examiner?

Michael Stelzner started Social Media Examiner's blog, which is a how-to resource for all things social media marketing. His idea was to share all the tech secrets behind the scenes. People thought he was crazy for doing it. How would he make a living anymore? How would they make a living anymore?

It worked. Michael quickly rose to the top of the industry as the go-to resource. Today he contributes less than 10% of the content to the company himself, as others in the industry step up to share their knowledge to make a name for themselves as well (and to get those coveted backlinks to their own websites).

Read articles: Sally Hendrick teaches how to use Facebook to market your business

Social Media Marketing World is a HUGE conference in San Diego

If you follow me on social media, you probably know that I attended Social Media Marketing World in San Diego March 1 to 3. Fears of coronavirus reverberated throughout the conference for some but...

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Have I selected the right campaign objective for my Facebook ad?

facebook ads Jan 03, 2020

The very first thing you're asked to select when you create a Facebook ad is your campaign objective. The objective is the goal that you want your ad to achieve. Sure, you're looking to scale your business sales, but that's not how digital marketing works right out of the gate. You must first build a following, then grow leads, nurture those new subscribers, then make an offer.

Select the right campaign objective

Transcript

Have I selected the right campaign objective for my ad?

When you set up your Facebook Ad, the first thing you’re asked to do is to pick your marketing objective.

Think carefully about what you want your ad to achieve. Is it a direct conversion that you want, or are you trying to build an audience? Your campaign is unlikely to reach the right people unless you get this step right.

For example, if you want to get more social proof on one of your Facebook posts, don’t choose Traffic as your objective. Choose Engagement. Engagement means that...

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